We’ve added advanced Mobile Targeting tools to MFourDIY™, empowering users to reach respondents based on the apps they use, and through other characteristics inherent in their smartphones.
These features previously were available only to clients of our custom-designed surveys. Mobile Targeting uses passively-gathered information from our panelists’ smartphones, providing valuable data pipelines.
Targets respondents who have Android phones by the apps they use; for example, researchers for hotel chains could survey customers who have the chain’s app – or monitor competitors by surveying travelers who have their rival’s app.
Mobile Device Targeting
Identify & survey respondents by the make and model of their smartphones (Samsung Galaxy 7, Apple iPhone 7, etc).