Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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INFOGRAPHIC
Where Are Shoppers Headed This Black Friday?
Black Friday is just around the corner, and shoppers are already planning their moves. But…
Consumer Express
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Recent
Research Report
Announcing Benchmarks by MFour™: OOH Norms in 12 categories.
OOH Benchmarks by MFour™ measures a campaign’s ad performance to industry norms in 12 categories….
Post
Fair Trade Data® — research you can rely on.
Your data could be at risk. So, I’m here to expose it. The truth is…
Post
Here’s why voice-enabled ads are so effective.
When given the choice, consumers may want to actually talk to your brand, rather than…
Infographic
Customer experience is king: see why 59% are loyal to cell carriers.
Customer experience is king. Here’s what 200 people had to say about their phone carriers. See what…
Post
Why TikTok hit #1 in no time at all.
We compared 3 apps, here’s what happened. TikTok is in the news. On repeat. Like…
Case Study
How businesses can double online shopping in 4 months: Strategies and success.
The goal. Is eCommerce here to stay? One national grocery chain needed to answer that…
Case Study
iOOH™ effectiveness: How a doggy billboard achieved a 28% consumer recall rate.
The goal. It’s a multi-million-dollar investment. You craft high-quality dog food. Puppies everywhere love the…
Case Study
Cracking the code: Unveiling why 74% of omnichannel shoppers stay loyal to retailers.
The goal. eCommerce is up 41%.1 That’s more in two months than in 10 years—combined….
Post
Is Amazon a monopoly?
We asked our consumer panel… They said yes. 59% of in-store shoppers and 52% of…
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