Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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INFOGRAPHIC
Where Are Shoppers Headed This Black Friday?
Black Friday is just around the corner, and shoppers are already planning their moves. But…
Consumer Express
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Post
Majority of consumers say they’re enjoying being outside and look forward to it – despite concerns.
NEW YORK – November 19, 2020 – MFour, Vistar Media survey finds positive feelings also extend…
Post
Get better data—6 things you need to know.
You’re worth it. No, this isn’t a L’Oreal commercial. Unfortunately, I’m not a beautiful, young…
Infographic
Why 82% like out-of-home advertising.
Here’s the truth. Lockdowns gave us a whole new appreciation for the outdoors. Need proof?…
Case Study
Mastering YouTube ad recall: Achieving a remarkable 45% success rate.
The goal. The goal. Picture this. A hot, juicy, deliciously fresh burger. Hungry? This brand…
Case Study
Enhancing in-store findability: LaCroix’s remarkable 22-point spike revealed.
The goal. Pure, crisp taste and a fresh, juicy slice of watermelon. Sparkling water is…
Case Study
OOH case study: Quality matters: exploring why 85% of pizza lovers prioritize it.
The goal. You slowly pull a fresh slice of pizza from the pie. Dripping with…
Case Study
Advertising success: How a hardware brand achieved 54% ad recall with OOH.
The goal. You sell hardware. And, for the latest out-of-home campaign, your target is Hispanic…
Post
Is Black Friday still happening? 93% say this…
We’re four weeks from Black Friday. Whatever that means. Obviously, the holidays look different this…
Post
Pandemic dating: how Hinge steals 60% of new users from Tinder.
Dating sucks. Now, let’s toss in a global pandemic… just for fun. So, I can…
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