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MFour Answers Greenbook’s Call to Solve Panel Crisis

Greenbook GRIT_2016_SPRINGThe latest Greenbook Research Industry Trends Report (GRIT) sounds a loud and clear alarm about the eroding quality of the survey panels that are the lifeblood of market research.

Check out this response by Michael Smith, MFour’s Chief Product Officer and Director of Panel, which continues the conversation by detailing  the difference between advanced mobile research  that recruits and cultivates a large panel of smartphone users, and deficient imitations that masquerade as mobile while continuing to rely on outmoded online survey panels.

Greenbook’s call to action could be a game-changer, and Smith’s article details how MFour already has a game-changing answer for market researchers who are ready to respond to the panel crisis by trying true-mobile technology and a true-mobile panel.