Resource Library

Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.

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MFour Resource Library

The Latest

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Why TikTok hit #1 in no time at all.
Blog Post

Why TikTok hit #1 in no time at all.

We compared 3 apps, here’s what happened. TikTok is in the news. On repeat. Like…

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Is Amazon a monopoly?
Blog Post

Is Amazon a monopoly?

We asked our consumer panel… They said yes. 59% of in-store shoppers and 52% of…

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Your company’s guide to surviving the recession
Industry Report

Your company’s guide to surviving the recession

Your buyers are scared. They’re not spending like before. But, here’s data on how to…

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Amazon Prime is losing 49% to this company.
Industry Report

Amazon Prime is losing 49% to this company.

Prime risks losing 49% to Walmart Plus. We talked to geo-validated Walmart shoppers and Amazon…

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Amazon Prime vs. Walmart Plus—who will win?
Blog Post

Amazon Prime vs. Walmart Plus—who will win?

In retail, Walmart reigns supreme. Across the channel, in eCommerce, Amazon rules with an iron…

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Secrets to spying on your competitors.
Industry Report

Secrets to spying on your competitors.

Did you know 94% of businesses spy on competitors? If you can see your competitors’…

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What to do, when you CAN’T do an in-person interview.
Blog Post

What to do, when you CAN’T do an in-person interview.

You’re walking out of the store… Squinting into the sunlight a bit, both arms full…

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Why 66% of consumers compare online, then shop in-store.
Blog Post

Why 66% of consumers compare online, then shop in-store.

Here’s the truth… Christine didn’t just walk into Best Buy to browse. School’s a couple…

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7 in 10 shoppers looked online before they bought in-store.
Infographic

7 in 10 shoppers looked online before they bought in-store.

Don’t underestimate e-commerce influence. We watched as 7 out of 10 buyers went inside Best Buy…

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