Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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Consumer Express
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Research Reports
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RESEARCH REPORT
The Big Lie: Unpacking the Crisis in Consumer Market Research
Consumer market research is at a crossroads. The industry, long valued for understanding customers and…
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RESEARCH REPORT
Amazon App Users Don’t Shop Like Web Users
In this report, we found that Amazon app shoppers behave differently than website shoppers, with…
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RESEARCH REPORT
Bridging Market Gaps via In-store Feedback.
In the dynamic world of consumer preferences and product offerings, staying ahead of the ever-evolving…
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RESEARCH REPORT
Market research + data science: food delivery app usage.
Food delivery apps are all the rage – they make ordering, paying for and receiving…
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RESEARCH REPORT
How rising grocery costs will impact future purchase behaviors.
Inflation. No one likes the sound of that. It’s no secret that rising grocery costs…
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RESEARCH REPORT
13 new insights – for a breath of fresh air.
Relaxation, calmness + comfort. Who wouldn’t want that? Last week, we spoke to 200 category…
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RESEARCH REPORT
Panic buys — 23 new behaviors behind toilet paper shortages.
You’re scared. It’s March 2020. Demand for toilet paper is high. Come along, as we…
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RESEARCH REPORT
‘Tis the season – Why 80% are shopping for gifts earlier this year.
‘Tis the season to be jolly … But will shipping delays put a halt to…
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RESEARCH REPORT
Wallet share — is Amway stealing Walmart’s shoppers?
Smooth, silky skin. Every woman wants it. But, is she more likely to a new…
