Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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Industry Report
The Best Way to Help Your Clients Understand the Need for Validated Market Research
As data fraud continues to threaten the reliability of survey-based insights, market research firms have…
Consumer Express
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Recent
Infographic
Where Are Shoppers Headed This Black Friday?
Black Friday is just around the corner, and shoppers are already planning their moves. But…
Infographic
How and where NFL fans watch the action.
Our latest infographic reveals where consumers plan to watch NFL games this season. While it…
Blog Post
Why customer experience tracking is important for business growth.
Today, customer experience (CX) has emerged as a key differentiator for businesses. The modern consumer…
Infographic
Back-to-school shopping trends: How, when, and where parents are buying school supplies.
In our latest infographic, we surveyed consumers to understand where, when, and how parents are…
Infographic
Social media’s transformation – from socializing to shopping.
As social media evolves into a shopping marketplace, certain apps are emerging as major players…
Blog Post
What is the customer satisfaction index? Strategies for enhanced consumer loyalty and satisfaction.
Understanding and Improving Customer Satisfaction Index Are you striving to improve your customer satisfaction index?…
News & Events
Trusted Consumer Insights: 3 Reasons to Use Point of Emotion® Targeting Today.
📣 For an insightful webinar, we will compare real results from MFour’s Point of Emotion®…
News & Events
Semrush makes strategic investment in MFour Mobile Research.
IRVINE, Calif., July 23, 2024—Semrush, a leading online visibility management SaaS platform, has made a…
Infographic
Say goodbye to fraudulent data with MFour’s Point of Emotion® methodology.
Did you know that up to 20% of market research submissions contain fraudulent data or…
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