Click above to watch Vistar Media CEO Michael Provenzano tell you why he’s been partnering with MFour for a year and a half to track how well his clients’ billboards are driving consumer awareness and action. One key is MFour’s advanced geolocation technology, which allows it to “map” thousands of billboards or other signage nationwide, then identify consumers when they come within 80 meters of any mapped sign. The other is a uniquely representative U.S. panel of more than 1.3 million members, who use and can be located with the Surveys on the Go® mobile research app. MFour’s capabilities have given Vistar a huge boost in its mission of bringing unprecedented accuracy and insights to out-of-home ad measurement.
For a detailed account of how Vistar and MFour have innovated research in the $29 billion a year OOH advertising sector, stay tuned for another video newsletter, coming Tuesday, Sept. 19.
Meanwhile, for a productive conversation about how state-of-the-art mobile can meet your own specific research needs, just contact us at email@example.com.