Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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Research Report
The Big Lie: Unpacking the Crisis in Consumer Market Research
Consumer market research is at a crossroads. The industry, long valued for understanding customers and…
Consumer Express
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Ad effectiveness: 5 mistakes to avoid at campaign launch
Marketing departments are strapped for time. They also struggle to measure the impact of the…
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Everything About Brand Lift – From A to Z.
What is brand lift? Brand lift is the % increase in activity between consumers and…
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The Definitive Guide to Diary Studies.
What’s the value of a diary study? Ready to “walk a mile” in a consumer’s…
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Ethnographic Research.
What is ethnographic research? It’s as real as it gets… Ethnographic research is about getting…
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Finding a Survey Company: 10 Tips.
Looking for the right survey company? Perfect! This article takes you through how to effectively…
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What is market research?
What is market research? Market research is the answer to growth. Consider this…Companies can do…
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5 great reasons to do market research.
Market research fuels business. By doing market research, you can explore what your market needs, test…
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Tips from the #1 mobile survey company.
Are you working with a mobile survey company? If you are, you know that fielding geo-intercept…
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How Should We Define Today’s Consumer Generations?
So who are we really talking about when we’re talking about consumer generations? A great…
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