Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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The Latest
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Industry Report
Measuring the Effectiveness of Out-of-Home Advertising
Discover how out-of-home (OOH) advertising drives measurable impact across brand awareness, purchase intent, and foot…
Consumer Express
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Recent
Infographic
2 in 5 Apple TV+ subscribers also immersed in Netflix content.
In the ever-evolving landscape of digital entertainment, the rise of multiple streaming subscriptions has become…
Blog Post
The secrets behind shopper insights: How to understand your customers on a deeper level.
In today’s highly competitive market, understanding your current or prospective customers on a deeper level…
Infographic
Beyond burgers & fries: Non-meat eaters visit fast food chains too.
Embracing a shift in dietary preferences, vegetarians, vegans, and flexitarians are making their mark on…
Blog Post
How intelligent out-of-home research elevates in-store retail media.
What is Retail Media? In essence, retail media refers to advertising on retailer sites and…
Infographic
Debt dynamics: Students loan holders boost financial app engagement.
More students than ever are shouldering the burden of educational loans, shaping a landscape where…
Blog Post
Employee Spotlight: Kate Zagrebneva, Growth Analyst.
Growth Analyst Kate Zagrebneva and her team work on growing and retaining Surveys On The…
Blog Post
Boost customer satisfaction and loyalty with a customer experience tracker.
In today’s competitive business landscape, customer satisfaction and loyalty have become more critical than ever.…
Infographic
Media consumption patterns shape public responses to COVID-19.
The close of 2023 witnessed a resurgence of COVID-19 cases in the United States, unveiling…
Infographic
Unlocking the silver screen: Delving into in-theater moviegoers’ gender-driven venue visitation.
As the return to theaters gains momentum for the viewing of new releases, our curiosity…
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