Category: Behavior Driven Research
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The top eCommerce trends you’ll see in 2022.
When 2020 hit, things changed … Fast. In the first half, eCommerce reached 27% of total retail sales — that’s 10 years of growth in 6 months. Now, two years later, eCommerce is still evolving. Yes, we live in an omnichannel world, and it’s essential you’re on top of it. So, here’s a look at
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Buy now, pay later – see who wins in this app category.
If you’re like me, you like to shop online. It’s so easy. I can swipe an app — or hit a site — and get what I want. Any time of day. Next thing I know, a perfect little purchase ships directly to my doorstep. It’s like Christmas, in the best way. So, when I
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Target — why male Gen Xers are flocking to the app. ?
It’s 3:22 pm. Tuesday. The kids are at school. I’m at work. But, my husband has the day off, so he texts me to ask what I want. I smile and send him my Target list. This man loves to shop Target. He’s not alone. Gen X men are all over the Target app. Look
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Two Americas—Amazon vs. In-Store.
You should see this. Two weeks ago, we touched on two Americas, the shoppers emerging from Dollar General and Whole Foods. It was a tale of the “haves” vs. the “have nots.” Yes, America is still divided. This week, we’re talking about “in-store” vs. “online” shoppers. The pandemic has changed so many behaviors — it’s
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Race to market share: why Uber is losing rides to Lyft.
It’s 1:37 am. I’m at the airport. It’s completely empty. No one’s here except my husband, my two little boys, and me. I don’t know who’s struggling to hold it together, more. The boys, or me. I check. No taxis. I open Uber. The closest car is 20 minutes from here. Anxiety creeps in. I
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Look at this…? Netflix use drops 18%.
You should know. Streaming services … they’re not so hot with Gen Z right now. Weird, right? I know, it’s surprising, especially given that 71% of Gen Zers have a subscription,1 but it’s the truth. Last month, Netflix dropped 18% in consumers, aged 18-24. Come look at this with me. This is all mobile behavior
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Two Americas — Dollar General vs. Whole Foods shoppers.
The data is clear. There are two Americas, and this is the tale of two drastically different shoppers. It’s a story scary enough to catch the eyes of the Washington Post.1 Yes, the Post is owned by Whole Foods. No, the irony isn’t lost on me. Here’s what is … what we do about it.
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The impact of education — on 30 app behaviors.
How does education impact app behavior? I wanted to know, too. So, I dug into the top 10 grocery apps. Then, segmented the results by three layers of education: high school, college, and master’s degrees. Here’s what I found. Let’s see why… #1. Walmart + Sam’s Club steal the show. That surprised me. Given the
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Warning: PayPal will kill cash within 5 years. ☠️
You heard that right. It’s not “if” PayPal will replace cash — but “when”. But, where’s this coming from? Well, we already know 73% spend money via apps. So, it was time to speak with 200 PayPal and Venmo consumers to understand their shift to mobile app payments. After watching them leave these apps, we
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12 new ethnicity trends.
You have a target market. To create a customer profile, ideal message, and a great ad — you need a representative consumer panel. You’re in luck. Here are 12 new behaviors and trends. Check it out… Hispanic consumers are shopping and traveling. Is Myspace back from the dead? No… But a similar forgotten social app