Resource Library

Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.

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MFour Resource Library

The Latest

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Listen in — as 200 consumers talk about Campbell’s + Mondelez.
Research Report

Listen in — as 200 consumers talk about Campbell’s + Mondelez.

You need a break. Work, kids, school — have all collided — inside your home….

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The King of Fast Food is…
Infographic

The King of Fast Food is…

Last week, 200 fast food lovers left Burger King + McDonald’s. We talked only to…

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New research: what Gen Z is buying — and why.
Post

New research: what Gen Z is buying — and why.

Meet Mark. He, and his friends, are in Gen Z. At less than 25, their…

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Fitness at your fingertips — the rise of anywhere workouts.
Post

Fitness at your fingertips — the rise of anywhere workouts.

It’s 7:00 am. Still groggy, you reach out to shut off the alarm, blinking against…

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Side hustle—49% selling more on eBay since COVID-19.
Research Report

Side hustle—49% selling more on eBay since COVID-19.

Here’s the thing. Consumers need cash. And, they’re creative. So, 49% of eBay users are…

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Bezos fights back: Amazon Fresh wages war with Walmart+.
Post

Bezos fights back: Amazon Fresh wages war with Walmart+.

Romeo and Juliet. A classic battle between two families. The Capulets + Montagues. Now, here…

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Tech titans: Apple vs. Google vs. Microsoft.
Post

Tech titans: Apple vs. Google vs. Microsoft.

“What is it?” I asked, green eyes sparkling in excitement. “A computer,” he said. I…

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Keeping up with consumers: a guide to CPG challenges.
Guide

Keeping up with consumers: a guide to CPG challenges.

You face 4 major challenges in 2021. And, without research, you’ll lose market share to…

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For you…19 new shopper insights.
Research Report

For you…19 new shopper insights.

It’s Valentine’s week. And, here’s our gift to you—great data. Yes, you’re worth it. We…

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