Prove First-Party
OOH Ad Effectiveness

Are you seeking clarity amidst the uncertainty of your Out-of-Home advertising campaigns? Gain insights into OOH ad effectiveness by engaging with validated, exposed consumers. Discover how these campaigns can drive a tangible lift in key performance indicators (KPIs), demonstrating the significance of OOH alongside other advertising channels.

Intelligent Out of Home

How it works.

OOH Media Unit in the campaign market are geofenced.
Step 1

OOH Media Unit in the campaign market are geofenced.

User who crosses geofence is passively exposed to creative (the test group).
Step 2

User who crosses geofence is passively exposed to creative (the test group).

User who crosses geofence is passively exposed to creative (the test group).
Step 3

Exposed user gets survey through Surveys On The Go® to complete within 24 hours of exposure.

Significant brand lift impact measured comparing exposed audience to a control.
Step 4

Significant brand lift impact measured comparing exposed audience to a control.

Welcome to MFour Studio

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Welcome to MFour Studio - The solution you've been searching for.
The solution you’ve been searching for.

We specialize in Out-of-Home advertising brand lift. Our cutting-edge data platform empowers businesses like yours to precisely measure the impact of your out-of-home ad campaigns, so you can make data-driven decisions and maximize your ROI.

What sets us apart.

Market level results
Market level results
GeoValidated® first party exposure
GeoValidated® first
party exposure
The nation’s largest single source panel
The nation’s largest single source panel
Fast, direct consumer feedback
Fast, direct consumer feedback
OOH industry normative benchmarks
OOH industry
normative benchmarks

Who we help.

Who we help.
Brands
Brands
Agencies
Agencies
Media Owners
Media Owners & Operators
Demand & Supply Side Platforms
Demand & Supply Side Platforms

Normative benchmarks:

1000+
brand studies
600,000

completed interviews

15

categories of OOH ads

Ritual

“We saw an 85% lift in brand awareness using Out-of-Home ads; measured by MFour.”

Ritual Vitamins

Our Services

Brand Lift

Show consumers exposed to your ad feel more favorably about your brand by talking to them immediately following validated exposure.

Brand Lift
Brand Lift + Attribution

We’ll help you determine the true impact of your out-of-home ads on customer behavior.

Brand Lift + Attribution
Consumer Understanding

Gain insights into which locations, creatives, and formats are delivering the best results.

Consumer Understanding
Survey Design

Target your messaging effectively by understanding your audience’s demographics, interests, and behaviors.

Survey Design

Why Choose MFour?

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Validation - Don’t trust “opportunity to see” methodology. Know they saw.
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Industry Expertise - 7+ years as the leading OOH industry brand 
lift partner.
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Point of Emotion Feedback® - Get representation talking to consumers immediately after validated exposure.
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Real-Time Dashboard - Perfect for mid-flight updates, with full reports delivered two weeks post-campaign.
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Multiple Methodologies - Contact us to learn the best approach for 
your campaign.