We at MFour are really looking forward to Halloween.
It isn’t just the candy, the costumes, and the spooky fun. It’s also the end of the month – and that means another opportunity to extend a winning streak of which we’re really proud.
Come Oct. 31, we expect our Surveys on the Go® app to be ranked yet again as the most downloaded market research app at Apple’s App Store. It would be our 32nd consecutive month at #1, going by end-of-month rankings compiled at AppAnnie.com.
It’s no accident. MFour pioneered all-mobile, app-based market research when it debuted Surveys on the Go® in 2011. Our software developers in Labs & Engineering have been adding new features and functionalities ever since, keeping us at the forefront and defining the state of the art in mobile research.
Because the technology is right, the app works beautifully, and our clients get to field sophisticated surveys that are simple for respondents to answer. This sets up an ongoing virtuous feedback loop, in which smooth, problem-free functionality creates satisfied and engaged survey takers. And satisfied, engaged survey-takers satisfy clients’ need for fast, reliable and insight-laden data.
The Surveys on the Go® panel has grown to more than a million active members, all by word of mouth. It continues to grow by more than 2,000 new members each day, making the panel ever more efficient when it comes to putting clients in touch with representative numbers of the Millennials, African Americans, Hispanics and parents of young children they can’t reach by any other means.
Obviously this is an instance in which quality has led to quantity – which is just how a business ought to grow.
Our nearly three years at #1 in downloads is compelling on its own, but there’s another number we’re extremely proud of: our average rating of 4.5 stars out of a possible five at the App Store, generated by nearly 14,000 users who have posted unsolicited, public ratings and reviews of Surveys on the Go.®
So come Oct. 31, chances are we won’t need candy to experience something very sweet.
A very happy Halloween to all.
And to researchers who haven’t yet experienced what MFour’s advanced, state-of-the-art mobile research can do, remember that we’re on a big winning streak. It’s no trick, and you can get in on the treat.