Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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Industry Report
Measuring the Effectiveness of Out-of-Home Advertising
Discover how out-of-home (OOH) advertising drives measurable impact across brand awareness, purchase intent, and foot…
Consumer Express
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Recent
Blog Post
The 5 traits of an agile researcher.
COVID-19 is the mother of all disruptions. Forbes believes this crisis is ushering in a…
Industry Report
58% of observed in-store shoppers open to new brands.
Using our first-party, location-based consumer panel, we just tracked 2,000 consumers as they entered into Costco, Sam’s…
Industry Report
Voice of the consumer guide.
Data alone is worthless. You need both: data and the voice of consumers. Use a…
Infographic
Consumer spending: 73% now buying on apps.
Consumer quarantines have forced new digital buying behaviors. Buyers have been displaced from brick and…
Blog Post
Digital visibility: Three ways to combat a down economy
It’s decision time for your stakeholders. The nation’s largest, highest-rated, first-party panel: Surveys On The…
Infographic
Coronavirus: where and what customers are buying.
On March 10th the Dow dropped 1,200 points. That was one day after the World…
News & Events
Can Chick-fil-A become #1? What 500,000 visits tell us.
Chick-fil-A is trending to be the #1 restaurant in America. What’s the secret to their…
Industry Report
How to predict future behavior & impact revenue.
Great things come in threes. Three is a good number. And, in this guide, we…
Industry Report
21 best new mobile methods to research your customers.
Does market research ever really change? Well, yes and no… No matter how fast technology…
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