Resource Library

Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.

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MFour Resource Library

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Consumer Express

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Here’s why 49% buy luxury products in a pandemic.
Post

Here’s why 49% buy luxury products in a pandemic.

Here’s the funny thing about life. None of us make it out alive. A hard…

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In CVS vs. Walgreens, who wins?
Research Report

In CVS vs. Walgreens, who wins?

Consumers love convenience. So, in the retail war between CVS & Walgreens—who wins in wallet…

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Uber vs. Lyft: who will lead in 2021?
Post

Uber vs. Lyft: who will lead in 2021?

It’s 2012. The taxi line is a mile long.  I’m exhausted. The last 8 hours…

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New research: are app users better than in-store buyers?
Research Report

New research: are app users better than in-store buyers?

Fast, casual dining has changed. But, where—and how? Read this research report to learn: See…

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All I want for Christmas is…more consumers.
Post

All I want for Christmas is…more consumers.

We get it. You don’t want a lot for Christmas. There is just one thing…

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In-store vs. online shopping: where and what do consumers buy?
Post

In-store vs. online shopping: where and what do consumers buy?

What’s your price? You have one. At some point, you’ll ask: “do I really need…

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Retail report: Walmart got 95% to buy on Black Friday.
Infographic

Retail report: Walmart got 95% to buy on Black Friday.

The results are in. 95% of people who walked into a Walmart over Black Friday…

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Competitive analysis: Chick-fil-A dominates: Discover why 92% of fast-food enthusiasts prefer it.
Case Study

Competitive analysis: Chick-fil-A dominates: Discover why 92% of fast-food enthusiasts prefer it.

The goal. You’ve had it. So, you get it. There’s a reason Chick-fil-A® is one…

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Black Friday: 94% of $50k earners will be online.
Infographic

Black Friday: 94% of $50k earners will be online.

Who’s shopping on Black Friday—and where? With states locking down again, you’re probably asking yourself…

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