First-Party Omnichannel
Alternative Data.
License the highest quality first-party event-level, app, web, and/or location visit behaviors from 150,000+ iOS and Android consumers. Use .csv or parquet file deliverables to monitor over 10M daily online and offline OmniTraffic® visits. Validated behaviors at your fingertips to create your own custom analysis of 2+ years of historical and go-forward data.
POWERED BY behavior DATA FROM:
The Big Picture:
Consumer actions speak louder than words.
OmniTraffic Behaviors
iOS + Android
2.5 Billion Events
2+ Years History
OmniTraffic® Data is the key to understanding consumer journeys.
Dean of the Sam M. Walton College of Business at the University of Arkansas
How is MFour better?
Consumers are dynamic. So is our data. We utilize OmniTraffic location, app and web behaviors collected from the same consumer to meticulously observe the who, what, where, and when of online and offline visits. Then we complement this comprehensive analysis with validated surveys to delve into the underlying reasons for consumer decisions—uncovering “the why.” And we’re the only company approved by Apple to do it.
Navigate consumer research with compliance confidence.
In such a tightly regulated industry, you need partners & data you can trust. Simplify complex behavioral research with MFour, drive innovation, and gather insights, all while staying fully compliant with iOS, Android, and government regulations.
Fair Trade Data®
Triple-opt-in, monthly compensated consumers provide you:
App + Smartphone Usage
Mobile web clickstream. App usage. In-app actions, including purchases inside. All with timestamps and dwell.
Brick + Mortar Location Visits
Address, latitude, longitude, business name with timestamps & dwell.
Demographic Profiles
Age, gender, ethnicity, geography, income, education, children in HH, pets, military status, job industry, small business owner.
Surveys
Field custom or syndicated surveys to understand “the why” behind unique behaviors, or to profile your unique segments.
Reach the right audience with MFour.
DAU (Daily Active User) For iOS and Android
110,000+
Consumers sharing brick + mortar data.
90,000+
Consumers sharing app + web data.
50,000+
Consumers sharing both brick + mortar and app + web data.
92%
MoM rentention with the Payday program.
55,000
iOS consumers sharing app + web data.
35,000
Android consumers sharing app + web data.
DEMOGRAPHICS
Age
Gender Male 41% | Female 59%
Ethnicity
MFour’s Award Winning Panel
Tier 1, top-rated panel by Qualtrics
Rated #1 panel quality provider by three survey data platform providers
Industry avg respondent rejection rate = 25%+, MFour’s = 0.4%
Top-rated research app on iOS and Android, 4.5+ stars
Who OmniTraffic® Data Helps
- Investment & Asset Management
- Private Equity
- Venture Capital
- Consultants
- Aggregators
- Agencies
- Corporations
See Use Cases Here
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Case Study
Validate your OOH campaign’s effectiveness.
The goal. A large OOH Ad Agency ran a digital OOH ad campaign designed to…
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Case Study
Understand the impact of your customer’s experience.
The goal. A major cell phone brand needed to understand customer experience in its retail…
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Case Study
Secure more shelf space and higher ROI.
The goal. A large CPG company needed to run research to design strategies geared toward…
