Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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Blog Post
Consumer Spending Habits Are Shifting. Is Your Brand Prepared?
With consumer uncertainty at an all-time high, shopper behavior is shifting rapidly. MFour’s latest consumer…
Consumer Express
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Recent
Blog Post
Get better data—6 things you need to know.
You’re worth it. No, this isn’t a L’Oreal commercial. Unfortunately, I’m not a beautiful, young…
Infographic
Why 82% like out-of-home advertising.
Here’s the truth. Lockdowns gave us a whole new appreciation for the outdoors. Need proof?…
Industry Report
Announcing Benchmarks by MFour™: OOH Norms in 12 categories.
OOH Benchmarks by MFour™ measures a campaign’s ad performance to industry norms in 12 categories.…
Blog Post
Fair Trade Data® — research you can rely on.
Your data could be at risk. So, I’m here to expose it. The truth is…
Blog Post
Here’s why voice-enabled ads are so effective.
When given the choice, consumers may want to actually talk to your brand, rather than…
Blog Post
Why TikTok hit #1 in no time at all.
We compared 3 apps, here’s what happened. TikTok is in the news. On repeat. Like…
Blog Post
Is Amazon a monopoly?
We asked our consumer panel… They said yes. 59% of in-store shoppers and 52% of…
Industry Report
Your company’s guide to surviving the recession
Your buyers are scared. They’re not spending like before. But, here’s data on how to…
Industry Report
Amazon Prime is losing 49% to this company.
Prime risks losing 49% to Walmart Plus. We talked to geo-validated Walmart shoppers and Amazon…
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