Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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Consumer Express
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Beyond burgers & fries: Non-meat eaters visit fast food chains too.
Embracing a shift in dietary preferences, vegetarians, vegans, and flexitarians are making their mark on…
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Debt dynamics: Students loan holders boost financial app engagement.
More students than ever are shouldering the burden of educational loans, shaping a landscape where…
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Media consumption patterns shape public responses to COVID-19.
The close of 2023 witnessed a resurgence of COVID-19 cases in the United States, unveiling…
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Unlocking the silver screen: Delving into in-theater moviegoers’ gender-driven venue visitation.
As the return to theaters gains momentum for the viewing of new releases, our curiosity…
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Discount discovery: Inside the world of coupon lovers and their app picks!
In the dynamic world of consumerism, the thrill of securing a great deal through the…
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The love-hate relationship with Twitter’s ‘X’ rebrand.
Companies will rebrand for a variety of reasons, a successful rebrand can help make the…
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Supporting small businesses: How gender determines your online platform reach.
There’s been a notable shift in consumer preferences towards supporting small businesses in recent years.…
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Sustainability vs. Reality: Ethical shoppers turning to less sustainable brands.
In recent years, consumers have been expressing strong support for sustainable brands and claim to…
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Changing the game: Electronics reshape holiday gift-giving.
As the holiday shopping season rapidly approaches, it becomes paramount for companies to gain a…