You’ve heard that diving into mobile research is a must, because smartphones are where people carry out life’s daily tasks and experience its daily pleasures.
But mobile research is still a new concept. Like anything sudden, new and transformative, mobile can seem nebulous and confusing. Plus, there are so many suppliers touting so many mobile solutions.
Here’s a clear explanation to help you get your bearings: a commentary for Quirk’s in which MFour CEO Chris St. Hilaire looks at what’s at stake and provides clear guidance on sorting through mobile research options to choose what works.