“Sign, sign, everywhere a sign” was the hook for a big pop hit back in 1971.
Nobody back then imagined that automobile license plates could be turned into signage. It’s now a reality, rolled out this week at the Detroit Auto Show. Called the rPlate, it’s a digital version of the traditional metal license plate. While a vehicle is on the road it displays only the regular license number. But once a car bearing an rPlate is parked, passersby will see a commercial message.
Reviver, the rPlate’s creator, says the plates will debut this year in California and Florida, where legislators already have approved them. We’ll leave it to you to imagine what kinds of ads might begin to crop up in those states’ parking lots, driveways, and curbsides. One thing is certain: where there’s messaging, there’s a need to test the message to measure its effectiveness. With MFourDIY™ you’ll get true-mobile DIY solutions for the full gamut of ad testing and ad measurement needs:
- TV and radio commercials
- Mobile ads
- Print advertising
- Movie trailers
- Billboards, transit ads and other out-of-home signage
- And, soon enough, license plates.