Resource Library

Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.

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MFour Resource Library

The Latest

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58% of observed in-store shoppers open to new brands.
Industry Report

58% of observed in-store shoppers open to new brands.

Using our first-party, location-based consumer panel, we just tracked 2,000 consumers as they entered into Costco, Sam’s…

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Voice of the consumer guide.
Industry Report

Voice of the consumer guide.

Data alone is worthless. You need both: data and the voice of consumers.  Use a…

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Consumer spending: 73% now buying on apps.
Infographic

Consumer spending: 73% now buying on apps.

Consumer quarantines have forced new digital buying behaviors. Buyers have been displaced from brick and…

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Digital visibility: Three ways to combat a down economy
Blog Post

Digital visibility: Three ways to combat a down economy

It’s decision time for your stakeholders. The nation’s largest, highest-rated, first-party panel: Surveys On The…

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Coronavirus: where and what customers are buying.
Infographic

Coronavirus: where and what customers are buying.

On March 10th the Dow dropped 1,200 points. That was one day after the World…

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Can Chick-fil-A become #1? What 500,000 visits tell us.
News & Events

Can Chick-fil-A become #1? What 500,000 visits tell us.

Chick-fil-A is trending to be the #1 restaurant in America. What’s the secret to their…

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How to predict future behavior & impact revenue.
Industry Report

How to predict future behavior & impact revenue.

Great things come in threes. Three is a good number. And, in this guide, we…

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21 best new mobile methods to research your customers.
Industry Report

21 best new mobile methods to research your customers.

Does market research ever really change? Well, yes and no… No matter how fast technology…

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Consumer traffic to airports: down 38%.
Infographic

Consumer traffic to airports: down 38%.

Consumer traffic to airports is down, as the global economy is infected by a pandemic….

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