Category: Consumer Research
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COVID spikes revenue at 75% of the largest U.S. companies.
It’s happening. As the economy re-opens, the Wall Street Journal says more than 75% of the largest U.S. companies are seeing higher revenue now — than before COVID-19.1 Whoa. Before you pull out a B.S. meter on that statement, hear me out. You’re seeing what Darwin likes to call evolution, and it’s backed by data.
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Data privacy: why it matters in market research.
Categories: Consumer ResearchData is no longer free. To be honest, it never really was. But the powers that be — Apple, Google, CCPA, and GDPR — are making darn sure consumer data is now private. You can’t access it unless they want you to. I know … you’re scared. You’re in marketing after all, and this change impacts
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12 new ethnicity trends.
You have a target market. To create a customer profile, ideal message, and a great ad — you need a representative consumer panel. You’re in luck. Here are 12 new behaviors and trends. Check it out… Hispanic consumers are shopping and traveling. Is Myspace back from the dead? No… But a similar forgotten social app
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Tale of two cities — after COVID.
LA is getting ripped. Is it too late to get a summer bod? Nah… We’ve still got August, right? LA Fitness trips are up 47% in the city of angels. And with traffic to travel websites up this month, it seems Angelinos are ready to take a final summer vacation. Of course, LA’s a popular
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Don’t buy Bitcoin — before reading this.
Here’s why. You can see Bitcoin’s price trends, by looking up its chart online. But why is Bitcoin moving? Now that’s a good question. And, it’s one you can’t answer without a consumer panel. Check it out. Coinbase is the #1 trending app on the graph below. Downloads are up 144% in just 30 days.
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Reopening: 15 months of COVID shopping trends.
It’s a scene from a bad movie… You know the one, kinda post-apocalyptic, Y2k-ish even. Everything’s falling apart — and we’re sitting here, gripping onto the edge of our seats. But, in this pandemic, no one’s coming to the rescue. We have to save ourselves. …Don’t worry… You have the data, and that’s a great
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Take a look, at how COVID is changing love — forever.
All you need is love. Well, Beatles, it’s been 54 years — and, your words still ring true. If this pandemic has taught us anything, it’s that love is immutable. Even if by a thread, love is what binds us together. Only 28% of singles are dating in COVID. But, singles are barely hanging on.
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Here’s why 49% buy luxury products in a pandemic.
Here’s the funny thing about life. None of us make it out alive. A hard truth to swallow. Which is why we push the thought to the back of our minds—and go about our daily lives. But, what happens in a pandemic? Everything changes. You’re instantly aware of life & death. It seeps into every
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All I want for Christmas is…more consumers.
We get it. You don’t want a lot for Christmas. There is just one thing you need. More consumers to help get you back in the black. Good, because 83% still have plenty left to check off their Christmas lists. So, get them for your very own—and make their wish come true. This year, all
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Majority of consumers say they’re enjoying being outside and look forward to it – despite concerns.
Categories: Consumer ResearchNEW YORK – November 19, 2020 – MFour, Vistar Media survey finds positive feelings also extend to perceptions of OOH ads, which are viewed as more trustworthy and relevant than ads on other platforms. More than half of U.S. consumers (58%) say they enjoy being outside these days, with 54% saying they look forward to the