Resource Library
Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.
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Consumer Express
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Research Reports
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RESEARCH REPORT
Target vs. Walmart—let the grocery behaviors begin…
You’re about to drive off. Suddenly, you hear a ping! to your cell phone. You…
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RESEARCH REPORT
Listen in — as 200 consumers talk about Campbell’s + Mondelez.
You need a break. Work, kids, school — have all collided — inside your home.…
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RESEARCH REPORT
Side hustle—49% selling more on eBay since COVID-19.
Here’s the thing. Consumers need cash. And, they’re creative. So, 49% of eBay users are…
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RESEARCH REPORT
For you…19 new shopper insights.
It’s Valentine’s week. And, here’s our gift to you—great data. Yes, you’re worth it. We…
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RESEARCH REPORT
See who wins: Red Bull vs. Monster vs. 5-Hour Energy.
When 92% want energy, where do they turn? Yup, you’re right, an energy drink. So,…
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RESEARCH REPORT
In CVS vs. Walgreens, who wins?
Consumers love convenience. So, in the retail war between CVS & Walgreens—who wins in wallet…
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RESEARCH REPORT
New research: are app users better than in-store buyers?
Fast, casual dining has changed. But, where—and how? Read this research report to learn: See…
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RESEARCH REPORT
Announcing Benchmarks by MFour™: OOH Norms in 12 categories.
OOH Benchmarks by MFour™ measures a campaign’s ad performance to industry norms in 12 categories.…
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RESEARCH REPORT
Amazon Prime is losing 49% to this company.
Prime risks losing 49% to Walmart Plus. We talked to geo-validated Walmart shoppers and Amazon…