The consumer panel with 2.5 million first-party mobile consumers
Power your research with the largest first-party, validated all-mobile consumer panel – 2.5 million U.S. consumers who participate via Surveys On The Go® (SOTG), the industry’s most advanced and highest-rated mobile research app. Track consumers’ paths including 750,000 location visits per day across 12.5 million U.S. places of commercial interest and survey both their physical store visits and their online buying journeys both in their mobile web browsers and inside shopping apps.
Here are 10 reasons the MFour consumer panel is #1 in the industry
There are hundreds of online “consumer” panels.
Each claims to have “millions” of panelists, work with major brands, and provide quality consumer responses. The fact is, only one actually does. MFour has the only first-party mobile consumer panel that obeys these 10 laws for accurate, insightful market research.
#1) Highly-representative consumers
Consumer representation can’t be understated.
Surveys are worthless if the people answering them aren’t representative of your own consumers. At MFour, we have more than 2.5 million active users of our highest rated consumer app, Surveys on the Go. The best part is they reflect a near-identical demographic population of the United States by region, education, marital status, household, ethnicity, and smartphone population for age. This means you can select your perfect sample from our audience to represent your full consumer base.
#2) First-party data and validation
Market research panels are ripe for fraud.
If your consumer panel isn’t validated, your data will be filled with fraudulent answers. Accurate panelist validation means you have these four things:
- A first-party panel (people who reply directly to your research provider)
- Personal information is verified when the consumers first sign up
- In-survey data is matched against the panelist’s information to ensure consistency
- Single account per device
At MFour, we do all four. It’s in our DNA to ensure the most validated results possible from your surveys.
#3) Fast research project turnarounds
Speed is more important than ever.
We are in an agile era in which quick, informed decisions separate the high-growth companies from the stagnant ones. We pride ourselves on same-day research projects that don’t compromise an inch of quality. Typically, we see 50% response rates in just 24 hours. Our panelists are paid cash, and they’re motivated to respond. Which is why they do. We do also have the largest U.S. panel, which allows us to over-index on hard-to-reach segments: Millennials, Hispanics and African-Americans.
#4) Targeted location-based surveys
Consumers are always on their smartphones.
Most online panel companies tried following us into the mobile panel space, but failed to recognize the evolving consumer. We knew that giving them a smooth native smartphone app and directly paying fair cash would be the ideal consumer experience.
They carry their smartphones everywhere, which means we know the exact moment they’re at a location you want to field a survey. Not only that, but our first-party consumer panel keeps track of historical locations as well, so you can isolate very specific consumer journeys before fielding.
#5) Rich digital behavioral data
Consumer representation can’t be understated.
Digital data is valuable, and understanding it is crucial given shifts in consumer behavior.
It’s even more valuable when combined with a first-party consumer panel that shares online and offline behavior: retail locations, Amazon purchases, and more. Through our app, Surveys On The Go, you see consumers’ web browsing activity, their specific app usage, and even detailed shopping activity on Amazon. We also collect passive data on their smartphone devices such as the apps, make, model, wireless carrier, and more.
#6) Long survey completes
Getting long survey completes is an art most consumer panels haven’t mastered. Shaky internet connections, poor user experiences, and weak incentives are some of the common reasons people see high drop-off rates.
At MFour, we’re not “mobile-optimized”, we have a native-mobile app. Our surveys can be taken offline and the surveys are built for smartphones, not for web browsers. We’re also one of the only consumer panels to incentivize with cash, not “points.” We typically see 95% completion rates for 20-minute surveys.
#7) Easy integration with other data
Our platform is designed to take links programmed on external platforms then field them to our consumers. Here’s a specific use case: a major entertainment company used MFour to make up for a lack of Millennials, Hispanics, African Americans and parents of young children in their recent project.
The need was for an existing, on-going tracker with another vendor. MFour integrated the participants into the tracker gradually, using mathematical calibrations to align it with the online data the tracker continues to collect from older groups. The client was very happy with the results, and achieved the representation they needed.
#8) 100 demographic data points
We pre-profile each of our first-party consumers.
This is good for two reasons, it qualifies panelists without asking too many questions and it gives you an extra layer of depth that many consumer panels don’t provide. We collect observed, validated location and digital data, along with more than 100 first-party demographic profile data points. All profile data is collected over a 10-week period of time, each time a new participant signs up to the panel. This makes it simple for the consumer, while giving you valuable insight you wouldn’t otherwise receive.
#9) High level of customization
Consumer panel vendors know “custom” means difficult to scale.
At MFour, we prioritize your research projects which means that we don’t shy away from custom projects. Custom surveys are for brands who demand tailored inputs and consultation at every phase of a market research project. We’re happy to be your one-stop solution with smooth, on-time execution.
#10) A single source for your insights
The last thing you need are 5 consumer panel vendors.
That’s stressful, and hard to manage. Yet, the average consumer insights department works with 7 market research vendors. You don’t have to. We’re proud to be a single platform. MFour is the only market research company to combine a massive, first-party mobile consumer panel with location data, digital data, customer experience, full market research services, and do-it-yourself services.
Put our consumer panel to work, they’re excited to share their feedback.
Want to learn more about our panel?
Custom Audience/Private Community
For cost-effective repeatable research, choose us as your consumer panel vendor to custom build you a validated, first-party consumer panel that’s fully representative of your own brand’s target audience.
- Specify the locations and demographic groups you want on your custom consumer panel.
- Watch it grow continually as consumers who fit your quotas join each day by downloading Surveys On The Go®.
- Collect observational data from opted-in consumers who allow tracking of both online and offline shopping and buying journeys, then field Event-Triggered surveys for Point-of-Emotion® feedback and insights.
Here’s a partial list of consumer segments defined by behaviors and demographics —
Retail Destinations (Physical and Online)
- Amazon Shoppers
- Arts & Crafts
- Big Box Shoppers
- Club Store Shoppers
- C-Store Shoppers
- Fashion Shoppers
- Gym Members
- Home Electronics
- Jewelry Shoppers
- Luxury Shoppers
- Mobile Carriers
- Pharmacy Frequent Visitors
- Evening Diners
- Fast Casual Diners
- Fast Food Diners
- Late-Night Diners
- Morning Diners
- Pizza Takeout
- Sit-Down Diners
- Asian American
- Baby Boomers
- Gen Z
- Gen X
- Married or Single
- Parents w/ Children Under 18
- Verified Legal Drinking Age
Psychographic and Behavioral
- Brand Loyalists
- Car Owners/Car Shoppers
- Coffee Lovers
- Entertainment Enthusiasts
- Extreme Sports
- Frequent Location Visitors
- Health and Fitness Enthusiasts
- Live Event Frequent Attendees
- Luxury Shoppers
- Outdoor Sports Enthusiasts
- Pet Lovers
- Romantic Relationship
- Soccer Moms
- Sports Viewers
- Stay-at-Home Parents
- Wine Drinkers
- Working Moms
- Young Professionals
MFour is the world’s most experienced and keenly-focused provider of consumer research solutions for the Smartphone Era.
Our experts are ready to talk to you about getting the “Why” behind the buy. Complete the form, call or email us.