Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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Consumer Express
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Blogs
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Why customer experience tracking is important for business growth.
Today, customer experience (CX) has emerged as a key differentiator for businesses. The modern consumer…
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What is the customer satisfaction index? Strategies for enhanced consumer loyalty and satisfaction.
Understanding and Improving Customer Satisfaction Index Are you striving to improve your customer satisfaction index?…
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Unleashing the power of brand tracking: How to stay ahead in the digital landscape.
In today’s hyper-competitive digital landscape, staying ahead of the competition is a constant challenge. Brands…
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Unpacking the power of OmniTraffic® Data: insights from chip searches in the online grocery market.
In the post-COVID era, the surge in online grocery shopping has become a significant trend,…
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The changing landscape: Exploring the decline of the US consumer panel in market research.
As the field of market research evolves, so too does the means by which insights…
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Revitalizing a multibillion-dollar industry through behavior-driven targeting.
Introduction In the dynamic world of market research, or over the last decade, the “not…
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Employee Spotlight: Denton Bishop, Senior Product Designer.
Senior Product Designer, Denton Bishop and his team are working to make the MFour platform…
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The secrets behind shopper insights: How to understand your customers on a deeper level.
In today’s highly competitive market, understanding your current or prospective customers on a deeper level…
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How intelligent out-of-home research elevates in-store retail media.
What is Retail Media? In essence, retail media refers to advertising on retailer sites and…
