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Surveying Millennials is Like Dating. Don’t Get Stood Up.

 

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When it comes to talking to Millennials, the conversation has to begin with technology and innovation. They’re the first generation to have grown up with computers in their pockets, putting instant information and instant communication literally at their fingertips.

 

Millennials’ connection to advanced technology, and their pleasure in surfing the waves of technological innovation, are not going away. A report from the U.S. Department of Commerce gives a window on why. It’s called “Fostering the Internet of Things.” And it looks to a near future in which technology and its effect on consumer behaviors will explode in new, unpredictable directions.

 

The Internet of Things is not easily defined, but Wi-Fi on steroids is one way to think of it. It’s constant connectivity for constant information flow that will make computer intelligence a personal factotum for a growing number of complex tasks. And it’s already making inroads. The new report identifies some of the likely changes that are coming fast:

  • By 2020, there will be 4.1 billion connected devices in the United States – roughly a dozen for every American.
  • The Internet of Things will generate at least $4 trillion a year in global commerce by 2025 – and possibly as much as $11 trillion.
  • “From wearable devices that track infant heartbeats to supply chains that are capable of tracking an individual soda can from production to recycling…the Internet of Things portends significant and in some cases revolutionary changes.”

Against this backdrop of amazingly rapid change, your research interviews with Millennials are crucial for insights in virtually all product and service categories. They will not only be the first adopters of new technology, but also its leading innovators. Millennials, however, are famously hard to reach for consumer surveys. If that’s been your experience, look to MFour for solutions.

 

The MFourDIY™ platform, for example, is the only true-mobile, do-it-yourself survey-building tool that can connect you to more than 700,000 Millennials. And with it, you’ll meet Millennials on their own favorite technological turf, the smartphone. Please contact Alex at acolao@mfour.com for more details on how to engage Millennials in productive research conversations.