Maybe it’s Maybelline.
Or, maybe it’s not. Either way, 200 shoppers just left Ulta and Sephora. 81% went in to buy make-up. And in the pandemic, 62% are more comfortable going inside of Ulta.
To find out why, take a look at this infographic. See what they’re buying—and why.
Download the report to see which retailer wins in customer experience. Get 9 new consumer insights.
By Cathy Karcher
Reviewed by Avani Patel
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