BOSTON, Mass. – April 17, 2023 – Semrush, a leading online visibility management SaaS platform, today announces its collaboration with MFour, creators of the Studio platform for consumer discovery. The partnership will offer businesses insight into the motivations that drive online, app and location buying decisions in real-time so they can sell more efficiently and increase ROI.
Understanding trends in consumer behavior and the intent behind their decisions has historically been a blindspot for sellers. Using consumer behavior insights within Semrush’s platform and MFour’s syndicated and custom survey data, customers will gain access to critical information to better inform sales, marketing, product and operational business decisions.
“At Semrush, we’re committed to providing the best tools for our customers to connect with their audiences across all channels – and partnering with MFour allows us to do just that,” said Eugene Levin, President at Semrush. “We are excited to provide highly sought after audience insights to our customers and bring MFour’s unique behavioral analysis to the masses.”
Combining 2.5 billion app, web and location behaviors with hundreds of demographic variables and 12,500 monthly consumer opinions about shopping, entertainment, technology, household and health, MFour brings user-friendly analysis capabilities to businesses. Studio is the first-of-its-kind platform to allow businesses to cut, segment and visualize millions of consumer opinions and actions to help them identify where they can improve business results.
“Semrush has set the standard for digital consumer understanding,” said MFour Founder and CEO, Chris St. Hilaire. “We’ve set the standard for validated consumer feedback — it’s a perfect match.”
Interested in gaining valuable insight into consumer behavior? MFour’s Consumer Survey app is now available in the Semrush App Center.
About Semrush:
Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush, with over 95,000 paying customers, is headquartered in Boston and has offices in Philadelphia, Trevose, Austin, Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw, and Yerevan.
About MFour
Better outcomes on MFour Studio: the first platform to behave like your consumer. Using the nation’s most downloaded, highest-rated, and only Apple-approved data collection and survey app, MFour has finally united market research and data science. MFour Studio is the only place for 2.5 billion real-time app, web, and location behaviors united with validated consumer surveys for unprecedented insights to help you capture the modern consumer’s attention.
