Unlock the Power of Connected Consumer Behavior Data for AI

OmniTraffic® Data delivers verified, first-party behavioral and survey data for AI, including app usage, web activity, location history, purchase behavior, social engagement, and ChatGPT queries — all linked to individual consumers.

With over 3T of data points and customizable feeds, it powers next-generation AI with accurate, real-world human behavior.

Collect Accurate Data

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Why Choose OmniTraffic® Data?

MFour Validated Behavior Data

First-Party Verified Data: Accurate data insights from real consumers — never inferred or modeled

Rich Consumer Profiles: Link demographics, psychographics, and behavioral data for accurate AI modeling

Massive Scale: Over three trillion data points to fuel AI training and improve predictive accuracy

Customizable Feeds: Tailored data delivery for your AI model needs and use cases

Cross-Channel Behavioral Insights: Integrate behavioral signals across all touchpoints for AI‑ready intelligence

The difference is in the data:

Delivering Premium Market Research
First-Party DAU
100,000+ first party DAU
In-Store Surveys Icon
Survey + behavior
Competitive Analysis
OmniTraffic® Data
Fair Trade Data®
Fair Trade Data®
Only iOS approved
Only iOS approved
2 years of historical data
2+ years historical data
App Web Location Behaviors
App, Web + Location behaviors
Nationally Representative
Nationally representative
First-party Demographics
First party demographics
2.5 billion annual events
3 trillion annual events
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MFour’s Award Winning Panel

Tier 1, top-rated panel by Qualtrics

Tier 1, top-rated panel by Qualtrics

Rated #1 panel quality provider by three survey data platform providers

Rated #1 panel quality provider by three survey data platform providers

Industry avg respondent rejection rate = 25%+, MFour's = 0.4%

Industry avg respondent rejection rate = 25%+, MFour’s = 0.4%

Top-rated research app on iOS and Android, 4.5+ stars

Top-rated research app on iOS and Android, 4.5+ stars

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Power Your AI with Real Consumer Behavior

At MFour, we anchor advanced AI tools to validated, real-world data. Our OmniTraffic® Data delivers the rigor and trust essential for the evolving AI landscape — giving you the speed and scale to innovate with confidence.

“With MFour we’re able to get that information quickly and accurately so having that technology that allows us to get it faster is a huge win for us.”

Ben Cline, Anheuser-Busch

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