When does a consumer research provider not have to lift a finger to recruit qualified, validated survey-takers?
When its survey technology and commitment to giving panel members the best experience possible generate so much natural, unsolicited word of mouth that consumers line up to participate in its clients’ studies.
MFour’s latest unsolicited recognition comes from the financial news website FX Daily Report, which singles out our Surveys on the Go® all-mobile research app as one of the “10 Best Mobile Apps To Make Real Money on Android.”
The article aims to save consumers time and frustration by guiding them to the best app experiences that carry monetary rewards. Its recommendation describes SOTG as “a good survey application you can use to earn extra money for your opinion on products.” Significantly, the article notes that panelists provide demographic data when they download the app. This is a crucial targeting advantage for consumer insights professionals, because the detailed demographic profiles already on hand allow you to find and survey the panelists most likely to qualify, saving you time and expense. SOTG’s active panel of more than one million members is the nation’s biggest all-mobile research panel, stretching across all demographic groups researchers need for valid data and reliable insights.
We’re honored to make FX Daily Report’s list. But what thrills us most is the unsolicited ratings and reviews we get from SOTG members who leave their comments at the App Store and Google Play. In both stores, Surveys on the Go® consistently commands user ratings of 4.5 stars out of 5, and it is rarely out of the Top 100 Lifestyle apps on Google Play. The ratings aren’t just for show. When consumers enjoy great experiences on their phones, they become engaged. And an engaged panel is the indispensable fulcrum on which market research turns.
A recent comment by panelist Tashee Paul sums it up: “The surveys are real, the payout is real….I did surveys online [and] did not receive money. This app [I] received money first time I used it.”
Thanks to all our panelists, and to all members of the business media and the insights community who recognize the significance of app-based, advanced mobile research. For more on how Surveys on the Go® can work for you, contact firstname.lastname@example.org to set up a demonstration.