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Going to CRC? Mobile Insights Are on the Agenda

  Consumer research professionals attending the Insights Association’s Corporate Researchers Conference (CRC) this week in Chicago will have an opportunity to hear two scheduled presentations about mobile research. But to get the full picture on mobile, carve out a few minutes to stop by MFour’s booth.   Mike Gaffney (Chief Revenue Officer), Todd Costello (Senior Solutions […]

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Sorry, Online Providers. People Are Done with PCs.

  Increasingly, we’re seeing online panel providers blame clients for their inability to deliver the quality, representative completes that a study demands. If not for poor survey design, the logic goes, online surveys wouldn’t be losing their ability to engage and deliver.     But new sales figures for personal computers, the devices online studies primarily […]

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The News Has Gone Mobile, and Surveys Are Next

  If market research can’t keep up with consumer preferences and behaviors, what industry can? Sadly, this is no longer a rhetorical question.   The answer should be, “of course market researchers are the first to know where consumers are right now, and where they’re heading.” But the industry’s unaccountable failure to embrace mobile research […]

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To Get Mobile Research Right, Get the Right App

    By now the idea that insights professionals need to get mobile research right probably has sunk in.   But for that knowledge to blossom into effective projects, it’s important to dig one layer deeper and understand you can’t get mobile right if you’re not conducting it through a state-of-the-art mobile survey app. That’s […]

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