We’ve added advanced Mobile Targeting tools to MFourDIY™, empowering users to reach respondents based on characteristics inherent in their smartphones and the apps they use.
These features previously were available only to clients of our custom-designed surveys. Mobile Targeting uses passively-gathered information from our panelists’ smartphones, providing valuable data pipelines.
Mobile Carrier Targeting
Targets respondents by their phone service provider: Verizon, Sprint, T-Mobile, etc. Provides a powerful lens for insights into the important telecommunications sector.
Operating System Targeting
Targets panelists based on which device operating system they use: iOS, Android, and others. This segments respondents according to a fundamental consumer choice that each has made.