Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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Research Report
The Big Lie: Unpacking the Crisis in Consumer Market Research
Consumer market research is at a crossroads. The industry, long valued for understanding customers and…
Consumer Express
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Beyond burgers & fries: Non-meat eaters visit fast food chains too.
Embracing a shift in dietary preferences, vegetarians, vegans, and flexitarians are making their mark on…
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How intelligent out-of-home research elevates in-store retail media.
What is Retail Media? In essence, retail media refers to advertising on retailer sites and…
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Debt dynamics: Students loan holders boost financial app engagement.
More students than ever are shouldering the burden of educational loans, shaping a landscape where…
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Employee Spotlight: Kate Zagrebneva, Growth Analyst.
Growth Analyst Kate Zagrebneva and her team work on growing and retaining Surveys On The…
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Boost customer satisfaction and loyalty with a customer experience tracker.
In today’s competitive business landscape, customer satisfaction and loyalty have become more critical than ever.…
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Media consumption patterns shape public responses to COVID-19.
The close of 2023 witnessed a resurgence of COVID-19 cases in the United States, unveiling…
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Unlocking the silver screen: Delving into in-theater moviegoers’ gender-driven venue visitation.
As the return to theaters gains momentum for the viewing of new releases, our curiosity…
Guide
A comprehensive guide to harnessing the power of mobile insights.
Discover how mobile technology is reshaping the landscape, providing unparalleled access to consumer behavior. This…
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Discount discovery: Inside the world of coupon lovers and their app picks!
In the dynamic world of consumerism, the thrill of securing a great deal through the…
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