Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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Research Report
The Big Lie: Unpacking the Crisis in Consumer Market Research
Consumer market research is at a crossroads. The industry, long valued for understanding customers and…
Consumer Express
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Recent
Post
The new hierarchy: four stages of the COVID-19 consumer.
We’ve all been amazed by the speed at which our economy went from overdrive to…
Webinar
Georgia reopens: watch and listen to real consumers in a virtual focus group.
We checked in with Georgia consumers, to see how they feel about current events and…
Guide
Digital event surveys: a key to the massive shift in spending.
Online is a $602 billion industry, and it’s growing rapidly. Consumer behavior has permanently shifted…
Post
The 5 traits of an agile researcher.
COVID-19 is the mother of all disruptions. Forbes believes this crisis is ushering in a…
Research Report
58% of observed in-store shoppers open to new brands.
Using our first-party, location-based consumer panel, we just tracked 2,000 consumers as they entered into Costco, Sam’s…
Guide
Voice of the consumer guide.
Data alone is worthless. You need both: data and the voice of consumers. Use a…
Infographic
Consumer spending: 73% now buying on apps.
Consumer quarantines have forced new digital buying behaviors. Buyers have been displaced from brick and…
Post
Digital visibility: Three ways to combat a down economy
It’s decision time for your stakeholders. The nation’s largest, highest-rated, first-party panel: Surveys On The…
Infographic
Coronavirus: where and what customers are buying.
On March 10th the Dow dropped 1,200 points. That was one day after the World…
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