Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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MFour Mobile Research Welcomes Ex Kantar & Lieberman New Chief Financial Officer, Edward Farias.
IRVINE, Calif., /PRNewswire/ — MFour Mobile Research, a trailblazer in validated omnitraffic market research, proudly announces the…
Consumer Express
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Case Study
Trust matters: Deciphering how 85% of sales are fueled by trust.
The goal. It’s go time. The product’s ready. You’re going to market, but before you…
Post
Here’s what a COVID back-to-school looks like…
When 86% of summer activities are cancelled—back to school, doesn’t equal back to normal. And,…
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MFour & TPS Engage announce partnership to enhance ROI tracking in digital out-of-home ads.
Gone are the days when Out Of Home was unmeasurable. Technology that pioneered the digital…
Infographic
Why 88% are VERY satisfied with self-checkout…
You’re not alone—88% of consumers are very satisfied by it. We watched as they went into Walmart, Target,…
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Redefining customer experience: why 67% look for safety before shopping.
The customer experience was stripped bare. When the virus spread, it took down safety and…
Infographic
eCommerce in 2020. Ten years of growth in six months.
Trying to find your big market opportunity? Here it is… This year, eCommerce reached 27%…
Case Study
Supercharge foot traffic: Achieving a 50% boost with out-of-home advertising.
The goal. You’re a major brand. Which means—you have a giant target, right in the…
Guide
How to rapidly grow market share: observe the 2020 omnishopper.
You’ve got an opportunity… 73% of consumers now shop on apps and in-store: together. So, with a killer omnichannel approach,…
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How to tap into a $1.3 trillion market using a research app.
You do market research. And now, you’re trying to do research in the middle of…
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