The leader in out-of-home
advertising measurement.
Are you seeking clarity amidst the uncertainty of your Out-of-Home advertising campaigns? Gain insights into OOH ad effectiveness by engaging with validated, exposed consumers. Discover how these campaigns can drive a tangible lift in key performance indicators (KPIs), demonstrating the significance of OOH alongside other advertising channels.
The difference of validation.
Validated ad exposure & engagement
Accurately measure performance with GeoValidated® exposure and location-based surveys.
Go beyond traditional metrics
Reveal the true impact of campaigns by capturing validated consumer perceptions and actions, instead of relying on foot traffic, impressions, and recall.
Optimize Ad Spend
Maximize the value of every dollar spent by refining creative, placements, and market choices to improve campaign results.
Maximize campaign success.
Brand Lift
Gain a comprehensive view of your campaign performance from awareness to actual visitation.
Attribution
Understand and measure the impact your ad campaigns have on consumer behaviors.
ROI Measurement
Assign an accurate ROI to justify your current spend and shape future investment opportunities.
Ad effectiveness at the Point of Emotion®
Validate with location-based tracking and behavior driven methodologies
Step 1
OOH Media Unit in the campaign market is geofenced.
Step 2
User who crosses geofence is passively exposed to creative (the test group).
Step 3
Exposed user gets survey through Surveys On The Go® to complete within 24 hours of exposure.
Step 4
Significant brand lift impact is measured comparing exposed audience to a control.
“We saw an 85% lift in brand awareness using Out-of-Home ads; measured by MFour.”
Ritual Vitamins
Why choose MFour?
Normative benchmarks that drive results.
1000+
brand studies
600,000
completed interviews
15
categories of OOH ads
What sets us apart.
Market level results
GeoValidated® first
party exposure
The nation’s largest single source panel
Fast, direct consumer feedback
OOH industry
normative benchmarks
Start validating OOH ad impact.
Brands, agencies, and operators that power their campaigns trust iOOH™.