Consumer app spending is up 73%.
Consumer app spending is up 73%.

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Need insights? Your research library is right here. Sort by brand, category + time. It’s all — free. N ≈ 1000.

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Category Brand Insight Month Year
Snacks
3% of Target shoppers say their favorite chocolate candies are 3 Musketeers or Baby Ruth.March2021
Drinks
41% of consumers think Red Bull has the most energy, with Monster and 5 Hour Energy tied in second at 30% each.January2021
Drinks
Only 14% of consumers think 5 Hour Energy has the best quality comared to other energy drinks, and even less (11%) think it has the best taste.January2021
Convenience
7-Eleven and Dollar General are in the top 10 most visited locations by the working-class.July2021
Convenience
7-Eleven was the #5 venue for males, and it was trending +1% in MoM active shoppers.July2021
Convenience
7-Eleven was the #9 venue for females, and it was trending +1% in MoM active shoppers.July2021
Drinks
29% of soda drinkers say original Mountain Dew is best, 23% say Baja Blast.August2021
Drinks
35% of soda drinkers buy soda as an individual 20 oz bottle, 31% buy 12/12oz packs.August2021
Drinks
42% of the Dr. Pepper purchasers at 7-Eleven drink it at least daily, 28% drink it 2 to 3 times a week.August2021
Drinks
48% of soda drinkers prefer original Dr. Pepper, 17% say Cherry + Cherry Vanilla.August2021
Drinks
77% bought a soda on today’s trip to 7-Eleven.August2021
Drinks
79% of those who purchase Dr. Pepper at 7-Eleven drink it in the afternoon.August2021
Drinks
84% of soda drinkers visiting Taco Bell have tried Mountain Dew Baja Blast.August2021
Drinks
Of soda-drinking consumers leaving 7-Eleven, 60% chose a brand because they were craving it, 44% because it’s the brand they always go with.August2021
Drinks
63% of males who shopped on Black Friday went to Best Buy.August2021
Drinks
Of soda-drinking consumers leaving 7-Eleven, 87% who drank Dr. Pepper most said they do it for taste.August2021
Other
accuweather.com was the #37 website for females, and it was trending +7% in MoM active visitors.July2021
Other
Photoshop Express app usage is ↑432% this month for 18-34 year olds. Fake vaccine cards?June2021
Health
59% of consumers prefer to use Advil to reduce pain.April2020
Grocery
25% who used a cashier also purchased a point-of-sale item.July2020
Grocery
44% self-checkout for convenience— and 41% for speed.July2020
Grocery
46% like online shopping MORE than they do in-store.July2020
Grocery
53% choose self-checkout over cashier-assisted.July2020
Grocery
98% will self-checkout in the future.July2020
Grocery
99% satisfied with self-checkout.July2020
Grocery
23% of consumers chose to shop at Albertsons more often than other nearby grocery stories.February2021
Grocery
Aldi was the #31 venue for females, and it was trending -6% in MoM active shoppers.July2021
Grocery
Aldi was the #41 venue for males, and it was trending -6% in MoM active shoppers.July2021
Health
34% of shoppers use Aleve to reduce pain.April2020
eCommerce
Alibaba had 162% more Gen X U.S. app users last month, while Amazon and Walmart apps saw negligible changes.July2021
Health
26% of consumers who take allergy medicine use Allegra to treat their symptoms.April2020
eCommerce
16% of responders were most likely to buy pet supplies on Amazon Prime, 10% on Walmart Plus, 9% on another app, 33% in a Walmart store, and 33% in another store.September2020
eCommerce
22% of responders were most likely to buy home, garden, and tool products on Amazon Prime, 11% on Walmart Plus, 6% on another app, 37% in a Walmart store, and 24% in another store.September2020
eCommerce
23% of responders were most likely to buy clothing, shoes, and jewelry items on Amazon Prime, 8% on Walmart Plus, 10% on another app, 24% in a Walmart store, and 35% in another store.September2020
eCommerce
29% of responders were most likely to buy beauty and health products on amazon Prime, 10% on Walmart Plus, 5% on another app, 32% in a Walmart store, and 24% in another store.September2020
eCommerce
33% of responders were most likely to buy sports and outdoor items on Amazon Prime, 8% on Walmart Plus, 4% on another app, 23% in the Walmart store, and 32% in another store.September2020
eCommerce
38% of responders were most likely to buy electronics and computers on Amazon Prime, 10% on Walmart Plus, 11% on another app, 18% at the Walmart store, and 23% at another store.September2020
eCommerce
38% of responders were most likely to buy toys, kids, and baby items on Amazon Prime, 10% on Walmart Plus, 4% on another app, 24% in the Walmart store, and 24% in another store.September2020
eCommerce
42% of responders were most likely to buy movies on Amazon Prime, 8% on Walmart Plus, 14% on other apps, 20% in the Walmart store, and 17% in another store.September2020
eCommerce
42% of responders were most likely to buy Music and games on Amazon Prime, 10% on Walmart Plus, 15% on another app, 15% in the Walmart store, and 16% at another store.September2020
eCommerce
6% of responders were most likely to buy food and groceries on Amazon Prime, 14% on Walmart Plus, 3% on another app, 37% in a Walmart store, and 40% in another store.September2020
eCommerce
63% of respondents were most likely to buy books on Amazon Prime, 15% on other apps, 13% in the Walmart store, and 17% at other stores.September2020
eCommerce
Of consumers planning to shop on Black Friday 2020, 82% shopped on Amazon.November2020
eCommerce
16% of Gen Z spends $101 to $500 every month on Amazon.March2021
eCommerce
28% of Gen Z spends $10 to $20 every month on Amazon.March2021
eCommerce
4% of Gen Z spends over $500 every month on Amazon.March2021
eCommerce
43% of Gen Z spends $21 to $100 every month on Amazon.March2021
eCommerce
9% of Gen Z spends under $10 every month on Amazon.March2021
Video
53% of consumers use Prime Video for entertainment.June2020
eCommerce
Alibaba had 162% more Gen X U.S. app users last month, while Amazon and Walmart apps saw negligible changes.July2021
eCommerce
Amazon Prime Music was the #48 app for males, and it was trending -4% in MoM active users.July2021
eCommerce
Amazon Shopping was the #11 app for females, and it was trending +8% in MoM active users.July2021
eCommerce
Amazon Shopping was the #14 app for males, and it was trending +9% in MoM active users.July2021
eCommerce
amazon.com was the #2 website for females, and it was trending +1% in MoM active visitors.July2021
eCommerce
amazon.com was the #3 website for males, and it was trending +1% in MoM active visitors.July2021
eCommerce
73% of millennials are Amazon Prime members.February2020
Grocery
32% of Alexa owners are extremely likely to use her help for Amazon Fresh orders.February2021
Grocery
41% of consumers have already ordered groceries from Amazon at least once.February2021
Grocery
43% of consumers say the Amazon Dash cart sounds great, easy, and helpful.February2021
Grocery
71% of consumers said they’re more likely to use Amazon Fresh online than in-store.February2021
Grocery
82% are at least somewhat comfortable with very limited in-store human interaction.February2021
eCommerce
85% of consumers spend $20+ on Amazon each month.February2021
eCommerce
89% of Amazon users are likely to sign up for—or use, Amazon Prime Rewards to earn 5% back.February2021
Grocery
89% of consumers are at least slightly likely to sign up for or try ordering on Amazon Fresh.February2021
Grocery
95% of consumers are willing to buy from Amazon Fresh with no delivery charge.February2021
eCommerce
84% of men planned to shop on Amazon for Cyber Monday.December2020
Music
Amazon Prime Music was the #46 app for females, and it was trending -1% in MoM active users.July2021
Music
In the time span of one month, Tidal saw 187% more Gen Z active users while Spotify and Amazon stayed nearly flat.July2021
Video
26% of consumers would cancel their Prime Video subscription, if they had to pick one.October2020
Video
50% of streaming users ranked Prime Video first in terms of ease when using the service, while only 11% ranked it last.October2020
Video
56% of streaming consumers stream Prime video.October2020
Video
AMCtheatres.com hosted 115% more website visitors last month than the month prior.July2021
Travel
AA.com (American Airlines) saw 120% more website visits from May to June, 2021.July2021
Other
aol.com was the #39 website for females, and it was trending -24% in MoM active visitors.July2021
Other
Apartmentlist.com website visits are up 100% for Caucasians this month.July2020
Technology
In New York, foot traffic to Apple is up 26%.July2020
Technology
12% of consumers use Safari as their browser of choice at work.February2021
Technology
17% of consumers use Apple at work.February2021
Technology
53% of consumers would choose a MacBook over Surface (21%) or Chrome (20%).February2021
Technology
70% would choose iPhone over the Surface Pro (16%) or Google Pixel (8%).February2021
Restaurant
Foot traffic visitation to Applebees declined by 5% this month compared to last month.August2021
Restaurant
Arby’s was the #47 venue for females, and it was trending -5% in MoM active shoppers.July2021
Restaurant
Arby’s was the #50 venue for males, and it was trending -6% in MoM active shoppers.July2021
Other
archiveofourown.org was the #15 website for females, and it was trending +6% in MoM active visitors.July2021
Travel
ARCO was the #21 venue for females, and it was trending -1% in MoM active shoppers.July2021
Travel
ARCO was the #23 venue for males, and it was trending -9% in MoM active shoppers.July2021
Technology
Of 200 observed mobile users, 11% recently switched just to try something new.September2020
Technology
Of 200 observed mobile users, 17% recently switched to get on a family plan.September2020
Technology
Of 200 observed mobile users, 22% recently switched for better cell service.September2020
Technology
Of 200 observed mobile users, 33% had a bad experience with their last provider.September2020
Technology
Of 200 observed mobile users, only 11% recently switched to get a discount.September2020
Technology
27% of 10+ year AT&T users are open to switching in the next 2 years.November2020
Technology
att.com was the #45 website for females, and it was trending +7% in MoM active visitors.July2021
Technology
att.com was the #47 website for males, and it was trending +15% in MoM active visitors.July2021
Travel
AutoZone was the #44 venue for males, and it was trending 4% in MoM active shoppers.July2021
Snacks
3% say their favorite chocolate candies are 3 Musketeers or Baby Ruth.March2021
Dating
OKCupid‘s active Gen X app users rose 177% and Badoo‘s rose 194% from May to June, 2021.July2021
Restaurant
Baskin Robbins is at 70% more visits from Asian Americans this month.July2020
Specialty
Hispanics hit the Bath and Body Works website 91% more than last month.July2020
Health
10% of consumers use Bayer to reduce pain.April2020
Health
When treating sinus problems or allergies, 52% of consumers use Benadryl.April2020
Specialty
55% of consumers said Best Buy is where they were headed on Black Friday.November2020
Specialty
63% of men showed up to Best Buy on Black Friday.November2020
Specialty
31% of shoppers use Best Buy’s curbside pickup service to buy video games.May2020
Specialty
36% of shoppers use Best Buy’s personalized pickup service because CVS is faster.May2020
Specialty
39% of Best Buy shoppers are using the pickup service to buy computers and tablets.May2020
Specialty
46% of shoppers use Best Buy’s personalized pickup service because CVS is closer to home.May2020
Specialty
49% of shoppers use Best Buy’s personalized pickup service because it is easier to go to CVS.May2020
Specialty
53% of shoppers like Best Buy’s pickup service because it is flexible.May2020
Specialty
68% of shoppers did not know Best Buy’s personalized pickup service was an option.May2020
Specialty
69% of shoppers like Best Buy’s curbside delivery because it is easy, while 66% of shoppers like Best Buy’s curbside delivery because it is fast.May2020
Specialty
69% of shoppers say they would be interested in trying Best Buy’s personalized pickup service.May2020
Specialty
72% of Best Buy shoppers think speed and saving time is important when shopping.May2020
Specialty
73% of CVS customers were likely to use Best Buy’s curbside delivery for their next purchase.May2020
Specialty
78% of shoppers are likely to use Best Buy’s curbside delivery for their next purchase.May2020
Specialty
78% of shoppers said that they have not used Best Buy’s delivery option at CVS.May2020
Specialty
84% of customers were very satisfied with Best Buy curbside pickup.May2020
Specialty
84% of shoppers say online shopping before the pickup was easy.May2020
Specialty
49% of online shoppers also visited the physical Best Buy store.May2020
Specialty
Only 27% of shoppers shop with Best Buy’s curbside pickup to purchase cell phones.May2020
Specialty
55% of gamers visited Best Buy once a month, or more.March2021
Specialty
24% of in-store shoppers at Walmart, Target, Best Buy, and Home Depot saw items on display, and bought at least one.July2020
Specialty
bestbuy.com was the #24 website for males, and it was trending +1% in MoM active visitors.July2021
Specialty
bestbuy.com was the #47 website for females, and it was trending -15% in MoM active visitors.July2021
Specialty
16% of Best Buy shoppers preferred Brick & Mortar prices.August2020
Specialty
19% of Best Buy shoppers purchased an appliance, computer or TV/home theater product.August2020
Specialty
27% of Best Buy shoppers preferred A&W prices.August2020
Specialty
29% of Best Buy consumers prefer App & Web for more product selection.August2020
Specialty
34% of Best Buy consumers prefer to shop in-store because they can get better tech assistance.August2020
Specialty
34% of Best Buy online shoppers were upgrading to a new/better model.August2020
Specialty
34% of Best Buy shoppers preferred to purchase a product from A&W.August2020
Specialty
35% of Best Buy consumers prefer to shop in-store because they can get the product the same day.August2020
Specialty
36% of Best Buy shoppers did buy.August2020
Specialty
37% of Best Buy consumers prefer online shopping because it provides more detailed product information.August2020
Specialty
42% of Best Buy consumers prefer to shop in-store.August2020
Specialty
45% of Best Buy in-store shoppers were upgrading to a new/better model.August2020
Specialty
47% of Best Buy shoppers preferred to purchase a product in-store.August2020
Specialty
49% of cross shoppers also visited the physical Best Buy store.August2020
Specialty
57% of Best Buy consumers prefer shopping online vs. in-store when comparing products.August2020
Specialty
57% of Best Buy in-store shoppers were satisfied with their shop.August2020
Specialty
57% of shoppers enjoyed shopping in Best Buy stores.August2020
Specialty
64% of Best Buy online shoppers were satisfied with their shop.August2020
Specialty
64% of Best Buy shoppers did not buy.August2020
Specialty
64% of shoppers enjoyed shopping on Best Buy’s app.August2020
Specialty
66% of cross shoppers visited the Best Buy website first.August2020
Specialty
68% of consumers also visited Best Buy’s digital site before going in-store.August2020
Specialty
70% of Best Buy shoppers prefer to shop at a physical store.August2020
Specialty
86% of Best Buy online shoppers intended to return.August2020
Specialty
91% of Best Buy in-store shoppers intended to return.August2020
Travel
Best Western saw 49% more middle-class visitors from May to June, 2021.July2021
Grocery
72% of consumers are familiar with the brand Beyond Meat, and 65% are familiar with Impossible Foods.January2021
Dating
U.S. Caucasian consumers spiked 230% for active users of Bigo Live this month.July2020
Restaurant
23% of PetSmart shoppers usually buy Blue Buffalo pet food.July2020
Restaurant
41% of Blue Moon consumers favor it for its taste.March2021
Drinks
43% of LaCroix buyers purchase Bubly.November2020
Restaurant
Foot traffic visitation to Buffalo Wild Wings declined by 1% this month compared to last month.August2021
Restaurant
61% of consumers prefer McDonald’s to Burger King overall.March2021
Restaurant
63% of consumers say McDonald’s is faster than Burger King.March2021
Restaurant
69% of consumers visit Burger King for better burgers than McDonald’s.March2021
Restaurant
71% of consumers like Burger King more than McDonald’s for their variety of meatless options.March2021
Restaurant
77% of consumers prefer McDonald’s fries over Burger King’s fries.March2021
Restaurant
85% of consumers order from both McDonald’s and Burger King’s value menus.March2021
Restaurant
Burger King was the #17 venue for males, and it was trending -6% in MoM active shoppers.July2021
Restaurant
Burger King was the #18 venue for females, and it was trending +1% in MoM active shoppers.July2021
Restaurant
Foot traffic visitation to Burger King declined by 3% this month compared to last month.August2021
Other
ca.gov was the #23 website for females, and it was trending -26% in MoM active visitors.July2021
Other
ca.gov was the #37 website for males, and it was trending -14% in MoM active visitors.July2021
Grocery
53% prefer to purchase Campbell’s for soup.March2021
Finance
capitalone.com was the #31 website for females, and it was trending -1% in MoM active visitors.July2021
Finance
capitalone.com was the #39 website for males, and it was trending +16% in MoM active visitors.July2021
Convenience
Casey’s was the #38 venue for females, and it was trending -6% in MoM active shoppers.July2021
Convenience
Casey’s was the #45 venue for males, and it was trending -5% in MoM active shoppers.July2021
Snacks
20% of Costco shoppers say their favorite brand of crackers is CheezIt.March2021
Travel
Chevron was the #24 venue for males, and it was trending +1% in MoM active shoppers.July2021
Travel
Chevron was the #25 venue for females, and it was trending -2% in MoM active shoppers.July2021
Restaurant
Chick-Fil-A was the #13 venue for females, and it was trending -4% in MoM active shoppers.July2021
Restaurant
Chick-Fil-A was the #18 venue for males, and it was trending -5% in MoM active shoppers.July2021
Restaurant
Target, Home Depot, Chick-Fil-A, and CVS are in the top 10 most visited locations only for the middle-class.July2021
Restaurant
Foot traffic visitation to Chick-fil-A declined by 5% this month compared to last month.August2021
Finance
Chime was the #37 app for females, and it was trending -1% in MoM active users.July2021
Finance
Chime was the #50 app for males, and it was trending -7% in MoM active users.July2021
Restaurant
Chipotle Mexican Grill was the #38 venue for males, and it was trending -7% in MoM active shoppers.July2021
Restaurant
Chipotle Mexican Grill was the #48 venue for females, and it was trending -5% in MoM active shoppers.July2021
Restaurant
Foot traffic visitation to Chipotle Mexican Grill declined by 6% this month compared to last month.August2021
Snacks
31% of consumers said they favor Chips Ahoy! when purchasing cookies.March2021
Restaurant
Chuck E. Cheese is up 47% in walk-ins this month.July2020
Games
chumbacasino.com was the #19 website for females, and it was trending +27% in MoM active visitors.July2021
Games
chumbacasino.com was the #23 website for males, and it was trending +24% in MoM active visitors.July2021
Video
Millennial foot traffic at Cinemark is also up 25% from May to June.July2021
Convenience
Circle K was the #15 venue for males, and it was trending +1% in MoM active shoppers.July2021
Convenience
Circle K was the #17 venue for females, and it was trending -2% in MoM active shoppers.July2021
Health
41% of consumers use Claritin to treat allergies or sinus problems.April2020
Snacks
10% say their favorite brand of crackers is Club.March2021
Other
CNN.com saw 13% less visits while FOX.com saw 11% more.July2021
Other
cnn.com was the #22 website for males, and it was trending -6% in MoM active visitors.July2021
Other
cnn.com was the #43 website for females, and it was trending -5% in MoM active visitors.July2021
Drinks
20% of soda drinkers prefer Diet Coke to Diet Pepsi.February2021
Drinks
29% of consumers think that Pepsi tastes better than Coke.February2021
Drinks
44% of consumers usually see Coke ads on Social medias and 37% on Outdoor ads. 36% of consumers usually see Coke ads in Restaurants, and 19% on the computer. 18% see Coke ads on mobile devices, and 15% hear Coke ads on the radio.February2021
Drinks
50% of consumers think that coke is sweeter, however Pepsi actually is the sweeter one.February2021
Drinks
53% remember seeing Coke ads on TV and 48% on Store ads.February2021
Drinks
71% of consumers say Coke has memorable commercials.February2021
Drinks
71% of consumers think that Coke tastes better than Pepsi.February2021
Drinks
76% see Coke or Pepsi ads on TV.February2021
Drinks
77% of consumers say that Coke gives them a bigger caffeine boost.February2021
Drinks
89% of consumers reach for a Coke or Pepsi at the end of a busy day.February2021
Games
Coin Master was the #43 app for females, and it was trending +8% in MoM active users.July2021
Finance
Coinbase is currently the #1 app for Millennials, with app use up 357% in 30 days).June2021
Finance
Bitcoin Wallet – Coinbase was the #32 app for males, and it was trending -40% in MoM active users.July2021
Finance
Coinbase (the #32 app for guys) has 40% fewer active male users than a month ago.July2021
Travel
Comfort Inn visits are up 78% for Hispanics from one month prior.July2020
Other
74% of millennials owned either a Yeti, HydroFlask, or Contigo reusable water bottle.February2020
Snacks
4% say that their favorite chocolate candy is Cookies ‘n’ Creme.March2021
Other
16% bought Coppertone from seasonal displays at Target during their in-store promo.April2021
Other
18% had a better recall at Walmart than Target with prominent displays on a recent Coppertone ad.April2021
Other
25% bought Coppertone from seasonal displays at Walmart during their in-store promo.April2021
Other
27% bought Coppertone at Walmart non-sunscreen displays during their in-store promo.April2021
Other
45% of Target shopprs remembered the new Coppertone ad at Target.April2021
Other
63% of Walmart shoppers recalled the new Coppertone ad at Walmart.April2021
Grocery
30% of Costco shoppers find items easier than 6 months ago.June2020
Grocery
39% of Costco shoppers are Costco net promoters.June2020
Grocery
41% of shoppers go to Costco when they can’t get it at Trader Joe’s or Whole Foods.June2020
Grocery
47% of Costco shoppers shop weekly.June2020
Grocery
56% of Costco shoppers go to new stores, for missing items.June2020
Grocery
85% of Costco shoppers buy the same amount or more than in COVID.June2020
Grocery
41% go to Costco — when they can’t get it at Trader Joe’s or Whole Foods.June2021
Grocery
In Los Angeles, Trips to most big-box retailers (like Target + Costco) are noticeably down (6%) and (17%), respectively.July2020
Grocery
In Los Angeles, we’re seeing all grocery apps decline. Costco in particular is down 51%, that’s quite a bit compared to Albertson’s, which only dropped 10%.July2020
Grocery
Costco was the #49 venue for males, and it was trending -2% in MoM active shoppers.July2021
Restaurant
Foot traffic visitation to Cracker Barrel declined by 7% this month compared to last month.August2021
Discount Shopping
Craigslist.org is the #10 most-visited site for the working-class, trending up 3% MoM.July2021
Discount Shopping
craigslist.org was the #12 website for males, and it was trending -9% in MoM active visitors.July2021
Discount Shopping
craigslist.org was the #14 website for females, and it was trending -13% in MoM active visitors.July2021
Finance
creditkarma.com was the #46 website for females, and it was trending -6% in MoM active visitors.July2021
Convenience
31% of shoppers use Best Buy’s curbside pickup service to buy video games.May2020
Convenience
36% of shoppers use Best Buy’s personalized pickup service because CVS is faster.May2020
Convenience
39% of Best Buy shoppers are using the pickup service to buy computers and tablets.May2020
Convenience
46% of shoppers use Best Buy’s personalized pickup service because CVS is closer to home.May2020
Convenience
49% of shoppers use Best Buy’s personalized pickup service because it is easier to go to CVS.May2020
Convenience
53% of shoppers like Best Buy’s pickup service because it is flexible.May2020
Convenience
69% of shoppers like Best Buy’s curbside delivery because it is easy, while 66% of shoppers like Best Buy’s curbside delivery because it is fast.May2020
Convenience
69% of shoppers say they would be interested in trying Best Buy’s personalized pickup service.May2020
Convenience
72% of Best Buy shoppers think speed and saving time is important when shopping.May2020
Convenience
73% of CVS customers were likely to use Best Buy’s curbside delivery for their next purchase.May2020
Convenience
78% of shoppers are likely to use Best Buy’s curbside delivery for their next purchase.May2020
Convenience
78% of shoppers said that they have not used Best Buy’s delivery option at CVS.May2020
Convenience
84% of customers were very satisfied with Best Buy curbside pickup.May2020
Convenience
84% of shoppers say online shopping before the pickup was easy.May2020
Convenience
88% of shoppers bought something from CVS while they were waiting to pick up their Best Buy order.May2020
Convenience
Only 27% of shoppers shop with Best Buy’s curbside pickup to purchase cell phones.May2020
Convenience
CVS was the #8 venue for females, and it was trending -4% in MoM active shoppers.July2021
Convenience
CVS was the #8 venue for males, and it was trending -4% in MoM active shoppers.July2021
Convenience
cvs.com was the #35 website for females, and it was trending -20% in MoM active visitors.July2021
Convenience
Target, Home Depot, Chick-Fil-A, and CVS are in the top 10 most visited locations only for the middle-class.July2021
Convenience
21% will shop at either CVS or Walgreens for a quick trip, choosing by proximity.December2020
Convenience
36% will usually choose CVS over Walgreens for a quick trip, regardless of proximity.December2020
Convenience
Of those who shop at CVS and Walgreens, 34% mostly buy beauty, 21% diet & nutrition products, and only 8% baby/child products.December2020
Convenience
Of those who shop at CVS and Walgreens, 53% say CVS has lower prices.December2020
Convenience
Of those who shop at CVS and Walgreens, 53% say CVS wins in customer experience.December2020
Convenience
Of those who shop at CVS and Walgreens, 57% mostly buy personal care, 55% health & medication, and 46% grocery.December2020
Convenience
Of those who shop at CVS and Walgreens, 58% prefer CVS.December2020
Convenience
Of those who shop at CVS and Walgreens, 60% say CVS has a wider variety.December2020
Convenience
Of those who shop at CVS and Walgreens, 64% say CVS has shorter lines.December2020
Convenience
Of those who shop at CVS and Walgreens, 66% say CVS has a better rewards program.December2020
Convenience
Of those who shop at CVS and Walgreens, 71% would download their apps for discount offers.December2020
Convenience
Of those who shop at CVS and Walgreens, 81% say CVS has longer reciepts.December2020
Convenience
Of those who shop at CVS and Walgreens, only 18% would download their apps for curbside pickup or at-home delivery.December2020
Restaurant
Dairy Queen was the #30 venue for females, and it was trending -6% in MoM active shoppers.July2021
Restaurant
Dairy Queen was the #34 venue for males, and it was trending -6% in MoM active shoppers.July2021
Restaurant
Foot traffic visitation to Dairy Queen declined by 5% this month compared to last month.August2021
Grocery
Dasher was the #20 app for males, and it was trending -13% in MoM active users.July2021
Grocery
Dasher was the #21 app for females, and it was trending +21% in MoM active users.July2021
Restaurant
Foot traffic visitation to Del Taco declined by 4% this month compared to last month.August2021
eCommerce
DHgate.com (a Chinese e-commerce marketplace) is up 133% in active Millennial visitors.July2021
Video
26% of consumers don’t have cable/DIRECTV.October2020
Video
26% of consumers don’t like cable/DIRECTV.October2020
Video
26% stream shows/movies because they don’t have cable/DIRECTV.October2020
Video
26% stream shows/movies because they don’t like cable/DIRECTV.October2020
Social Media
Discord was the #11 app for males, and it was trending +9% in MoM active users.July2021
Social Media
Discord was the #14 app for females, and it was trending -3% in MoM active users.July2021
Discount Shopping
7-Eleven and Dollar General are in the top 10 most visited locations only for the working-class.July2021
Discount Shopping
Dollar General is trending down 11% month over month with the working-class from May to June, 2021.July2021
Discount Shopping
Dollar General was the #11 venue for males, and it was trending -6% in MoM active shoppers.July2021
Discount Shopping
Dollar General was the #6 venue for females, and it was trending -4% in MoM active shoppers.July2021
Discount Shopping
Dollar Tree was the #12 venue for females, and it was trending -5% in MoM active shoppers.July2021
Discount Shopping
Dollar Tree was the #25 venue for males, and it was trending -7% in MoM active shoppers.July2021
Restaurant
38% are still using the Dominos app more than before the pandemic.June2021
Restaurant
57% of Domino’s app users say it’s more important to order on the app than in-store or over the phone.June2021
Grocery
DoorDash takes the lead for best 3rd party app with 52% who say it has the fastest delivery, 46% that say it is the easiest app to use, 43% who think it has the best quality, and the most choices.November2020
Grocery
GrubHub follows behind UberEats and DoorDash with only 17% who say it has the fastest delivery, 22% who think it has the easiest app, and 24% who say it has the best quality and most choices.November2020
Grocery
GrubHub follows behind UberEats and DoorDash with only 17% who say it has the fastest delivery, 22% who think it has the easiest app, and 24% who say it has the best quality and most choices.November2020
Grocery
Of 46% who ordering takeout 2 to 3 times a week during Covid lockdowns, Doordash was the favorite app.November2020
Grocery
UberEats came in second to DoorDash with 25% who said it had the fastest delivery, 29% who thought it had the easiest app to use, 26% that say it has the best quality and the most choices.November2020
Grocery
DoorDash was the #48 app for females, and it was trending 2% in MoM active users.July2021
Technology
DuckDuckGo Search was the #49 app for males, and it was trending -3% in MoM active users.July2021
Technology
duckduckgo.com was the #38 website for males, and it was trending +5% in MoM active visitors.July2021
Restaurant
Krispy Kreme saw a 6% drop in traffic, April to May — while Dunkin’ had an 8% gain.June2021
Restaurant
Dunkin’ Donuts was the #10 venue for females, and it was trending -4% in MoM active shoppers.July2021
Restaurant
Dunkin’ Donuts was the #10 venue for males, and it was trending +1% in MoM active shoppers.July2021
Grocery
7% of moms bought Earth’s Best Organic Dairy formula.July2020
Discount Shopping
eBay was the #26 app for males, and it was trending -8% in MoM active users.July2021
Discount Shopping
eBay was the #45 app for females, and it was trending -4% in MoM active users.July2021
Discount Shopping
ebay.com was the #13 website for males, and it was trending +1% in MoM active visitors.July2021
Discount Shopping
ebay.com was the #20 website for females, and it was trending -3% in MoM active visitors.July2021
Discount Shopping
11% of eBay sellers get paid through debit.February2021
Discount Shopping
13% of eBay sellers downloaded the app 1 to 2 years ago.February2021
Discount Shopping
17% of eBay sellers downloaded the app between 7 to 12 months ago.February2021
Discount Shopping
26% of eBay sellers downloaded the app in the last 6 months.February2021
Discount Shopping
35% of consumers use eBay to sell products.February2021
Discount Shopping
41% of consumers first found out about eBay through a friend or family member.February2021
Discount Shopping
41% of eBay sellers sell video games or collectibles.February2021
Discount Shopping
42% of eBay sellers sell clothes.February2021
Discount Shopping
44% of eBay sellers downloaded the app more than 2 years ago.February2021
Discount Shopping
49% of eBay sellers are selling more now in COVID than before.February2021
Discount Shopping
52% of eBay sellers sell electronics.February2021
Discount Shopping
56% of consumers prefer eBay to buy big items.February2021
Discount Shopping
56% of eBay sellers ten to ship, rather than sell locally.February2021
Discount Shopping
62% of eBay sellers say it’s easy to sell on ebay.February2021
Discount Shopping
69% of consumers prefer eBay to buy small items.February2021
Discount Shopping
70% of consumers prefer eBay to sell designer items.February2021
Discount Shopping
71% of eBay sellers don’t meet buyers in person.February2021
Discount Shopping
76% of eBay sellers get paid through PayPal.February2021
Discount Shopping
79% of consumers prefer eBay to buy designer items.February2021
Discount Shopping
83% of consumers use eBay to buy products.February2021
Discount Shopping
85% of consumers prefer eBay for its big audience.February2021
Restaurant
Foot traffic visitation to El Pollo Loco declined by 2% this month compared to last month.August2021
Baby
10% of moms bought Enfamil Nutramigen formula or Gerber Good Start Gentle formula on their recent Target Trip.July2020
Baby
21% of moms bought Enfamil Gentlease formula on their recent Target Trip.July2020
Baby
22% of moms bought Enfamil Premium formula on their recent Target Trip.July2020
Baby
6% of moms bought Enfamil AR formula on their recent Target Trip.July2020
Travel
In Los Angeles, Enterprise Rent-a-Car visitation is up 35%.July2020
Video
The ESPN website got 168% more visits from Asian Americans than it did last month.July2020
Video
espn.com was the #16 website for males, and it was trending +11% in MoM active visitors.July2021
Discount Shopping
etsy.com was the #17 website for females, and it was trending -6% in MoM active visitors.July2021
Discount Shopping
etsy.com was the #45 website for males, and it was trending -3% in MoM active visitors.July2021
Travel
Exxon was the #30 venue for males, and it was trending -2% in MoM active shoppers.July2021
Travel
Exxon was the #37 venue for females, and it was trending -5% in MoM active shoppers.July2021
Social Media
52% of gamers researched on Twitter, followed by Snapchat at 42%, Facebook at 35%, and Instagram at 31%.June2020
Social Media
Facebook Messenger was the #2 app for females, and it was trending +1% in MoM active users.July2021
Social Media
Facebook Messenger was the #2 app for males, and it was trending +3% in MoM active users.July2021
Social Media
Facebook was the #1 app for females, and it was trending -4% in MoM active users.July2021
Social Media
Facebook was the #1 app for males, and it was trending +1% in MoM active users.July2021
Social Media
facebook.com was the #1 website for females, and it was trending -5% in MoM active visitors.July2021
Social Media
facebook.com was the #1 website for males, and it was trending -8% in MoM active visitors.July2021
Discount Shopping
Family Dollar was the #29 venue for females, and it was trending -6% in MoM active shoppers.July2021
Discount Shopping
Family Dollar was the #36 venue for males, and it was trending -12% in MoM active shoppers.July2021
Games
fandom.com was the #15 website for males, and it was trending +3% in MoM active visitors.July2021
Games
fandom.com was the #33 website for females, and it was trending -9% in MoM active visitors.July2021
Games
21% of consumers say Farmville is their favorite app.June2020
Games
26% of consumers found out about the game Farmville through family/friends, 37% through the app store, 18% through ads, and 3% don’t play it.June2020
Games
36% of consumers play Farmville.June2020
Other
fedex.com was the #32 website for males, and it was trending +26% in MoM active visitors.July2021
Other
fedex.com was the #36 website for females, and it was trending -4% in MoM active visitors.July2021
Specialty
Finish Line‘s Gen X foot traffic is up 42% compared to the prior month.July2021
Technology
Firefox was the #33 app for females, and it was trending +2% in MoM active users.July2021
Technology
Firefox was the #35 app for males, and it was trending -5% in MoM active users.July2021
Restaurant
Foot traffic visitation to Firehouse Subs declined by 13% this month compared to last month.August2021
Restaurant
Foot traffic visitation to Five Guys declined by 9% this month compared to last month.August2021
Baby
15% of consumers use Flonase to treat allergies or sinus problems.April2020
Grocery
Food Lion was the #36 venue for females, and it was trending -2% in MoM active shoppers.July2021
Grocery
Food Lion was the #43 venue for males, and it was trending -3% in MoM active shoppers.July2021
Other
CNN.com saw 13% less visits while FOX.com saw 11% more.July2021
Other
foxnews.com was the #27 website for males, and it was trending +11% in MoM active visitors.July2021
Games
30% of gamers bought stock at GameStop this year.March2021
Specialty
gap.com was the #44 website for females, and it was trending -1% in MoM active visitors.July2021
Baby
10% of moms bought Enfamil Nutramigen formula or Gerber Good Start Gentle formula on their recent Target Trip.July2020
Baby
42% of consumers got a good deal on Gerber snacks on their recent Target Trip.July2020
Baby
52% of Target moms trust Gerber.July2020
Baby
63% of moms buy Gerber baby food- 53% buy it because of trust.July2020
Baby
9% of moms bought Gerber Good Start Soothe formula on their recent Target Trip.July2020
Baby
The top baby snack brand at 54% is Gerber Puffs Cereal Snacks.July2020
Health
40% of consumers use Glade to clean their home.April2020
Work
Online visits to glassdoor.com are up 183% for African Americans compared to one month ago.July2020
Restaurant
Foot traffic visitation to Golden Corral increased by 10% this month compared to last month.August2021
Snacks
15% say their favorite brand of crackers is Goldfish.March2021
Other
goodreads.com was the #42 website for females, and it was trending -16% in MoM active visitors.July2021
Technology
Gmail was the #4 app for females, and it was trending -3% in MoM active users.July2021
Technology
Gmail was the #6 app for males, and it was trending +3% in MoM active users.July2021
Technology
Google Calendar was the #34 app for females, and it was trending +2% in MoM active users.July2021
Technology
Google Duo was the #35 app for females, and it was trending +4% in MoM active users.July2021
Technology
Google Messenger was the #8 app for females, and it was trending -4% in MoM active users.July2021
Technology
Google Messenger was the #8 app for males, and it was trending +4% in MoM active users.July2021
Technology
Google Voice was the #43 app for males, and it was trending +7% in MoM active users.July2021
Technology
Google Voice was the #50 app for females, and it was trending +3% in MoM active users.July2021
Technology
Google was the #3 app for females, and it was trending -4% in MoM active users.July2021
Technology
Google was the #3 app for males, and it was trending +1% in MoM active users.July2021
Technology
Hangouts was the #37 app for males, and it was trending +16% in MoM active users.July2021
Technology
Hangouts was the #40 app for females, and it was trending +4% in MoM active users.July2021
Technology
13% of consumers use Chrome at work.February2021
Technology
26% of consumers now use Google Docs rather than Microsoft Office.February2021
Technology
34% of consumers use Google Meet.February2021
Technology
42% of consumers now use Gmail for work email.February2021
Technology
59% of consumers now prefer Chrome as their browser of choice at work.February2021
Dating
Grindr was the #24 app for males, and it was trending 4% in MoM active users.July2021
Restaurant
GrubHub follows behind UberEats and DoorDash with only 17% who say it has the fastest delivery, 22% who think it has the easiest app, and 24% who say it has the best quality and most choices.November2020
Restaurant
GrubHub follows behind UberEats and DoorDash with only 17% who say it has the fastest delivery, 22% who think it has the easiest app, and 24% who say it has the best quality and most choices.November2020
Grocery
H-E-B was the #39 venue for males, and it was trending -5% in MoM active shoppers.July2021
Grocery
H-E-B was the #45 venue for females, and it was trending +2% in MoM active shoppers.July2021
Grocery
16% of H-E-B shoppers prefer that store over other grocery stores because it has a better variety.February2021
Grocery
20% of H-E-B shoppers prefer that store over other grocery stores because it has a better selection.February2021
Grocery
4% of H-E-B shoppers prefer that store over other grocery stores because it has better service.February2021
Grocery
49% of H-E-B shoppers prefer that store over other grocery stores because it has better prices.February2021
Grocery
50% of consumers chose to shop at H-E-B more often than other nearby grocery stories.February2021
Specialty
In Los Angeles, foot traffic to H&M is up 39% this month.July2020
Restaurant
Foot traffic visitation to Hardees declined by 10% this month compared to last month.August2021
Health
App usage by African Americans is up a whopping 173% for the Healow.July2020
Health
healthline.com was the #38 website for females, and it was trending -4% in MoM active visitors.July2021
Drinks
31% of consumers chose Heineken for its quality.March2021
Snacks
10% say that their favorite chocolate candy is Hershey’s.March2021
Travel
Hertz car rental locations saw 74% more Gen Z from May to June.July2021
Travel
Hilton saw 52% more middle-class visits from May 2021 to June 2021.July2021
Dating
60% of new users chose Hinge because they didn’t like Tinder.October2020
Dating
Hinge steals 60% market share from Tinder as people try to date in a pandemic.October2020
Specialty
In Los Angeles, foot traffic to Hobby Lobby is up 31% this month.July2020
Specialty
14% of in-store shoppers at Walmart, Target, Best Buy, and Home Depot did not see any items on display.July2020
Specialty
14% of in-store shoppers at Walmart, Target, Best Buy, and Home Depot did not see any items on display.July2020
Specialty
14% of in-store shoppers at Walmart, Target, Best Buy, and Home Depot did not see any items on display.July2020
Specialty
14% of in-store shoppers at Walmart, Target, Best Buy, and Home Depot did not see any items on display.July2020
Specialty
Target, Home Depot, Chick-Fil-A, and CVS are in the top 10 most visited locations only for the middle-class.July2021
Snacks
5% say their favorite brand of crackers is Honey Maid Graham Crackers.March2021
Travel
The Hotels.com app saw 154% more active users from May to June, 2021.July2021
Video
13% of streaming consumers have Hulu.October2020
Video
Hulu was the #41 app for females, and it was trending -12% in MoM active users.July2021
Other
74% of millennials owned either a Yeti, HydroFlask, or Contigo reusable water bottle.February2020
Other
id.me was the #49 website for females, and it was trending +39% in MoM active visitors.July2021
Games
Ifunny was the #42 app for females, and it was trending -6% in MoM active users.July2021
Games
Ifunny was the #47 app for males, and it was trending -20% in MoM active users.July2021
Video
imdb.com was the #33 website for males, and it was trending +7% in MoM active visitors.July2021
Video
imdb.com was the #48 website for females, and it was trending -13% in MoM active visitors.July2021
Grocery
11% of consumers are not familiar with Beyond Meat or Impossible Foods.January2021
Grocery
11% of consumers are not familiar with Beyond Meat or Impossible Foods.January2021
Grocery
72% of consumers are familiar with the brand Beyond Meat, and 65% are familiar with Impossible Foods.January2021
Restaurant
Foot traffic visitation to In-N-Out Burger declined by 3% this month compared to last month.August2021
Work
indeed.com was the #12 website for females, and it was trending -1% in MoM active visitors.July2021
Work
indeed.com was the #19 website for males, and it was trending -2% in MoM active visitors.July2021
Grocery
Instacart was the #45 app for males, and it was trending +2% in MoM active users.July2021
Grocery
Instacart was the #47 app for females, and it was trending -2% in MoM active users.July2021
Social Media
11% of consumers have more choices on TikTok than Instagram Reels.September2020
Social Media
15% of consumers get more time for their videos on TikTok rather than Instagram Reels.September2020
Social Media
18% of consumers like TikTok’s filters and emojis more than Instagram Reels’.September2020
Social Media
35% of users will buy from an ad on Instagram.September2020
Social Media
36% of consumers say they are more likely to buy from an ad on Instagram.September2020
Social Media
42% of users are not likely to use Instagram for its Reels function.September2020
Social Media
44% of consumers say TikTok is easier to use than Instagram Reels.September2020
Social Media
54% of Instagram users say the main reason they are so active on the app is to engage with friends.September2020
Social Media
57% of consumers say Instagram is the best place to check in with their favorite brands.September2020
Social Media
61% of Instagram users spend 30 or more minutes on the app.September2020
Social Media
80% of consumers use Instagram.September2020
Social Media
80% of Instagram users are on the app every single day.September2020
Social Media
82% of users prefer TikTok to Instagram Reels.September2020
Social Media
9% of Instagram users spend more than 2 hours on the app.September2020
Social Media
52% of gamers researched on Twitter, followed by Snapchat at 42%, Facebook at 35%, and Instagram at 31%.June2020
Social Media
Instagram was the #5 app for females, and it was trending -8% in MoM active users.July2021
Social Media
Instagram was the #5 app for males, and it was trending -3% in MoM active users.July2021
Social Media
instagram.com was the #10 website for males, and it was trending +15% in MoM active visitors.July2021
Social Media
instagram.com was the #18 website for females, and it was trending -10% in MoM active visitors.July2021
Other
IRS.gov is the #7 most-visited website for the working class in June, 2021, with 14% less users than in May.July2021
Other
irs.gov was the #20 website for males, and it was trending -16% in MoM active visitors.July2021
Other
irs.gov was the #9 website for females, and it was trending -19% in MoM active visitors.July2021
Restaurant
Jack in the Box was the #48 venue for males, and it was trending -5% in MoM active shoppers.July2021
Restaurant
Jack in the Box was the #49 venue for females, and it was trending -5% in MoM active shoppers.July2021
Restaurant
Foot traffic visitation to Jack in the Box declined by 4% this month compared to last month.August2021
Restaurant
Foot traffic visitation to Jamba Juice increased by 10% this month compared to last month.August2021
Specialty
In Los Angeles, foot traffic to JC Penny is up 30% this month.July2020
Restaurant
Foot traffic visitation to Jimmy Johns declined by 6% this month compared to last month.August2021
Restaurant
Foot traffic visitation to KFC declined by 4% this month compared to last month.August2021
Dating
Kik was the #31 app for males, and it was trending -24% in MoM active users.July2021
Snacks
8% say that they like KitKat’s the best out of chocolate candies.March2021
Restaurant
Krispy Kreme saw a 6% drop in traffic, April to May — while Dunkin’ had an 8% gain.June2021
Restaurant
Foot traffic visitation to Krispy Kreme Doughnuts declined by 8% this month compared to last month.August2021
Grocery
Kroger was the #11 venue for females, and it was trending -5% in MoM active shoppers.July2021
Grocery
Kroger was the #13 venue for males, and it was trending -6% in MoM active shoppers.July2021
Health
In Los Angeles, LA Fitness visitation is up 47%.July2020
Travel
La Quinta Inns saw 54% more middle-class visits from May 2021 to June 2021.July2021
Restaurant
38% of LaCroix buyers purchase Perrier.November2020
Restaurant
43% of LaCroix buyers purchase Bubly.November2020
Restaurant
44% of LaCroix buyers purchase Pellegrino.November2020
Restaurant
45% say LaCroix is unique compared to other sparkling water brands.November2020
Restaurant
55% say LaCroix offers better flavors compared to other brands.November2020
Games
Lego.com saw an 87% increase in active Millennials from May to June, 2021.July2021
Restaurant
Little Caesars saw 72% app growth from May to June for Gen Z, while none of their competitors saw above 30%.July2021
Restaurant
Foot traffic visitation to Little Caesars increased by 1% this month compared to last month.August2021
Restaurant
Foot traffic visitation to Longhorn Steakhouse declined by 10% this month compared to last month.August2021
Specialty
Lowe’s was the #16 venue for males, and it was trending -8% in MoM active shoppers.July2021
Specialty
Lowe’s was the #27 venue for females, and it was trending -18% in MoM active shoppers.July2021
Specialty
lowes.com was the #35 website for males, and it was trending -5% in MoM active visitors.July2021
Specialty
lowes.com was the #41 website for females, and it was trending -18% in MoM active visitors.July2021
Travel
Of consumers who use Uber and Lyft, 56% say Uber is cheaper.December2020
Travel
Of consumers who use Uber and Lyft, 64% say Uber has better driver quality.December2020
Travel
Of consumers who use Uber and Lyft, 64% say Uber is safer.December2020
Travel
Of consumers who use Uber and Lyft, 72% say Uber has better ride availability.December2020
Travel
Of consumers who use Uber and Lyft, 75% say Uber has better ride findability.December2020
Snacks
6% prefer M&Ms out of all the chocolate candies.March2021
Video
mlb.com was the #30 website for males, and it was trending +46% in MoM active visitors.July2021
Other
marlboro.com was the #28 website for females, and it was trending +16% in MoM active visitors.July2021
Restaurant
61% of consumers prefer McDonald’s to Burger King overall.March2021
Restaurant
63% of consumers say McDonald’s is faster than Burger King.March2021
Restaurant
69% of consumers visit Burger King for better burgers than McDonald’s.March2021
Restaurant
71% of consumers like Burger King more than McDonald’s for their variety of meatless options.March2021
Restaurant
77% of consumers prefer McDonald’s fries over Burger King’s fries.March2021
Restaurant
85% of consumers order from both McDonald’s and Burger King’s value menus.March2021
Restaurant
McDonald’s was the #1 venue for females, and it was trending -7% in MoM active shoppers.July2021
Restaurant
McDonald’s was the #1 venue for males, and it was trending -7% in MoM active shoppers.July2021
Technology
metropcs.mobi was the #29 website for males, and it was trending -1% in MoM active visitors.July2021
Technology
live.com was the #13 website for females, and it was trending -8% in MoM active visitors.July2021
Technology
live.com was the #18 website for males, and it was trending +7% in MoM active visitors.July2021
Technology
Microsoft Outlook was the #17 app for males, and it was trending -2% in MoM active users.July2021
Technology
Microsoft Outlook was the #18 app for females, and it was trending -5% in MoM active users.July2021
Technology
microsoft.com was the #25 website for females, and it was trending +25% in MoM active visitors.July2021
Technology
microsoft.com was the #9 website for males, and it was trending +11% in MoM active visitors.July2021
Technology
office.com was the #22 website for females, and it was trending -14% in MoM active visitors.July2021
Technology
23% of consumers use Internet Explorer as their browser of choice at work.February2021
Technology
26% of consumers now use Google Docs rather than Microsoft Office.February2021
Technology
40% of consumers use Microsoft Teams at work to collaborate.February2021
Technology
53% of consumers use Windows at home.February2021
Technology
54% of consumers use Outlook for work email.February2021
Technology
61% of consumers say they run windows because they have always had a Windows operating system.February2021
Technology
63% of consumers prefer a Surface Pro, again, because they have heard good things about it.February2021
Technology
69% of consumers prefer a Surface and said it was because they heard a lot of good things about the brand.February2021
Technology
70% of consumers use Windows at work.February2021
Drinks
36% liked Miller Lite because of its price.March2021
Games
There are 248% more active Asian American Minecraft app gamers in July than in June.July2020
Games
Mistplay was the #30 app for females, and it was trending +5% in MoM active users.July2021
Travel
Mobil was the #47 venue for males, and it was trending +3% in MoM active shoppers.July2021
Drinks
41% of consumers think that Red Bull has the most energy, with Monster and 5 Hour Energy tied in second at 30% each.January2021
Drinks
46% of consumers think that Red Bull has the best taste, with Monster close in second at 44%.January2021
Drinks
49% of consumers think Monster has the best Price, with Red Bull in second at 29%.January2021
Drinks
51% of consumers think Red Bull has the best quality, with Monster coming in second at 35%.January2021
Travel
Visits to Motel 6 are up 27% for Gen Z.July2021
Health
37% of consumers use Motrin to reduce painApril2020
Technology
13% check websites and apps for a different retailer than the original store they just finished shopping in.September2020
Technology
13% of shoppers search online again, after leaving a store.September2020
eCommerce
22% of responders were most likely to buy home, garden, and tool products on Amazon Prime, 11% on Walmart Plus, 6% on another app, 37% in a Walmart store, and 24% in another store.September2020
eCommerce
23% of responders were most likely to buy clothing, shoes, and jewelry items on Amazon Prime, 8% on Walmart Plus, 10% on another app, 24% in a Walmart store, and 35% in another store.September2020
Social Media
45% of consumers say they spend more money with brands who are on social media.September2020
Technology
64% of shoppers do online research within 2 weeks of visiting the store.September2020
Technology
67% of one tech brand shoppers search online first vs. 49% for a rival tech brand.September2020
Technology
81% of online researchers look at multiple retailers.September2020
Technology
9% are searching online, while still physically inside the store.September2020
Technology
11% of panelists switched carriers because their family/friends use that carrier.October2020
Technology
12% of panelists switched carriers to be on a family plan.October2020
Technology
13% of panelists switched mobile providers because the carrier has the best service in their area.October2020
Dating
14% had been using the same dating app for more than 3 years.October2020
Technology
16% of panelists switched mobile providers because they had a bad experience with their previous carrier.October2020
Technology
17% of panelists switched mobile providers because the carrier has the best pricing for service.October2020
Dating
19% of dating app users switched apps for more detailed dating profiles.October2020
Dating
23% switched dating apps for a cleaner app experience.October2020
Dating
24% had crossed that threshold with a dating app.October2020
Dating
24% of eligible bachelors—and bachelorettes—were downloading dating apps.October2020
Technology
3% of panelists switched providers because the carrier had the best deals on smartphones or because they carried an exclusive smartphone brand/model.October2020
Video
30% of streaming consumers say they don’t stream all the shows that they watch online.October2020
Dating
32% of dating app consumers wanted more fish in the sea.October2020
Technology
4% of panelists switched providers because the carrier has the best customer service.October2020
Video
40% of consumers can’t stand commercials.October2020
Video
40% stream shows/movies because they can’t stand commercials.October2020
Dating
43% of dating app users had been on 1-3 dates.October2020
Video
49% of consumers say mystery is their favorite content to watch.October2020
Technology
5% of panelists switched because the new carrier offered better 5G options.October2020
Dating
5% of users switched dating apps for a special pricing offer.October2020
Dating
50% of dating app users had been on an app for 1 year or less.October2020
Dating
50% of users found dating apps from word of mouth.October2020
Video
51% of consumers say sci-fi is their favorite TV content.October2020
Big Box
52% of Black Friday and Cyber Monday shoppers won’t have a list of exactly what they want to buy.October2020
Big Box
55% of consumers said they’d find out about sales through social media.October2020
Video
57% of consumers say drama is their favorite content to watch.October2020
Video
58% of consumers want more streaming choices.October2020
Video
58% stream shows/movies because they wanted more choices.October2020
Dating
6% of dating app users had been on 10+ dates.October2020
Dating
6% of users switched dating apps for a lower standard price.October2020
Video
60% of consumers don’t seem to mind watching commercials.October2020
Video
67% of consumers say action/thriller is their favorite TV content.October2020
Video
68% of consumers love to stream their movies and TV.October2020
Video
68% of streaming service users want to be able to watch from anywhere.October2020
Video
68% stream shows/movies online because they like being able to watch anywhere.October2020
Video
​​70% of streaming consumers say they stream all the shows that they watch.October2020
Dating
71% were willing to date outside of the app.October2020
Video
73% of consumers say comedy is their favorite content to watch.October2020
Dating
79% switch dating apps for a better experience.October2020
Dating
79% switched apps for better dating selection.October2020
Dating
79% switched for a better dating selection experience.October2020
Technology
8% of panelists switched providers because they wanted to try something new or because they qualified for a promotion/discount when switching carriers.October2020
Big Box
90% of researchers aren’t taking sufficient steps to ensure online panel equality.October2020
Big Box
Buyers are willing to spend 86% more for an excellent customer experience.October2020
Dating
Only 11% of users switched dating apps for better pricing.October2020
Dating
The pandemic was keeping 32% of app users from in-person dates.October2020
Big Box
19% of consumers liked the in-store experience, and wanted to relive it.November2020
Big Box
30% of consumers wanted the ease and convenience of eCommerce.November2020
Big Box
37% of consumers said they felt safer shopping online.November2020
Big Box
39% of consumers went in-store to touch items before buying on Black Friday.November2020
Restaurant
46% of consumers ordered takeout 2-3 times a week during November 2020.November2020
Big Box
46% of consumers wanted to shop only online.November2020
Societal
49% of consumers planned to be with immediate and extended family.November2020
Big Box
50% of women shopped online to feel more safe on Black Friday.November2020
Big Box
60% of <$50k earners planned to go in-person on Black Friday.November2020
Big Box
60% of consumers planned to participate in Black Friday.November2020
Societal
63% of parents broke out the booze for Trick or Treating.November2020
Societal
64% planned to spend less money during Thanksgiving.November2020
Restaurant
68% of consumers ordered takeout using 3rd party apps during November 2020.November2020
Big Box
70% of consumers planned to participate in Cyber Monday.November2020
Technology
73% of 10+ year veteran mobile carrier users are locked in with contracts, incentives, and service quality.November2020
Work
79% say they’re more productive working from home.November2020
Work
81% of companies open to long-term remote work.November2020
Restaurant
85% of consumers were eating out more during November 2020.November2020
Societal
86% of consumers planned to be indoors with their loved ones on Thanksgiving.November2020
Big Box
90% of consumers planned to buy their merch online during Black Friday.November2020
Big Box
91% of consumers planned to impulse shop on Black Friday.November2020
Big Box
92% of adults 35+ shopped online and in-app on Black Friday.November2020
Big Box
94% of $50k+ earners shopped online on Black Friday.November2020
Societal
94% of kids wore masks for halloween.November2020
Big Box
During Black Friday/ Cyber Monday, 46% of consumers wanted an omnichannel experience.November2020
Big Box
On Black Friday, 28% of consumers wanted to touch their items.November2020
Big Box
On Black Friday, 43% of consumers planned to buy on apps.November2020
Big Box
On Black Friday, 93% of consumers still wanted to shop - online.November2020
Grocery
Before Covid, 60% of the population shopped for groceries exclusively in-store.May2020
Big Box
Only 3% of shoppers shopped mostly online before Covid.May2020
Advertising
58% enjoy spending time outside of their homes.May2021
Advertising
58% say out-of-home ads are most trustworthy.May2021
Advertising
88% like ads on out-of-home screens.May2021
Societal
74% started working remotely.March2020
Societal
92% limited time with friends and family.March2020
Grocery
20% prepare some of their meals at home during the week.March2021
Games
22% said they liked to have fun while playing a game, while another 18% said they wanted to relax.March2021
Grocery
26% feel like a kid again when they buy crackers.March2021
Grocery
26% say their favorite crackers are always available.March2021
Grocery
28% of consumers say this product is always available, and is the main reason they buy cookies.March2021
Societal
28% of Gen Z is likely to buy a brand based on a social media influencer.March2021
Restaurant
30% of consumers think that no GMOs make food healthier.March2021
Grocery
30% say soup is always available.March2021
Grocery
31% of consumers feel like a kid again when they buy cookies.March2021
Grocery
31% of consumers have been cooking at home the same amount, since 2021 has started.March2021
Games
32% turned to video games for help when they felt down, or depressed.March2021
Societal
36% of Gen Z already had a smartphone at age 12, and started buying stuff on it within 2 years on average.March2021
Restaurant
37% of consumers believe low fat amounts make food healthier.March2021
Restaurant
38% of consumers think that food is healthier if it has high protein.March2021
Grocery
39% say their favorite soup brand offers a good price.March2021
Snacks
39% were more likely to buy candy on impulse then, than before lockdowns.March2021
Grocery
41% of consumers like the quality of their favorite crackers.March2021
Snacks
41% were buying more chocolate because it increased serotonin levels.March2021
Restaurant
44% of consumers think that food is healthier if it has low calories.March2021
Dating
44% of couples say they have actually improved their relationship due to COVID.March2021
Grocery
44% said they love to eat bacon for breakfast.March2021
Grocery
45% of consumers buy their favorite brand of cookies for the quality.March2021
Societal
46% of consumers said they would try new brands or flavors of beer this year, if it comes with a recommendation.March2021
Grocery
47% like the quality of their favorite soup.March2021
Restaurant
47% of consumers believe that having low salt makes food healthier.March2021
Societal
48% say that having kids at home during COVID has made it harder on their relationship.March2021
Societal
49% of Gen Z return online purchases to physical stores with 70% sticking around to shop.March2021
Grocery
52% said their go to breakfast is fresh fruit.March2021
Restaurant
53% of consumers think that food is healthier if is has a low sugar amountMarch2021
Societal
53% of Millennials will pay up to 10% more for sustainable products.March2021
Societal
53% of our panel has been bored in the last 3 monthsMarch2021
Grocery
55% of shoppers are more likely to buy candy, the closer it is to the beltway.March2021
Games
55% said they gamed more than their kids did.March2021
Grocery
56% said they favor toast for breakfast.March2021
Grocery
56% say taste is why they buy their favorite brand of soup.March2021
Societal
58% of our panel has been stressed or worried in the last 3 monthsMarch2021
Games
58% would rather play games with others, than play alone.March2021
Societal
59% of consumers said they would be celebrating St. Patrick’s Day away from home this year.March2021
Games
59% said that their gaming time would go down, as states began reopening.March2021
Societal
6% of consumers said no, they don’t usually eat breakfast.March2021
Grocery
60% of consumers have been cooking at home more often, since 2021 has started.March2021
Games
65% of gamers tended to buy both a physical and digital copy of a game.March2021
Grocery
65% said that they prefer to eat cereal for breakfast.March2021
Restaurant
66% of consumers believe that food is healthier if it is less processed.March2021
Grocery
66% of consumers say taste is why they buy their favorite brand of crackers.March2021
Grocery
67% said their go to breakfast includes eggs.March2021
Games
68% of gamers bought games/gaming equipment In-store and online.March2021
Grocery
69% of consumers say taste is why they buy their favorite brand of cookies.March2021
Games
70% had more time to spend gaming.March2021
Snacks
76% of consumers buy chocolate because they crave it, and impulse buy it.March2021
Societal
77% of Gen Z is highly likely to follow a recommendation from a friend or family member.March2021
Snacks
82% of consumers buy candy for themselves.March2021
Games
82% of gamers chose to play with people they’ve met in person.March2021
Societal
85% of Gen Z will pay up to 30% more for sustainable products.March2021
Societal
85% of people said they would be drinking on St. Patrick’s Day this year.March2021
Grocery
85% of shoppers saw candy as they were checking out during their grocery trip.March2021
Grocery
87% of people who shop for beer say taste is what drove them to buy it.March2021
Games
87% spent more time on video games.March2021
Grocery
9% of consumers have been cooking at home less since 2021 has started.March2021
Snacks
92% of consumers say they buy chocolate based on taste.March2021
Societal
94% of consumers said that they do eat breakfast on a daily basis.March2021
Societal
Contrary to popular belief, 36% of Gen Z shops in-store as much as they do online.March2021
Dating
During COVID, 28% of singles haven’t hugged anyone in more than 6 months.March2021
Dating
During COVID, 54% of singles haven’t kissed anyone romantically.March2021
Snacks
For 58%, a simple sale sign is all it takes to buy chocolate.March2021
Grocery
In general, 11% prepare all their meals at home during the week.March2021
Grocery
In general, 5% prepare little to no meals at home during the week.March2021
Grocery
In general, 56% prepare most of their meals at home during the week.March2021
Dating
In the last 90 days, 38% of couples that broke up said it was caused by COVID.March2021
Dating
Only 28% of singles are dating in COVID.March2021
Grocery
Since 2021 has started, 41% of consumers are buying in bulk more often.March2021
Grocery
Since 2021 started, 11% of consumers have been buying less in bulk.March2021
Grocery
Since 2021 started, 48% feel that they are buying the same amount in bulk.March2021
Societal
When Gen Z returns an item in store, 63% end up spending more on products in-store that same day that the returned their item.March2021
Games
13% of consumers are using gaming apps less than in the pandemic.June2020
Games
14% of users play mobile game apps 2-3 times a week.June2020
Societal
17% of new app users made decisions based on the vendor offering a “contactless delivery option” vs. 11% of existing app users.June2020
Societal
18% of new, observed app users made purchase decisions based on seeing or hearing COVID-19 safety brand messaging vs. 9% of existing app users.June2020
Games
2% of users play mobile game apps 2-3 times a month.June2020
Societal
26% are buying lots of water and cleaners.June2020
Advertising
30% of consumers want to see ads on their desktop vs. other ad channels.June2020
Societal
30% of consumers were ordering from local restaurants.June2020
Games
31% of users play mobile game apps everyday.June2020
Advertising
32% of consumers want to see ads on indoor services vs. other ad channels.June2020
Societal
32% of observed in-store shoppers were currently making the decision to switch stores to find missing items on their lists.June2020
Games
34% of consumers use gaming apps to socialize.June2020
Societal
35% of consumers were spending more than normal on household supplies and groceries.June2020
Games
36% of consumers are using gaming apps the same amount as during the pandemic.June2020
Societal
36% of shoppers left stores without buying certain items.June2020
Societal
43% of consumers hesitated to return to normal.June2020
Societal
44% still hesitant to resume normal activities.June2020
Advertising
46% of consumers want to see ads on outdoor services vs. other ad channels.June2020
Advertising
49% of consumers want to see ads on Mobile devices vs. other ad channels.June2020
Games
51% of consumers are using gaming apps more than in the pandemic.June2020
Societal
51% of consumers feared packages may have the virus.June2020
Games
51% of users play mobile game apps 2-3 times a day.June2020
Games
58% of consumers use gaming apps to stress relief.June2020
Advertising
59% of consumers want to hear ads on the Radio vs. other ad channels.June2020
Societal
63% of shoppers couldn’t find what they needed while shopping for grocery delivery, 17% gave up, 38% went into a store, 15% switched apps, and 30% decided to wait until the items they needed were available on the same app.June2020
Advertising
67% of consumers want to see ads on Social Media vs. other ad channels.June2020
Music
68% of consumers also plan to be listening to music in the near future.June2020
Games
71% of consumers plan to keep playing app games in the near future.June2020
Societal
72% of in-store shoppers were going beyond preferred brands in light of COVID-19.June2020
Games
74% of consumers use gaming apps to pass time.June2020
Societal
74% of observed app users were ditching brand loyalty, 48% said they are open to new brands, 26% said they’d take whatever is in stock, and only 7% said they’re buying preferred brands.June2020
Advertising
75% of consumers want to see ads on TV vs. other ad channels.June2020
Societal
79% of app users planned to use apps the same or more once COVID-19 passed.June2020
Video
80% of consumers watched TV during the pandemic.June2020
Games
81% of consumers played app games during the pandemic.June2020
Societal
92% of consumers cited difficulty finding toilet paper.June2020
Travel
Geo-validated driving increased 47% more in 5 weeks.June2020
Other
There was a 17% rise in our mobile survey app downloads this month.June2020
Pets
20% of consumers said their pet was not satisfied with their return to work.July2020
Societal
20% of consumers were hesitant to resume most normal routines.July2020
Baby
22% have a child less than a year old, 12% have a child 1 year old, 56% have a child 2-4 years old, and 21% have either a 5 year old or a 6 year old.July2020
Pets
28% of consumers said their pet was very satisfied with their return to work.July2020
Societal
28% of consumers were hesitant to resume any normal routines.July2020
Pets
30% of consumers never dress up their pet, while 35% dress up their pet quite frequently.July2020
Pets
30% of consumers say their pet’s favorite toy is a squeaky toy, 19% say its a ball, 17% say it’s a chew toy, and 14% say it’s a plush toy.July2020
Baby
35% of family and friends give their input on formula, and 24% re-buy a brand that worked on her older child.July2020
Baby
41% of new moms buy toys, 25% buy diapers, and 23% buy clothes online.July2020
Societal
44% of consumers were hesitant to resume some normal routines.July2020
Pets
52% of consumers said their pet was moderately/slightly satisfied with their return to work.July2020
Baby
55% of Target moms find that they need a specific formula for their baby.July2020
Pets
57% of consumers said their pet did come from a rescue or a shelter, while 43% said it didn’t.July2020
Baby
57% of moms hear about the baby brands from their doctor or hospital.July2020
Societal
58% of parents planned to spend more if their kids didn’t go back to school.July2020
Societal
61% trusted state or local governments the most in regards to campus shutdowns.July2020
Work
62% of consumers have returned to work, while 38% have not.July2020
Grocery
66% of grocery shoppers find it hard to assess freshness online.July2020
Pets
69% of consumers did not buy or adopt a pet during COVID, but 31% did.July2020
Societal
70% had concerns about their children’s health related to COVID.July2020
Societal
70% have concerns about their children’s health related to COVID.July2020
Pets
71% of consumers said they would buy pet apparel in-store, while 29% would prefer to buy online.July2020
Pets
74% of consumers said they would buy pet home items in-store, while 26% would prefer to buy online.July2020
Baby
75% of new moms have at least one kid, and 34% have a baby that’s a year old, or younger.July2020
Baby
77% of new moms will shop in-store for clothes, and 92% for formula.July2020
Baby
79% of moms received formula samples while still in the hospital, or at a baby checkup.July2020
Societal
8% of consumers were hesitant to resume all normal routines.July2020
Pets
80% of consumers said they would buy pet health products in-store, while 20% would prefer to buy online.July2020
Pets
81% of consumers said they would buy pet toys in-store, while 19% would prefer to buy online.July2020
Pets
82% of consumers said they would buy pet grooming products in-store, while 18% would prefer to buy online.July2020
Baby
84% of moms at Target will buy the same brand doctor recommended.July2020
Baby
84% of moms with young kids have used formula at some point - and 28% are buying it right now.July2020
Pets
86% of consumers said they would buy pet food in-store, while 14% would prefer to buy online.July2020
Societal
86% of summer activities are cancelled.July2020
Societal
86% of summer activities were cancelled.July2020
Pets
93% of consumers said they would buy pet services in-store, while 7% would prefer to buy online.July2020
Baby
96% of new moms will shop in-store for baby food.July2020
eCommerce
eCommerce is up 41% more in the last 6 months, than in the last 10 years.July2020
Societal
If kids didn’t go back to school, 10.5% of parents planned to spend less on smartphones, 67% planned to spend the same amount, and 22.5% were going to spend more.July2020
Societal
If kids didn’t go back to school, 13% of parents planned to spend less on computers/laptops/tablets, 51.5% planned to spend the same amount, and 35.5% were going to spend more.July2020
Societal
If kids didn’t go back to school, 16% of parents planned to spend less on video games, 43.5% planned to spend the same amount, and 40.5% were going to spend more.July2020
Societal
If kids didn’t go back to school, 21.5% of parents planned to spend less on movies/streaming, 41.5% planned to spend the same amount, and 37% were going to spend more.July2020
Societal
If kids didn’t go back to school, 30.5% of parents planned to spend less on fast food, 48.5% planned to spend the same amount, and 21% were going to spend more.July2020
Societal
If kids didn’t go back to school, 35% of parents planned to spend less on sports/outdoors, 46.5% planned to spend the same amount, and 18.5% were going to spend more.July2020
Societal
If kids didn’t go back to school, 4.5% of parents planned to spend less on health/wellness, 52.5% planned to spend the same amount, and 43% were going to spend more.July2020
Societal
If kids didn’t go back to school, 4% of parents planned to spend less on groceries, 39% planned to spend the same amount, and 57% were going to spend more.July2020
Societal
If kids didn’t go back to school, 44% of parents planned to spend less on school supplies, 39.5% planned to spend the same amount, and 16.5%were going to spend more.July2020
Societal
If kids didn’t go back to school, 45% of parents planned to spend less on gas, 40% planned to spend the same amount, and 15% were going to spend more.July2020
Societal
If kids didn’t go back to school, 54% of parents planned to spend less on restaurants, 37% planned to spend the same amount, and 9% were going to spend more.July2020
Societal
If kids didn’t go back to school, 69% of parents planned to spend less on trips/vacations, 24.5% planned to spend the same amount, and 6.5% were going to spend more.July2020
Societal
If kids didn’t go back to school, 7% of parents planned to spend less on toys/books/games, 40.5% planned to spend the same amount, and 52.5% were going to spend more.July2020
Advertising
27% of consumers have seen a bar DOOH sign in the last 30 days.July2021
Advertising
39% of consumers have seen a entertainment venue DOOH sign in the last 30 days.July2021
Advertising
61% of consumers have seen a restaurant DOOH sign in the last 30 days.July2021
Advertising
65% of consumers have seen a retail store DOOH sign in the last 30 days.July2021
Societal
68% look forward to being out of the house.July2021
Societal
70% feel happy when they are out of the house.July2021
Societal
72% enjoy being out of the house these days.July2021
Advertising
74% of consumers have seen a grocery store DOOH sign in the last 30 days.July2021
Advertising
98% of consumers have passed DOOH signage in the last 30 days.July2021
Drinks
10% of consumers rarely drink energy drinks.January2021
Societal
10% of consumers spent more during COVID because they feel better after doing some shopping.January2021
Drinks
13% of consumers are most likely to have an energy drink before a late shift.January2021
Drinks
19% of consumers think energy drinks are safe because they don’t impact your body.January2021
Drinks
22% have increased their consumption of energy drinks, while 20% have decreased their consumption.January2021
Drinks
23% of consumers think energy drinks are safe because they don’t have too much caffeine.January2021
Drinks
24% of consumers buy energy drinks at vending machines.January2021
Drinks
27% of consumers are most likely to have an energy drink in the morning.January2021
Drinks
28% of consumers buy energy drinks at warehouses.January2021
Drinks
28% of consumers think energy drinks are safe because they don’t have too much sugar.January2021
Drinks
30% of consumers think energy drinks are safe because they don’t cause dehydration.January2021
Drinks
32% consume energy drinks sometimes, while 18% consume energy drinks always.January2021
Drinks
34% of consumers are most likely to have an energy drink during work.January2021
Drinks
34% of consumers buy energy drinks at discount stores.January2021
Advertising
36% of consumers hear about sustainable products from store ads, and 19% from outdoor ads.January2021
Societal
36% of consumers spent more during COVID because there are more things they need now.January2021
Societal
36% of consumers spent more during COVID because they have more people to care for now.January2021
Drinks
38% of consumers have mixed alcohol and energy drinks together.January2021
Drinks
40% of consumers drink green tea for energy.January2021
Drinks
41% consume energy drinks and coffee within the same time period.January2021
Big Box
41% of consumers that wear mascara say it’s a must have.January2021
Drinks
42% of consumers drink energy drinks often.January2021
Big Box
44% of consumers between the ages of 18-45 purchase sustainable products nearly every time they shop.January2021
Advertising
44% of consumers hear about sustainable products from family and friends, and 37% on mobile ads.January2021
Drinks
45% consume water for energy.January2021
Drinks
46% of consumers take energy shots for more stamina.January2021
Societal
48% of consumers spent more during COVID because they were stuck inside and bored.January2021
Drinks
48% of consumers think energy drinks are safe because they aren’t addictive.January2021
eCommerce
49% buying luxury products.January2021
Big Box
49% of consumers buy luxury brands in a pandemic.January2021
Societal
49% of consumers planned to spend their stimulus check on fewer, more high-quality products.January2021
Big Box
49% of consumers were buying more high-quality products in COVID.January2021
Big Box
50% of consumers wear less make-up now.January2021
Drinks
53% of consumers buy energy drinks at grocery stores.January2021
Advertising
53% of consumers hear about sustainable products on social media ads, and 48% on TV ads.January2021
Drinks
55% consume soda for energy.January2021
Societal
55% of consumers say their household income is down since COVID started in the U.S.January2021
Societal
55% say their income is down.January2021
Societal
56% of consumers planned to spend their stimulus checks, rather than save it.January2021
Drinks
58% of consumers are having the same amount of energy drinks.January2021
Societal
58% of consumers would have primarily spent their stimulus check online.January2021
Drinks
59% of consumers don’t drink coffee and energy drinks during the same time period.January2021
Societal
60% of consumers changed how much they spent on gifts.January2021
Drinks
62% of consumers have not mixed alcohol and energy drinks together.January2021
Grocery
63% of consumers like a meat alternative.January2021
Societal
67% of sustainable shoppers focus on cleaning products, 56% focus on clothing, and 50% turn to personal care.January2021
Grocery
68% of consumers buy sustainable food and beverages.January2021
Societal
68% planned to use their stimulus check to buy food, 41% bought clothes, and 40% bought gas.January2021
Drinks
7% of consumers are most likely to have an energy drink out with friends.January2021
Drinks
71% of consumers buy energy drinks at Big-Box retailers.January2021
Grocery
71% of consumers say they purchase plant-based dairy at least some of the time.January2021
Big Box
72% of consumers love a deal and spend less than $50.January2021
Drinks
72% of consumers think energy drinks give them an “edge,” while 28% think they don’t.January2021
Drinks
74% of consumers buy energy drinks at convenience stores.January2021
Big Box
78% of consumers want quality, and get luxury items.January2021
Drinks
8% of consumers are most likely to have an energy drink after a long night.January2021
Grocery
80% of consumers believe it’s important to buy food with all-natural ingredients, and it’s because 69% of consumers want to know that the products they buy aren’t harmful to their bodies or the environment.January2021
Drinks
80% of consumers drink coffee for energy.January2021
Drinks
80% of consumers think that energy drinks are safe, while 20% disagree.January2021
Big Box
81% of consumers buy make-up because it looks good.January2021
Societal
81% of consumers say they had bills to pay, and would be using their stimulus check to pay those.January2021
Drinks
9% of consumers are most likely to have an energy drink before working out.January2021
Drinks
92% consume energy drinks for stamina.January2021
Societal
For 51% of consumers, it’s easier to shop online, because 48% said they got used to shopping online during COVID-19.January2021
Societal
For consumers who were feeling down, 46% coped by spending the same or more than they were before the pandemic.January2021
Societal
Social media use went up 50% during the pandemic.January2021
Societal
47% of millennials bought second hand items for sustainability and affordability reasons.February2020
Societal
47% were more likely to purchase digitally native brands that began in-store.February2020
Societal
53% of millennials paid 10% or more for socially responsible brands.February2020
Big Box
63% of millennials who bought online preferred to make returns in-store, and then 76% of those who returned stayed and shopped after making an in-store return.February2020
Grocery
10% of shoppers prefer online shopping because they don’t want to go in-store.February2021
Grocery
10% of shoppers prefer online shopping because they wanted to try it out.February2021
Grocery
11% of shoppers said the last time they purchased groceries was curbside.February2021
Grocery
15% of shoppers said that most of their items were sustainable.February2021
Grocery
16% of grocery shoppers prefer curbside shopping.February2021
Grocery
21% of shoppers prefer online shopping because they have kids.February2021
Grocery
24% of shoppers prefer curbside pickup because they wanted to try it.February2021
Grocery
26% of shoppers buy mostly beer and wine on grocery trips.February2021
Grocery
26% of shoppers said that some of their items were sustainable.February2021
Grocery
27% of shoppers buy mostly private labels on grocery trips.February2021
Grocery
29% of consumers choose where they shop for groceries because it is their go to store.February2021
Grocery
29% of shoppers buy mostly seafood on grocery trips.February2021
Grocery
30% of shoppers choose sustainable items based on brand.February2021
Grocery
30% of shoppers visit the same retailer, in-store, if they are missing items from their list, after a shopping experience.February2021
Grocery
31% of shoppers prefer online shopping because of COVID> 28% of shoppers prefer online shopping because it saves time.February2021
Grocery
33% of shoppers prefer curbside pickup because they didn’t want to go in-store.February2021
Grocery
34% of shoppers buy mostly special products on grocery trips.February2021
Grocery
35% of shoppers prefer curbside pickup because of kids.February2021
Grocery
36% of consumers buy their soda at warehouses.February2021
Societal
38% airport traffic decreased.February2021
Grocery
38% of shoppers buy mostly local products on grocery trips.February2021
Grocery
38% of shoppers did not buy sustainable products.February2021
Grocery
4% of shoppers choose sustainable items based on product design.February2021
Grocery
4% of shoppers said the last time they purchased groceries was online.February2021
Grocery
47% of consumers buy their soda at discount stores and 44% at vending machines.February2021
Grocery
49% of shoppers choose sustainable items based on price.February2021
Grocery
49% of shoppers visit a different retailer, in-store, if they are missing items from their list, after a shopping experience.February2021
Grocery
50% of consumers choose where they shop for groceries based on which store has the best customer service.February2021
Grocery
51% of shoppers said that a few of their items were sustainable.February2021
Grocery
53% of consumers choose where they shop for groceries based on which store has their favorite products.February2021
Grocery
55% of shoppers buy mostly bakery items on grocery trips.February2021
Grocery
6% of shoppers choose sustainable items based on advertising.February2021
Grocery
6% of shoppers visit a different retailer, online, if they are missing items from their list, after a shopping experience.February2021
Grocery
61% shop at their usual grocery store because it fits their grocery list needs.February2021
Grocery
62% of consumers buy soda at convenience stores.February2021
Grocery
63% of shoppers bought sustainable products.February2021
Grocery
65% of shoppers prefer curbside pickup because it saves time.February2021
Grocery
65% of shoppers prefer curbside pickup because of COVID.February2021
Grocery
67% of consumers choose where they shop for groceries based on proximity.February2021
Grocery
7% of shoppers choose sustainable items based on social media.February2021
Grocery
7% of shoppers visit the same retailer, online, if they are missing items from their list, after a shopping experience.February2021
Societal
72% expected COVID to last more than 2 months.February2021
Grocery
76% of grocery shoppers prefer in-store shopping.February2021
Grocery
76% of shoppers buy mostly meat on grocery trips.February2021
Grocery
78% of consumers buy their soda at grocery stores and 74% at big-box retailers.February2021
Grocery
79% of shoppers buy mostly produce on grocery trips.February2021
Grocery
8% of grocery shoppers prefer shopping online.February2021
Grocery
8% of shoppers said that all of their items were sustainable.February2021
Technology
84% of Americans have a smartphone in hand right now.February2021
Grocery
84% of consumers are drinking more, or the same, amount of soda since the pandemic started.February2021
Grocery
84% of shoppers said the last time they purchased groceries was in-store.February2021
Societal
86% of consumers will pay more for a better experience.February2021
Advertising
92% of people take family and friends’ feedback over ads.February2021
Technology
93% of people have a computer at home.February2021
Societal
10% of consumers usually spend $51-$75 on friends, and 15% on family.December2020
Societal
18% of consumers asked about how they grocers could improve their experience said they wanted more at-home delivery options.December2020
Societal
18% of consumers asked about how they grocers could improve their experience said they wanted more curbside/contactless pickup options.December2020
eCommerce
18% of consumers take 1-3 months to research before making a big purchase.December2020
eCommerce
28% of consumers take 3-4 weeks to research before making a big purchase.December2020
Societal
34% of consumers usually spend $26 to $50 on friends, and 21% on family.December2020
Societal
37% of consumers usually spend $100+ on family, and 6% on friends.December2020
eCommerce
40% planned to spend $500+ for the holidays.December2020
Societal
41% of consumers usually spend $0-$25 on friends, and 8% on family.December2020
eCommerce
47% of consumers take 1-2 weeks to research before making a big purchase.December2020
eCommerce
50% of online and 37% of in-store shoppers consider a $100+ product to be a big purchase.December2020
eCommerce
59% of consumers consider quality to be the most important factor for a big purchase.December2020
Societal
69% of consumers asked about how they grocers could improve their experience said they wanted more coupons.December2020
eCommerce
7% of consumers take 4 or more months to research before making a big purchase.December2020
Travel
71% are comfortable ridesharing right now—in the middle of COVID.December2020
Societal
71% of consumers asked about how they grocers could improve their experience said they wanted more discounts.December2020
Societal
72% delivered gifts for Christmas.December2020
eCommerce
86% of online and 76% of in-store shoppers consider a $500+ product to be a big purchase.December2020
Societal
9% of consumers usually spend $75-$100 on friends, and 19% on family.December2020
eCommerce
96% of consumers research big purchases online.December2020
eCommerce
In-store shoppers are 2x as likely to spend more than online shoppers.December2020
Work
11% of managers feel that hiring is easier, 46% think it’s the same, and 43% think it’s harder.August2020
Work
13% of remote employees want encouragement to take breaks.August2020
Big Box
15% of shoppers spent time researching two to three weeks before purchasing.August2020
Work
16% of managers feel that preventing turnover is easier, 53% think it’s the same, and 31% think it’s harder.August2020
Big Box
16% of shoppers spent time researching a month before purchasing.August2020
Work
17% of managers feel that team alignment is easier, 50% think it’s the same, and 33% think it’s harder.August2020
Work
17% of managers feel that training is easier, 28% think it’s the same, and 55% think it’s harder.August2020
Work
17% of remote employees want more resources to do their job.August2020
Work
18% of managers feel that onboarding is easier, 54% think it’s the same, and 28% think it’s harder.August2020
Work
19% of managers feel that team productivity is easier, 42% think it’s the same, and 39% think it’s harder.August2020
Work
20% of employees prefer to work in the office.August2020
Work
24% of managers feel that innovation is easier, 52% think it’s the same, and 24% think it’s harder.August2020
Work
25% of remote employees want better time management.August2020
Work
26% of remote employees want to stick to a schedule.August2020
Big Box
33% of shoppers spent time researching on the same day.August2020
Big Box
36% of shoppers spent time researching one week before purchasing.August2020
Work
42% of managers struggle to hire remote workers.August2020
Work
47% of employees feel that their mental health is impacted when working at home, and prefer to work in-office.August2020
Big Box
53% choose self-checkout over cashier-assisted.August2020
Work
53% of employees find it harder to manage time when working from home, and prefer to work in-office.August2020
Work
55% of managers struggle to train employees remotely.August2020
Work
62% of employees say they can focus more when working from home.August2020
Big Box
68% of shoppers prefer to shop for “big ticket items” in-store to test features, speak to an associate, and get it the same day.August2020
Work
69% of employees are able to balance work and life better when working from home.August2020
Work
69% of in-office workers feel that they are less productive at home.August2020
Work
69% of managers think alignment is better, or the same, when employees are working from home.August2020
Work
70% of remote workers feel productive.August2020
Work
79% of employees are as productive, or more so, than in office.August2020
Work
80% of employees prefer to work from home.August2020
Work
80% of managers think innovation is better, or the same, when employees are working from home.August2020
Work
9% of managers feel that fostering culture is easier, 55% think it’s the same, and 36% think it’s harder.August2020
Big Box
99% at least somewhat satisfied with self-service check-out.August2020
Work
Time management can solve 82% of remote workers’ issues.August2020
Restaurant
Foot traffic dropped month over month at 84% of 50 randomly selected restaurants last month.August2021
Big Box
12% increase in the importance of price in personal care.April2020
Health
14% of shoppers found it hard to find their favorite healthcare brands.April2020
Big Box
15% increase in the importance of price in pet care.April2020
Health
27% of shoppers shop online for healthcare once a month, while 11% shop online for healthcare products weekly.April2020
Health
30% of consumers visit the same online store in search of the same healthcare products that they would normally use.April2020
Health
31% of consumers are more loyal to certain healthcare brands.April2020
Societal
34% of buyers are currently living on unemployment.April2020
Health
35% of shoppers say that it was easy to find their preferred brand of healthcare products.April2020
Health
40% of consumers visit a new online store in search of their usual healthcare product brands.April2020
Health
40% of consumers visit the same store in search of new healthcare brands to try.April2020
Health
41% of shoppers were likely to try new healthcare brands, while only 14% were unlikely to try new healthcare brands.April2020
Health
45% of shoppers buy more healthcare products online now.April2020
Big Box
45% of shoppers considered online buys, but went in-store.April2020
Health
50% of consumers see new skincare products on TV ads.April2020
Big Box
50% of shoppers are looking for safety measures when they shop.April2020
Health
51% of shoppers remained neutral about whether it was hard or easy to find their preferred brand of healthcare products.April2020
Big Box
53% of shoppers stock up at a club store and 48% at a specialty grocery store.April2020
Health
54% of consumers see new skincare products on social media ads.April2020
Societal
56% of Californians believed that California would reach its predicted date of June 15, 2021 and fully reopen.April2020
Health
58% of consumers say that their focus on their health is a high priority.April2020
Big Box
58% of shoppers will continue to use a new brand that they found.April2020
Big Box
62% of shoppers are going to the store alone.April2020
Societal
62% were shopping alone in-store.April2020
Big Box
65% of shoppers had the best luck buying items at a specialty grocery store.April2020
Health
65% of users have a normal skin routine.April2020
Big Box
66% of consumers are still ordering out.April2020
Health
67% of consumers are taking vitamins as a healthy step.April2020
Big Box
7% increase in buyers bringing a spouse or kids.April2020
Health
73% of consumers are eating healthier foods and 66% are exercising.April2020
Societal
73% started spending more on apps.April2020
Health
78% of consumers feel that it is important to kill germs.April2020
Health
78% of consumers focus on keeping their homes clean.April2020
Big Box
8% increase in brand driving frozen food and snacks purchases.April2020
Health
83% of shoppers are likely to buy germ-killing products.April2020
Health
88% of consumers spend their time washing + sanitizing.April2020
Health
When shopping for healthcare products, 66% visit the same store in search of the same brand.April2020
Societal
23% planned to make large purchases, such as cars or houses, after CA reopened.April2021
Societal
28% of Californians strongly agree with the decision to come back, and feel that “it’s about time.”April2021
Societal
41% of consumers planned to visit amusement parks first thing after CA reopened.April2021
Societal
42% plan to vacation in the U.S. within months of the reopen date on June 15, 2021.April2021
Societal
44% of Californians thought that it was unlikely that California would hit its target date of June 15, 2021.April2021
Societal
45% were looking forward to visiting Museums, zoos, and aquariums after CA reopened.April2021
Societal
47% of Californians were in favor of California reopening on June 15, 2021.April2021
Travel
53% said that they would feel safe flying on a plane and another 69% felt comfortable staying in a hotel.April2021
Societal
56% of Californians though it was likely that California would hit its target date of Jun 15, 2021.April2021
Societal
60% of consumers planned to go back to places they visited before the pandemic started.April2021
Societal
60% of consumers said they planned on going to a movie theatre when CA reopened.April2021
Societal
66% of consumers intended to go to a restaurant dine in service after the reopening of California.April2021
Societal
71% of consumers had not been vaccinated, however 57% of consumers had plans to be vaccinated. 60%April2021
Societal
74% of Californians say they want to know that COVID is no longer a threat before the state reopens.April2021
Societal
A full 77% of those who had gotten the vaccine felt good about a reopening.April2021
Snacks
16% of PetSmart shoppers usually buy Nature’s Recipe pet food.July2020
Video
48% prefer Netflix to alternatives, 66% say they have the easiest navigation.September2020
Video
61% of consumers would cancel their Netflix subscription, if they had to pick one.October2020
Video
66% of streaming users ranked Netflix first in terms of ease when using the service, while only 1% ranked it last.October2020
Video
81% of streaming consumers have Netflix.October2020
Video
73% of consumers use Netflix for entertainment.June2020
Video
Netflix was the #28 app for females, and it was trending -2% in MoM active users.July2021
Video
Netflix was the #36 app for males, and it was trending +1% in MoM active users.July2021
eCommerce
Newegg.com saw web visits go up this month, a full 140% from May to June.July2021
Other
News Break was the #31 app for females, and it was trending -4% in MoM active users.July2021
Other
News Break was the #44 app for males, and it was trending -7% in MoM active users.July2021
Games
8% of consumers say Pokemon Go is their favorite app.June2020
Games
Pokemon Go was the #21 app for males, and it was trending +1% in MoM active users.July2021
Games
Pokemon Go was the #27 app for females, and it was trending -6% in MoM active users.July2021
Specialty
In Los Angeles, foot traffic to Nordstrom is up 32% this month.July2020
Discount Shopping
17% of consumers use OfferUp to buy products.February2021
Discount Shopping
19% of consumers first found out about OfferUp through TV and other ads.February2021
Discount Shopping
20% of consumers first found out about OfferUp through social media ads.February2021
Discount Shopping
26% of consumers first found out about OfferUp through mobile ads, such as while online on a computer.February2021
Discount Shopping
29% of OfferUp sellers are selling more in COVID now than before.February2021
Discount Shopping
37% of OfferUp sellers sell clothes, while 34% sell video games.February2021
Discount Shopping
41% of OfferUp sellers sell household goods.February2021
Discount Shopping
53% of consumers prefer OfferUp to sell small items.February2021
Discount Shopping
54% of OfferUp sellers sell electronics.February2021
Discount Shopping
59% of consumers prefer OfferUp to sell big items.February2021
Discount Shopping
6% of OfferUp sellers don’t meet the buyer in-person.February2021
Discount Shopping
65% of consumers use OfferUp to sell products.February2021
Discount Shopping
65% of OfferUp sellers say it’s easy to sell on OfferUp.February2021
Discount Shopping
67% of consumers prefer OfferUp to make cash.February2021
Discount Shopping
91% of OfferUp sellers feel at least slightly safe meeting a buyer in-person.February2021
Discount Shopping
93% of OfferUp sellers use photos to help them sell on OfferUp.February2021
Discount Shopping
94% of OfferUp sellers meet the buyer in-person.February2021
Dating
OKCupid‘s active Gen X app users rose 177% and Badoo‘s rose 194% from May to June, 2021.July2021
Specialty
In New York, foot traffic to Old Navy is up 28%.July2020
Restaurant
Foot traffic visitation to Olive Garden declined by 9% this month compared to last month.August2021
Snacks
49% of consumers said they favor OREO when purchasing cookies.March2021
Restaurant
Foot traffic visitation to Panda Express declined by 6% this month compared to last month.August2021
Music
Pandora Radio was the #23 app for females, and it was trending -7% in MoM active users.July2021
Music
Pandora Radio was the #30 app for males, and it was trending -1% in MoM active users.July2021
Restaurant
Panera Bread was the #42 venue for males, and it was trending -7% in MoM active shoppers.July2021
Restaurant
Panera Bread was the #43 venue for females, and it was trending -2% in MoM active shoppers.July2021
Restaurant
Foot traffic visitation to Panera Bread declined by 4% this month compared to last month.August2021
Finance
PayPal was the #24 app for females, and it was trending +2% in MoM active users.July2021
Finance
PayPal was the #27 app for males, and it was trending +2% in MoM active users.July2021
Finance
paypal.com was the #4 website for females, and it was trending -1% in MoM active visitors.July2021
Finance
paypal.com was the #8 website for males, and it was trending -4% in MoM active visitors.July2021
Restaurant
44% of LaCroix buyers purchase Pellegrino.November2020
Snacks
20% of consumers said they favor Pepperidge Farm when purchasing cookies.March2021
Restaurant
23% prefer Pepsi to Coke.February2021
Restaurant
23% prefer Pepsi to Coke.February2021
Restaurant
29% of consumers think that Pepsi tastes better than Coke.February2021
Restaurant
44% of consumers usually see Coke ads on Social medias and 37% on Outdoor ads. 36% of consumers usually see Coke ads in Restaurants, and 19% on the computer. 18% see Coke ads on mobile devices, and 15% hear Coke ads on the radio.February2021
Restaurant
50% of consumers think that coke is sweeter, however Pepsi actually is the sweeter one.February2021
Restaurant
53% remember seeing Coke ads on TV and 48% on Store ads.February2021
Restaurant
71% of consumers say Coke has memorable commercials.February2021
Restaurant
71% of consumers think that Coke tastes better than Pepsi.February2021
Restaurant
76% see Coke or Pepsi ads on TV.February2021
Restaurant
77% of consumers say that Coke gives them a bigger caffeine boost.February2021
Restaurant
89% of consumers reach for a Coke or Pepsi at the end of a busy day.February2021
Restaurant
38% of LaCroix buyers purchase Perrier.November2020
Pets
14% of PetSmart shoppers purchased pet health supplies.July2020
Pets
16% of PetSmart shoppers usually buy Nature’s Recipe pet food.July2020
Pets
19% of PetSmart shoppers usually buy Purina Pro Plan pet food.July2020
Pets
23% of PetSmart shoppers usually buy Blue Buffalo pet food.July2020
Pets
28% of PetSmart shoppers usually buy Purina pet food.July2020
Pets
40% of PetSmart shoppers brought their pet with them, while 60% did not.July2020
Pets
44% of consumers shop at PetSmart because of good store experience.July2020
Pets
44% of PetSmart shoppers buy certain pet food brands because it’s “high quality.”July2020
Pets
44% of PetSmart shoppers purchased pet toys.July2020
Pets
47% of PetSmart shoppers buy certain pet food brands because it is “healthy for their pet.”July2020
Pets
51% of consumers shop at PetSmart because it has consumer favorite brands.July2020
Pets
52% of consumers shop at PetSmart because of the product quality.July2020
Pets
57% of PetSmart shoppers had a great (5 star) store experience.July2020
Pets
58% of consumers shop at PetSmart because of the product selection.July2020
Pets
71% of PetSmart shoppers purchased dry pet food, while 29% purchased wet pet food.July2020
Pets
74% of PetSmart shoppers purchased pet food.July2020
Pets
79% of PetSmart shoppers say pet food quality is more important than price.July2020
Pets
In New York, foot traffic to PetSmart is up 26%.July2020
Pets
Only 2% of PetSmart shoppers had a poor (1 star) experience.July2020
Technology
Photo Editor was the #39 app for females, and it was trending -3% in MoM active users.July2021
Social Media
Pinterest was the #25 app for females, and it was trending -12% in MoM active users.July2021
Social Media
pinterest.com was the #43 website for males, and it was trending +3% in MoM active visitors.July2021
Social Media
23% of users search Pinterest for home decoration/renovation ideas.April2020
Social Media
27% of users scroll through pins related to their searches all of the time, while only 6% of users never scroll through pins related to their search.April2020
Social Media
27% use Pinterest to look up meal ideas.April2020
Social Media
35% of Pinterest users will put out a visual search for things, using their phone’s camera.April2020
Social Media
40% expect their use of Pinterest to increase in the next 6 months.April2020
Social Media
51% of consumers are likely to try a new brand or product on Pinterest.April2020
Social Media
62% of people scroll through pins that are related to their search on PinterestApril2020
Social Media
85% had the app Pinterest before the pandemic started, 33% are now using it more.April2020
Social Media
85% of consumers use Pinterest.April2020
Restaurant
Foot traffic visitation to Pizza Hut declined by 6% this month compared to last month.August2021
Health
Planet Fitness was the #29 venue for males, and it was trending +14% in MoM active shoppers.July2021
Health
Planet Fitness was the #41 venue for females, and it was trending -4% in MoM active shoppers.July2021
Games
50% of gamers were excited to play the new game Resident Evil Village.March2021
Games
65% of gamers said they liked PlayStation better because it’s fast, while 63% said it was because they liked the console for its visuals.March2021
Games
72% of gamers said the controller for PlayStation was better than XBox.March2021
Games
86% of gamers said that the PlayStation controller is better because it has textured grips which make it easier to play on.March2021
Games
It was 20% more difficult to find a PS5 than an Xbox X Series.March2021
Video
21% of consumers would cancel their Sling TV subscription, if they had to pick one.October2020
Video
36% of streaming consumers use Pluto TV’s streaming service.October2020
Video
40% of streaming users ranked Pluto TV first in terms of ease when using the service, while only 13% ranked it last.October2020
Video
PlutoTV (owned by ViacomCBS) is up 58% for app users, adding to a saturated marketplace with Disney+, Netflix, and many more.July2021
Restaurant
Popeyes was the #46 venue for males, and it was trending +1% in MoM active shoppers.July2021
Restaurant
Foot traffic visitation to Popeyes Louisiana Kitchen declined by 2% this month compared to last month.August2021
Restaurant
Postmates takes the losing slot behind DoorDash, Grubhub, and UberEats, with only 6% who think it has the fastest delivery, 4% who say it has the easiest app to use, and 8% who think it has the best quality and most choices.November2020
Restaurant
16% think that the featured stores of Postmates is the most valuable feature on the app.April2020
Restaurant
34% of users would rather order from Postmates than a restaurant.April2020
Restaurant
35% think both that the 1 hour deliveries and flexible orders are the most valuable features of Postmates.April2020
Restaurant
40% think the tracking feature is the most valuable feature on Postmates.April2020
Restaurant
41% prefer Postmates to other food apps too, because the delivery service is better.April2020
Restaurant
49% are using the app Postmates more now, than they did before.April2020
Restaurant
61% of our panel chose Postmates for their most recent online food order.April2020
Restaurant
63% of users will try a new product or restaurant on Postmates.April2020
Restaurant
68% say Postmates is simple to use.April2020
Restaurant
93% of users count on Postmates for food (versus the other products they can order on the app)April2020
Restaurant
For 41% of users, the 24/7 availability is the most valuable feature on Postmates.April2020
Grocery
35% prefer to buy Progresso when purchasing soup.March2021
Grocery
Publix was the #21 venue for males, and it was trending +1% in MoM active shoppers.July2021
Grocery
Publix was the #22 venue for females, and it was trending -8% in MoM active shoppers.July2021
Pets
19% of PetSmart shoppers usually buy Purina Pro Plan pet food.July2020
Pets
28% of PetSmart shoppers usually buy Purina pet food.July2020
Convenience
QuikTrip was the #27 venue for males, and it was trending +2% in MoM active shoppers.July2021
Convenience
QuikTrip was the #35 venue for females, and it was trending -3% in MoM active shoppers.July2021
Social Media
Quora saw 90% more app usage last month from Millennials than the month prior.July2021
Social Media
quora.com was the #26 website for males, and it was trending -10% in MoM active visitors.July2021
Social Media
quora.com was the #32 website for females, and it was trending -10% in MoM active visitors.July2021
Other
realtor.com was the #40 website for males, and it was trending -2% in MoM active visitors.July2021
Other
realtor.com was the #40 website for females, and it was trending -12% in MoM active visitors.July2021
Drinks
41% of consumers think that Red Bull has the most energy, with Monster and 5 Hour Energy tied in second at 30% each.January2021
Drinks
46% of consumers think that Red Bull has the best taste, with Monster close in second at 44%.January2021
Drinks
49% of consumers think Monster has the best Price, with Red Bull in second at 29%.January2021
Drinks
51% of consumers think Red Bull has the best quality, with Monster coming in second at 35%.January2021
Social Media
Reddit was the #15 app for males, and it was trending -1% in MoM active users.July2021
Social Media
Reddit was the #26 app for females, and it was trending -13% in MoM active users.July2021
Social Media
reddit.com was the #5 website for males, and it was trending -4% in MoM active visitors.July2021
Social Media
reddit.com was the #8 website for females, and it was trending -16% in MoM active visitors.July2021
Snacks
31% of consumers said that Reese’s was their favorite chocolate brand.March2021
Convenience
Rite Aid was the #46 venue for females, and it was trending -2% in MoM active shoppers.July2021
Snacks
29% say their favorite brand of crackers is Ritz.March2021
Finance
Robinhood was the #16 app for males, and it was trending -27% in MoM active users.July2021
Video
Roku was the #38 app for males, and it was trending +11% in MoM active users.July2021
Video
Roku was the #49 app for females, and it was trending +6% in MoM active users.July2021
Discount Shopping
Ross was the #44 venue for females, and it was trending -8% in MoM active shoppers.July2021
Grocery
20% of Sam’s Club shoppers find items easier than 6 months ago.June2020
Grocery
28% of Sam’s shoppers shop at Sam’s Club weeklyJune2020
Grocery
46% of Sam’s Club shoppers are Sam’s Club net promoters.June2020
Grocery
64% of Sam’s Club shoppers go to new stores, for missing items.June2020
Grocery
95% of Sam’s Club shoppers buy the same amount or more than in COVID.June2020
Grocery
Sam’s Club saw a downturn of 11% in their Gen X foot traffic from May to June, 2021.July2021
Grocery
Sam’s Club was the #34 venue for females, and it was trending -10% in MoM active shoppers.July2021
Grocery
Sam’s Club was the #37 venue for males, and it was trending -10% in MoM active shoppers.July2021
Technology
Samsung Contacts was the #44 app for females, and it was trending -1% in MoM active users.July2021
Technology
Samsung Notes was the #32 app for females, and it was trending -1% in MoM active users.July2021
Technology
Samsung Notes was the #41 app for males, and it was trending +2% in MoM active users.July2021
Technology
samsung.com was the #50 website for males, and it was trending +7% in MoM active visitors.July2021
Specialty
56% of consumers say Sephora has a better in-store display than Ulta Beauty.January2021
Specialty
61% of consumers say there is a better selection at Ulta Beauty than at Sephora.January2021
Specialty
82% of consumers say Sephora has more luxury products than Ulta Beauty.January2021
Specialty
92% of consumers say Ulta Beauty has more low-cost products than Sephora.January2021
Convenience
Sheetz was the #40 venue for males, and it was trending +14% in MoM active shoppers.July2021
Convenience
Sheetz was the #42 venue for females, and it was trending -6% in MoM active shoppers.July2021
Travel
Shell was the #3 venue for males, and it was trending +1% in MoM active shoppers.July2021
Travel
Shell was the #7 venue for females, and it was trending -3% in MoM active shoppers.July2021
Baby
19% of Target moms bought Similac Sensitive formula.July2020
Baby
27% of Target moms bought Similac Advance formula.July2020
Baby
8% of moms bought SImilac Expert Care Alimentum formula.July2020
Video
18% of streaming consumers subscribe to Sling TV.October2020
Video
21% of consumers would cancel their Pluto TV subscription, if they had to pick one.October2020
Video
43% of streaming users ranked Sling TV first in terms of ease when using the service, while only 9% ranked it last.October2020
Restaurant
Foot traffic visitation to Smoothie King declined by 2% this month compared to last month.August2021
Social Media
17% of TikTok users spend more than 2 hours on the app.September2020
Social Media
18% of consumers are likely to buy from an ad in Snapchat.September2020
Social Media
29% of consumers who don’t use TikTok say it’s because they didn’t have the time.September2020
Social Media
34% of users will buy from an ad on TikTok.September2020
Social Media
52% of Snapchat users spend 30 or more minutes on the app.September2020
Social Media
61% of Snapchat users are on the app because their friends are too.September2020
Social Media
72% of TikTok users spend 30 or more minutes on the app.September2020
Social Media
73% of consumers use Snapchat.September2020
Social Media
8% of Snapchat users spend more than 2 hours on the app.September2020
Social Media
9% of consumers say Snapchat is the best place to check in with their favorite brands.September2020
Social Media
16% of Snapchat users have had a Snapstreak for more than a year.May2020
Social Media
50% of consumers’ favorite snapchat feature is stories, while 47% of consumers love the memories feature.May2020
Social Media
55% of Snapchat users say they’re more likely to use Snapchat if it’s connected to Spotify.May2020
Social Media
61% of Snapchat users like the app because it is easy to use, while 37% of Snapchat users use the app because it has a variety of options.May2020
Social Media
63% of Snapchat users use the app because friends and family do.May2020
Social Media
66% of Snapchat users say they think it’s cool to have a song attached to their stories.May2020
Social Media
72% of consumers use Snapchat to chat with friends.May2020
Social Media
89% of users downloaded Snapchat before the pandemic hit, but 37% are using it more since.May2020
Social Media
Only 19% of Snapchat users favor the Snap map feature.May2020
Social Media
52% of gamers researched on Twitter, followed by Snapchat at 42%, Facebook at 35%, and Instagram at 31%.June2020
Social Media
Snapchat was the #6 app for females, and it was trending -1% in MoM active users.July2021
Social Media
Snapchat was the #7 app for males, and it was trending -6% in MoM active users.July2021
Snacks
15% say that their favorite chocolate candy is Snickers.March2021
Finance
A growing financial apps called SOFI saw a 87% rise in Gen Z users from May to June.July2021
Restaurant
Sonic Drive-In was the #23 venue for females, and it was trending -2% in MoM active shoppers.July2021
Restaurant
Sonic Drive-In was the #35 venue for males, and it was trending -1% in MoM active shoppers.July2021
Restaurant
Sonic Drive-In was the #50 venue for females, and it was trending -2% in MoM active shoppers.July2021
Restaurant
Foot traffic visitation to Sonic Drive-In declined by 4% this month compared to last month.August2021
Grocery
12% favor SpaghettiOs when purchasing soup.March2021
Convenience
Speedway was the #20 venue for females, and it was trending -1% in MoM active shoppers.July2021
Convenience
Speedway was the #20 venue for males, and it was trending +2% in MoM active shoppers.July2021
Music
42% of Spotify users use the app because they like the music suggestions.May2020
Music
46% of Spotify members pay for Premium, which 88% say is to avoid ads interrupting their musicMay2020
Music
60% of Spotify users think it’s a great app.May2020
Music
62% of Spotify users listen to the app to find new music.May2020
Music
79% of Spotify Premium users like unlimited skipping.May2020
Music
41% of consumers use Spotify for entertainment.June2020
Music
Spotify Music was the #13 app for females, and it was trending -3% in MoM active users.July2021
Music
Spotify Music was the #13 app for males, and it was trending +2% in MoM active users.July2021
Music
Tidal, a new music app, saw 187% more Gen Z active users than just 1 month ago, Spotify and Amazon stayed nearly flat.July2021
Finance
Square Cash was the #16 app for females, and it was trending +10% in MoM active users.July2021
Finance
Square Cash was the #22 app for males, and it was trending +9% in MoM active users.July2021
Restaurant
12% of Starbucks customers prefer to order a mocha, while 10% order a latte.June2020
Restaurant
21% of Starbucks consumers like a good iced coffee or a cold brew.June2020
Restaurant
30% of Starbucks consumers say a Frappuccino is their go-to order.June2020
Restaurant
48% of Starbucks customers are more comfortable ordering a custom drink on the app.June2020
Restaurant
50% of Starbucks consumers like to customize their drink with syrup.June2020
Restaurant
53% of Starbucks customers like to customize their drink with milk.June2020
Restaurant
56% of Starbucks consumers get a custom drink nearly every time they order.June2020
Restaurant
58% of Starbucks customers say that they feel more comfortable being specific on the app than they do in person.June2020
Restaurant
9% of Starbucks customers’ go to is hot coffee.June2020
Restaurant
On the app, 69% of Starbucks consumers order a custom drink nearly every time.June2020
Restaurant
When asked why they prefer to go custom on the app, 62% of Starbucks customers say it’s easier to type in.June2020
Restaurant
31% of Starbucks app users say a Frappuccino is their go-to order, followed by iced coffee at 15% and a latte at 13%.June2021
Restaurant
37% of Starbucks app users expect to spend more on apps in the next 6 months.June2021
Restaurant
37% of Starbucks app users find it more important to order on the app rather than order in-person.June2021
Restaurant
39% are still using the Starbucks app more than before the pandemic.June2021
Restaurant
68% of Starbucks app users say the top reason for using the app is the customizability.June2021
Restaurant
Starbucks was the #3venue for females, and it was trending -9% in MoM active shoppers.July2021
Restaurant
Starbucks was the #4 venue for males, and it was trending -7% in MoM active shoppers.July2021
Restaurant
Foot traffic visitation to Starbucks declined by 8% this month compared to last month.August2021
Restaurant
32% of consumers go for Stella Artois for quality.March2021
Finance
Step (a mobile banking app that helps kids build credit early) rose 147% for Gen Z.July2021
Finance
Step (a mobile banking app that helps kids build credit early) rose 297% for Millennials.July2021
Finance
Stocks – Realtime Quotes was the #28 app for males, and it was trending +9% in MoM active users.July2021
Restaurant
Subway was the #14 venue for males, and it was trending -2% in MoM active shoppers.July2021
Restaurant
Subway was the #15 venue for females, and it was trending -4% in MoM active shoppers.July2021
Restaurant
Foot traffic visitation to Subway declined by 3% this month compared to last month.August2021
Technology
Of 200 observed mobile users, 11% recently switched just to try something new.September2020
Technology
Of 200 observed mobile users, 17% recently switched to get on a family plan.September2020
Technology
Of 200 observed mobile users, 22% recently switched for better cell service.September2020
Technology
Of 200 observed mobile users, 33% had a bad experience with their last provider.September2020
Technology
Of 200 observed mobile users, only 11% recently switched to get a discount.September2020
Technology
27% of 10+ year T-Mobile users are open to switching in next 2 years.November2020
Technology
t-mobile.com was the #21 website for females, and it was trending +13% in MoM active visitors.July2021
Technology
t-mobile.com was the #21 website for males, and it was trending +13% in MoM active visitors.July2021
Technology
T-Mobile‘s in-store visits are up 31% month to month, possibly due to their Sprint acquisition.July2021
Restaurant
Taco Bell is getting 14% more app visits MoM.June2021
Restaurant
Taco Bell was the #12 venue for males, and it was trending -8% in MoM active shoppers.July2021
Restaurant
Taco Bell was the #14 venue for females, and it was trending -7% in MoM active shoppers.July2021
Restaurant
Foot traffic visitation to Taco Bell declined by 7% this month compared to last month.August2021
Social Media
Tagged just saw a 160% month-over-month rise in Hispanic app users.July2020
Work
Taleo.net saw 119% more Zoomer visits month over month from May to June.July2021
Big Box
67% of consumers visited Target on Black Friday.November2020
Big Box
On Black Friday 2020, 57% shopped online or in-store at Target.November2020
Big Box
On Black Friday, 57% of consumers planned to shop on Target.November2020
Big Box
Walmart got 73M online visitors on November 25th, because they put out a PS5 deal, while Target visits tanked in the same day.November2020
Big Box
12% of shoppers are now only buying preferred brands.May2020
Big Box
32% of shoppers want a quick trip.May2020
Big Box
36% of shoppers leave if you don’t have their items stocked.May2020
Big Box
37% of consumers price drive purchases in dairy.May2020
Big Box
39% of consumers price drive purchases in beverages.May2020
Big Box
49% of consumers buy Dial.May2020
Big Box
56% of shoppers are using self-service checkouts.May2020
Big Box
63% of people clean more now, than they did 3 months ago.May2020
Big Box
66% of Target shoppers say they prefer to shop in-store, over both online and curbside delivery.May2020
Big Box
73% of consumers buy soap or sanitizer at big box stores.May2020
Big Box
75% of consumers prefer to buy scented hand soap.May2020
Big Box
80% of people clean their hands at least four times a day.May2020
Big Box
92% of consumers expect to buy the same, or more, soap + sanitizer in the next 3 months.May2020
eCommerce
After COVID, 69% say it’s just easier and more convenient than going in-store, and prefer to shop online.May2020
eCommerce
During Covid, 25% of shoppers shopped half in store at target and half on Target Online.May2020
eCommerce
During Covid, 9% of shoppers shopped completely online through Target.May2020
Big Box
Since the start of October, Target Online has had a 24% increase in web traffic, while in-store only has a 3% increase during the same time period.May2020
Big Box
28% thought that Target’s shipping was fast.March2021
Big Box
30% felt that Target had better shopping hours.March2021
Big Box
40% preferred to use Target’s website to shop.March2021
Big Box
41% felt that they could find everything they needed at Target and that they could get great deals.March2021
Big Box
43% of consumers shopped at Target over Walmart.March2021
Big Box
43% said that it was easier to find the items on their grocery list at Target than at Walmart.March2021
Big Box
45% felt that Target has more quality items.March2021
eCommerce
51% said that Target had a better online shopping experience than Walmart.March2021
eCommerce
59% preferred to shop on Target’s app vs. Walmarts app.March2021
Big Box
61% shopped at Target instead of Walmart because it had better quality, and another 61% thought Target had better service.March2021
eCommerce
65% said it was easy to shop online at Target.March2021
Big Box
When shopping for baby, beauty, clothes, and decorations, Target was the preferred store with percentages in the 60s shopping in their store over Walmart.March2021
Big Box
25% of customers who used a cashier also purchased a point-of-sale item.June2020
Big Box
44% of consumers self-checkout for convenience and 41% for speed.June2020
eCommerce
46% of customers like online shopping more than they do in-store.June2020
Big Box
53% of consumers choose self-checkout over cashier assisted.June2020
Big Box
98% of customers will use self-checkout in the future.June2020
Big Box
99% of consumers are satisfied with self-checkout.June2020
Big Box
29% of Target app users expect to spend more on apps in the next 6 months.June2021
Big Box
41% of Target app users say groceries are their go-to purchase, followed by toiletries at 37% and beauty at 36%.June2021
Big Box
42% are still using the Target app more than before the pandemic.June2021
eCommerce
59% of Target app users say the top reason for using the app is the coupons.June2021
Big Box
19% of Taget and Walmart parents planned to spend more on sports and outdoor activities.July2020
Big Box
25% who used a cashier also purchased a point-of-sale item.July2020
Big Box
37% of Taget and Walmart parents planned to spend more on movies and streaming.July2020
Big Box
41% of Taget and Walmart parents planned to spend more on video games.July2020
Big Box
43% of Taget and Walmart parents planned to spend more on health/wellness products.July2020
Big Box
44% self-checkout for convenience— and 41% for speed.July2020
eCommerce
46% like online shopping MORE than they do in-store.July2020
Big Box
53% choose self-checkout over cashier-assisted.July2020
Big Box
53% of parents exiting Walmart and Target were buying things they wouldn’t normally buy.July2020
Big Box
53% of parents planned to spend more on books, board games, and toys.July2020
Big Box
55% of parents are working at home with kids present.July2020
Big Box
58% of consumers will continue to use new brands that they’ve found.July2020
Big Box
62% of in-store shoppers at Walmart, Target, Best Buy, and Home Depot saw a point-of-sale item while in line, but didn’t buy one.July2020
Big Box
62% of in-store shoppers at Walmart, Target, Best Buy, and Home Depot saw a point-of-sale item while in line, but didn’t buy one.July2020
Big Box
62% of in-store shoppers at Walmart, Target, Best Buy, and Home Depot saw a point-of-sale item while in line, but didn’t buy one.July2020
Big Box
62% of in-store shoppers at Walmart, Target, Best Buy, and Home Depot saw a point-of-sale item while in line, but didn’t buy one.July2020
Big Box
62% of parents say they are as (or more productive) at home.July2020
Big Box
7% of parents planned to spend more on trips and vacations.July2020
Big Box
98% will self-checkout in the future.July2020
Big Box
99% satisfied with self-checkout.July2020
Big Box
99% satisfied with self-checkout.July2020
Big Box
In Los Angeles, Trips to most big-box retailers (like Target + Costco) are noticeably down (6%) and (17%), respectively.July2020
eCommerce
In New York, Target.com dipped in visits (-9%), while Walmart.com has pulled through with a 7% increase MoM.July2020
Baby
On their most recent Target trip, 36% of moms shopped for formula and 40% found it easily.July2020
Big Box
Target was the #4 venue for females, and it was trending -3% in MoM active shoppers.July2021
Big Box
Target was the #6 venue for males, and it was trending -7% in MoM active shoppers.July2021
Big Box
Target, Home Depot, Chick-Fil-A, and CVS are in the top 10 most visited locations only for the middle-class.July2021
Big Box
target.com was the #27 website for females, and it was trending -9% in MoM active visitors.July2021
Big Box
target.com was the #46 website for males, and it was trending +21% in MoM active visitors.July2021
eCommerce
52% of men planned to visit Target virtually on Cyber Monday.December2020
Big Box
11% decline in people feeling very concerned or anxious.April2020
Big Box
12% decline in purchase of sweets and toilet paper.April2020
Big Box
24% of shoppers have stopped stockpilingApril2020
Big Box
16% bought Coppertone from seasonal displays at Target during their in-store promo.April2021
Big Box
18% had a better recall at Walmart than Target with prominent displays on a recent Coppertone ad.April2021
Big Box
45% remembered the new Coppertone ad at Target.April2021
Technology
Telegram was the #29 app for females, and it was trending +7% in MoM active users.July2021
Technology
Telegram was the #29 app for males, and it was trending -9% in MoM active users.July2021
Travel
Visits to Tesla Supercharger stations are up 45% for African Americans.July2020
Technology
TextNow was the #17 app for females, and it was trending +12% in MoM active users.July2021
Technology
TextNow was the #19 app for males, and it was trending 18% in MoM active users.July2021
Technology
TextSecure Messenger was the #39 app for males, and it was trending -15% in MoM active users.July2021
Specialty
homedepot.com was the #28 website for males, and it was trending -12% in MoM active visitors.July2021
Specialty
homedepot.com was the #29 website for females, and it was trending -4% in MoM active users.visitors.July2021
Specialty
The Home Depot was the #19 venue for females, and it was trending -17% in MoM active shoppers.July2021
Specialty
The Home Depot was the #9 venue for males, and it was trending -10% in MoM active shoppers.July2021
Other
Weather.com (the #15 most visited site for Gen X) was up 61% in visitors from May to June, 2021.July2021
Other
weather.com was the #16 website for females, and it was trending +48% in MoM active visitors.July2021
Other
weather.com was the #17 website for males, and it was trending +69% in MoM active visitors.July2021
Music
Tidal, a new music app, saw 187% more Gen Z active users than just 1 month ago, Spotify and Amazon stayed nearly flat.July2021
Social Media
11% of consumers have more choices on TikTok than Instagram Reels.September2020
Social Media
15% of consumers get more time for their videos on TikTok rather than Instagram Reels.September2020
Social Media
18% of consumers like TikTok’s filters and emojis more than Instagram Reels’.September2020
Social Media
34% of consumers say TikTok is the best place to check in with their favorite brands.September2020
Social Media
44% of consumers say TikTok is easier to use than Instagram Reels.September2020
Social Media
74% of TikTok users say the app is just fun to use.September2020
Social Media
82% of users prefer TikTok to Instagram Reels.September2020
Social Media
87% of TikTok users admit to using the app frequently.September2020
Social Media
TikTok was the #10 app for males, and it was trending +3% in MoM active users.July2021
Social Media
TikTok was the #9 app for females, and it was trending +6% in MoM active users.July2021
Social Media
tiktok.com was the #31 website for males, and it was trending +49% in MoM active visitors.July2021
Social Media
11% of people post content on TikTokApril2020
Social Media
44% of people are using TikTok more now, than the 61% of people from our panel using TikTok before Covid.April2020
Social Media
55% of people are looking for creative posts on TikTok.April2020
Social Media
59% of people spend more time on TikTok than on any other social media platform.April2020
Social Media
69% of consumers say funny videos are their favorite content on TikTok.April2020
Social Media
89% of people spend more time consuming content on TikTok.April2020
Social Media
93% of consumers expect their TikTok use to increase, or stay the same, within the next 6 months.April2020
Dating
60% of new users chose Hinge because they didn’t like Tinder.October2020
Dating
Hinge steals 60% market share from Tinder as people try to date in a pandemic.October2020
Dating
Tinder was the #40 app for males, and it was trending +4% in MoM active users.July2021
Grocery
14% of Trader Joe’s consumers shop once a month.June2020
Grocery
35% of Trader Joe’s consumers shop multiple times a month.June2020
Grocery
41% of shoppers go to Costco when they can’t get it at Trader Joe’s or Whole Foods.June2020
Grocery
51% of consumers shop at Trader Joe’s once a week, or more.June2020
Grocery
51% of Trader Joe’s consumers shop multiple times a week.June2020
Grocery
54% of shoppers can’t find all their groceries in just one go.June2020
Grocery
58% of shoppers get all their groceries from Trader Joe’s, while 42% shop for specialty items only.June2020
Grocery
61% of consumers said Whole Foods has better quality than Trader Joe’s, 61% think it has a better selection, and 67% think it has a wider variety of products.June2020
Grocery
61% of consumers said Whole Foods has better quality than Trader Joe’s, 61% think it has a better selection, and 67% think it has a wider variety of products.June2020
Grocery
74% of Trader Joe’s shoppers bought snacks on their most recent visit, closely followed by frozen foods (69%), and then fruits and vegetables (66%).June2020
Grocery
51% shop at Trader Joe’s once a week, or more.June2021
Grocery
58% get all their groceries at Trader Joe’s, while only 42% shop for specialty items.June2021
Grocery
84% like Trader Joe’s for their customer service, 64% for their deals, 91% for their value, and 78% for their family-friendly environment.June2021
Snacks
10% say their favorite brand of crackers is Triscuit.March2021
Social Media
tumblr.com was the #25 website for males, and it was trending +13% in MoM active visitors.July2021
Video
Twitch was the #34 app for males, and it was trending -1% in MoM active users.July2021
Social Media
52% of gamers researched on Twitter, followed by Snapchat at 42%, Facebook at 35%, and Instagram at 31%.June2020
Social Media
Twitter dropped 10% in active white-collar users in June 2021.July2021
Social Media
Twitter rose 73% in active blue-collar users in June 2021.July2021
Social Media
Twitter was the #12 app for males, and it was trending +2% in MoM active users.July2021
Social Media
Twitter was the #15 app for females, and it was trending -7% in MoM active users.July2021
Social Media
twitter.com was the #4 website for males, and it was trending 4% in MoM active visitors.July2021
Social Media
twitter.com was the #6 website for females, and it was trending -11% in MoM active visitors.July2021
Snacks
9% say that their favorite chocolate candy is Twix.March2021
Health
71% of consumers use Tylenol to reduce pain.April2020
Travel
Uber Partner was the #33 app for males, and it was trending +12% in MoM active users.July2021
Travel
Uber.com is up 38% in Gen Z web visits, which seems strange, given they provide rides on their app, not online.July2021
Travel
Of consumers who use Uber and Lyft, 56% say Uber is cheaper.December2020
Travel
Of consumers who use Uber and Lyft, 64% say Uber has better driver quality.December2020
Travel
Of consumers who use Uber and Lyft, 64% say Uber is safer.December2020
Travel
Of consumers who use Uber and Lyft, 72% say Uber has better ride availability.December2020
Travel
Of consumers who use Uber and Lyft, 75% say Uber has better ride findability.December2020
Restaurant
GrubHub follows behind UberEats and DoorDash with only 17% who say it has the fastest delivery, 22% who think it has the easiest app, and 24% who say it has the best quality and most choices.November2020
Restaurant
GrubHub follows behind UberEats and DoorDash with only 17% who say it has the fastest delivery, 22% who think it has the easiest app, and 24% who say it has the best quality and most choices.November2020
Restaurant
UberEats came in second to DoorDash with 25% who said it had the fastest delivery, 29% who thought it had the easiest app to use, 26% that say it has the best quality and the most choices.November2020
Restaurant
31% of Uber Eats app users expect to spend more on apps in the next 6 months.June2021
Restaurant
53% are still using the Uber Eats app more than before the pandemic.June2021
Restaurant
66% of Uber Eats app users say the top reason for using the app is the high number of options.June2021
Restaurant
68% of Uber Eats app users say a American food is their go-to order, followed by Italian and Mexican food tied at 51%.June2021
Specialty
56% of consumers say Sephora has a better in-store display than Ulta Beauty.January2021
Specialty
61% of consumers say there is a better selection at Ulta Beauty than at Sephora.January2021
Specialty
82% of consumers say Sephora has more luxury products than Ulta Beauty.January2021
Specialty
92% of consumers say Ulta Beauty has more low-cost products than Sephora.January2021
Other
ups.com was the #30 website for females, and it was trending +1% in MoM active visitors.July2021
Other
ups.com was the #34 website for males, and it was trending +1% in MoM active visitors.July2021
Other
USPS was the #22 venue for males, and it was trending +4% in MoM active shoppers.July2021
Other
USPS was the #26 venue for females, and it was trending -2% in MoM active shoppers.July2021
Other
usps.com was the #14 website for males, and it was trending +22% in MoM active visitors.July2021
Other
usps.com was the #7 website for females, and it was trending +7% in MoM active visitors.July2021
Finance
Venmo is up 131% in month over month active Millennial app users.July2021
Technology
Of 200 observed mobile users, 11% recently switched just to try something new.September2020
Technology
Of 200 observed mobile users, 17% recently switched to get on a family plan.September2020
Technology
Of 200 observed mobile users, 22% recently switched for better cell service.September2020
Technology
Of 200 observed mobile users, 33% had a bad experience with their last provider.September2020
Technology
Of 200 observed mobile users, only 11% recently switched to get a discount.September2020
Technology
27% of 10+ year Verizon users are open to switching in next 2 years.November2020
Restaurant
Foot traffic visitation to Waffle House declined by 3% this month compared to last month.August2021
Convenience
Walgreens was the #5 venue for females, and it was trending -2% in MoM active shoppers.July2021
Convenience
Walgreens was the #7 venue for males, and it was trending -1% in MoM active shoppers.July2021
Convenience
walgreens.com was the #34 website for females, and it was trending -14% in MoM active visitors.July2021
Convenience
21% will shop at either CVS or Walgreens for a quick trip, choosing by proximity.December2020
Convenience
44% will usually choose Walgreens over CVS for a quick trip, regardless of proximity.December2020
Convenience
Of those who shop at CVS and Walgreens, 34% mostly buy beauty, 21% diet & nutrition products, and only 8% baby/child products.December2020
Convenience
Of those who shop at CVS and Walgreens, 42% prefer Walgreens.December2020
Convenience
Of those who shop at CVS and Walgreens, 53% say CVS has lower prices.December2020
Convenience
Of those who shop at CVS and Walgreens, 53% say CVS wins in customer experience.December2020
Convenience
Of those who shop at CVS and Walgreens, 57% mostly buy personal care, 55% health & medication, and 46% grocery.December2020
Convenience
Of those who shop at CVS and Walgreens, 60% say CVS has a wider variety.December2020
Convenience
Of those who shop at CVS and Walgreens, 64% say CVS has shorter lines.December2020
Convenience
Of those who shop at CVS and Walgreens, 66% say CVS has a better rewards program.December2020
Convenience
Of those who shop at CVS and Walgreens, 71% would download their apps for discount offers.December2020
Convenience
Of those who shop at CVS and Walgreens, 81% say CVS has longer reciepts.December2020
Convenience
Of those who shop at CVS and Walgreens, only 18% would download their apps for curbside pickup or at-home delivery.December2020
Big Box
16% of responders were most likely to buy pet supplies on Amazon Prime, 10% on Walmart Plus, 9% on another app, 33% in a Walmart store, and 33% in another store.September2020
Big Box
29% of responders were most likely to buy beauty and health products on amazon Prime, 10% on Walmart Plus, 5% on another app, 32% in a Walmart store, and 24% in another store.September2020
Big Box
33% of responders were most likely to buy sports and outdoor items on Amazon Prime, 8% on Walmart Plus, 4% on another app, 23% in the Walmart store, and 32% in another store.September2020
Big Box
38% of responders were most likely to buy electronics and computers on Amazon Prime, 10% on Walmart Plus, 11% on another app, 18% at the Walmart store, and 23% at another store.September2020
Big Box
38% of responders were most likely to buy toys, kids, and baby items on Amazon Prime, 10% on Walmart Plus, 4% on another app, 24% in the Walmart store, and 24% in another store.September2020
Big Box
42% of responders were most likely to buy movies on Amazon Prime, 8% on Walmart Plus, 14% on other apps, 20% in the Walmart store, and 17% in another store.September2020
Big Box
42% of responders were most likely to buy Music and games on Amazon Prime, 10% on Walmart Plus, 15% on another app, 15% in the Walmart store, and 16% at another store.September2020
eCommerce
6% of responders were most likely to buy food and groceries on Amazon Prime, 14% on Walmart Plus, 3% on another app, 37% in a Walmart store, and 40% in another store.September2020
Big Box
63% of respondents were most likely to buy books on Amazon Prime, 15% on other apps, 13% in the Walmart store, and 17% at other stores.September2020
eCommerce
Amazon Prime risked losing 49% to Walmart Plus.September2020
Big Box
64% of men planned to visit Walmart on Black Friday.November2020
Big Box
77% of consumers planned to visit Walmart on Black Friday.November2020
eCommerce
On Black Friday 2020, 64% shopped online or in-store at Walmart.November2020
Big Box
On Black Friday, 64% of consumers planned to shop on Walmart.November2020
eCommerce
Walmart got 73M online visitors on November 25th, because they put out a PS5 deal, while Target visits tanked in the same day.November2020
Big Box
12% of shoppers are now only buying preferred brands.May2020
Big Box
32% of shoppers want a quick trip.May2020
Big Box
36% of shoppers leave if you don’t have their items stocked.May2020
Big Box
37% of consumers price drive purchases in dairy.May2020
Big Box
39% of consumers price drive purchases in beverages.May2020
Big Box
56% of shoppers are using self-service checkouts.May2020
Big Box
22% thought that Walmart had more quality items than Target.March2021
Big Box
31% liked Walmart’s price matching policy.March2021
eCommerce
49% said that Walmart had a better online shopping experience than Target.March2021
Big Box
49% thought Walmart’s shipping was fast.March2021
Big Box
53% liked Walmart’s great deals.March2021
Big Box
57% of consumers shopped at Walmart over Target.March2021
Big Box
57% said that it was easier to find the items on their grocery list at Walmart than at Target.March2021
eCommerce
59% preferred to shop on Target’s app vs. Walmarts app.March2021
Big Box
60% shopped at Walmart instead of Target because it was closer to home, and 63% thought Walmart had better deals.March2021
eCommerce
63% said it was easy to shop online at Walmart.March2021
Big Box
65% could find everything they needed at Walmart.March2021
Big Box
70% felt that Walmart has better shopping hours than Target.March2021
Big Box
When shopping for electronics, toiletries, household items, and groceries, Walmart was the preferred store with percentages in the 60s of people shopping there as opposed to in Target.March2021
Big Box
25% of customers who used a cashier also purchased a point-of-sale item.June2020
Big Box
44% of consumers self-checkout for convenience and 41% for speed.June2020
eCommerce
46% of Walmart customers like online shopping more than they do in-store.June2020
Big Box
53% of consumers choose self-checkout over cashier assisted.June2020
Big Box
98% of customers will use self-checkout in the future.June2020
Big Box
99% of consumers are satisfied with self-checkout.June2020
Big Box
19% of Taget and Walmart parents planned to spend more on sports and outdoor activities.July2020
Big Box
25% who used a cashier also purchased a point-of-sale item.July2020
Big Box
37% of Taget and Walmart parents planned to spend more on movies and streaming.July2020
Big Box
41% of Taget and Walmart parents planned to spend more on video games.July2020
Big Box
43% of Taget and Walmart parents planned to spend more on health/wellness products.July2020
Big Box
44% self-checkout for convenience— and 41% for speed.July2020
eCommerce
46% like online shopping MORE than they do in-store.July2020
Big Box
47% of in-store shoppers at Walmart, Target, Best Buy, and Home Depot chose a cashier over self-checkout.July2020
Big Box
47% of in-store shoppers at Walmart, Target, Best Buy, and Home Depot chose a cashier over self-checkout.July2020
Big Box
47% of in-store shoppers at Walmart, Target, Best Buy, and Home Depot chose a cashier over self-checkout.July2020
Big Box
47% of in-store shoppers at Walmart, Target, Best Buy, and Home Depot chose a cashier over self-checkout.July2020
Big Box
53% choose self-checkout over cashier-assisted.July2020
Big Box
53% of parents exiting Walmart and Target were buying things they wouldn’t normally buy.July2020
Big Box
53% of parents planned to spend more on books, board games, and toys.July2020
Big Box
55% of parents are working at home with kids present.July2020
Big Box
58% of consumers will continue to use new brands that they’ve found.July2020
Big Box
62% of parents say they are as (or more productive) at home.July2020
Big Box
7% of parents planned to spend more on trips and vacations.July2020
Big Box
98% will self-checkout in the future.July2020
Big Box
99% satisfied with self-checkout.July2020
eCommerce
In Los Angeles, Walmart is currently the only large grocery website trending up in traffic, likely because they are more than a just grocery provider.July2020
eCommerce
In New York, Target.com dipped in visits (-9%), while Walmart.com has pulled through with a 7% increase MoM.July2020
Big Box
Alibaba had 162% more Gen X U.S. app users last month, while Amazon and Walmart apps saw negligible changes.July2021
Big Box
Walmart was the #2 venue for females, and it was trending -4% in MoM active shoppers.July2021
Big Box
Walmart was the #2 venue for males, and it was trending -5% in MoM active shoppers.July2021
Big Box
Walmart was the #22 app for females, and it was trending +3% in MoM active users.July2021
Big Box
Walmart was the #42 app for males, and it was trending +9% in MoM active users.July2021
Big Box
walmart.com was the #11 website for males, and it was trending +9% in MoM active visitors.July2021
Big Box
walmart.com was the #5 website for females, and it was trending +1% in MoM active visitors.July2021
Big Box
91% of people walking out of Walmart between the ages of 18-45 purchase sustainable products.January2021
Grocery
17% of consumers chose to shop at Walmart more often than other nearby grocery stories.February2021
Big Box
64% of men planned to hit up Walmart on Cyber Monday.December2020
Big Box
11% decline in people feeling very concerned or anxious.April2020
Big Box
12% decline in purchase of sweets and toilet paper.April2020
Big Box
24% of shoppers have stopped stockpilingApril2020
Big Box
18% had a better recall at Walmart than Target with prominent displays on a recent Coppertone ad.April2021
Big Box
25% bought Coppertone from seasonal displays at Walmart during their in-store promo.April2021
Big Box
27% bought Coppertone at Walmart non-sunscreen displays during their in-store promo.April2021
Big Box
63% recalled the new Coppertone ad at Walmart.April2021
Convenience
Wawa was the #26 venue for males, and it was trending -4% in MoM active shoppers.July2021
Convenience
Wawa was the #28 venue for females, and it was trending -12% in MoM active shoppers.July2021
Technology
Waze was the #46 app for males, and it was trending +4% in MoM active users.July2021
Finance
wellsfargo.com was the #48 website for males, and it was trending +9% in MoM active visitors.July2021
Finance
wellsfargo.com was the #50 website for females, and it was trending +6% in MoM active visitors.July2021
Restaurant
Wendy’s was the #16 venue for females, and it was trending -1% in MoM active shoppers.July2021
Restaurant
Wendy’s was the #19 venue for males, and it was trending -6% in MoM active shoppers.July2021
Restaurant
Foot traffic visitation to Wendys declined by 3% this month compared to last month.August2021
Restaurant
Foot traffic visitation to Whataburger declined by 3% this month compared to last month.August2021
Technology
WhatsApp was the #10 app for females, and it was trending -8% in MoM active users.July2021
Technology
WhatsApp was the #9 app for males, and it was trending +1% in MoM active users.July2021
Snacks
9% say their favorite brand of crackers is Wheat Thins.March2021
Restaurant
Foot traffic visitation to White Castle declined by 8% this month compared to last month.August2021
Grocery
21% of Whole Foods’ consumers shop once a month.June2020
Grocery
28% of shoppers get all their groceries from Whole Foods, while 72% shop for specialty items only.June2020
Grocery
31% of Whole Foods’ consumers shop multiple times a week.June2020
Grocery
36% of consumers shop at Whole Foods once a month to every few months.June2020
Grocery
41% of shoppers go to Costco when they can’t get it at Trader Joe’s or Whole Foods.June2020
Grocery
42% of consumers shop at Whole Foods because they can’t find their items elsewhere.June2020
Grocery
46% of consumers shop at Whole Foods because they have more brands consumers like.June2020
Grocery
48% of Whole Foods’ consumers shop multiple times a month.June2020
Grocery
54% of shoppers can’t find all their groceries in just one go.June2020
Grocery
84% of consumers said Trader Joe’s has better customer service, 64% say it has better deals, and 91% think it has the best value, along with 78% who think it has a family-friendly environment.June2020
Grocery
84% of consumers said Trader Joe’s has better customer service, 64% say it has better deals, and 91% think it has the best value, along with 78% who think it has a family-friendly environment.June2020
Grocery
56& of consumers shop at Whole Foods because their products are higher quality.June2020
Grocery
At Whole Foods, 51% of shoppers buy fruits and vegetables, 44% buy snacks, and 37% buy bakery items.June2020
Grocery
28% get all their groceries at Whole Foods, while only 72% shop for specialty items.June2021
Grocery
31% shop at Whole Foods once a week, or more.June2021
Grocery
At Whole Foods, 51% are buying fruits and vegetables, 44% are buying snacks, and 37% are buying bakery items.June2021
Other
wikipedia.org was the #10 website for females, and it was trending -12% in MoM active visitors.July2021
Other
wikipedia.org was the #6 website for males, and it was trending +2% in MoM active visitors.July2021
Health
66% of consumers use Windex to clean their home.April2020
Restaurant
Foot traffic visitation to Wingstop increased by 1% this month compared to last month.August2021
Games
38% of consumers found out about the game Words with Friends through family/friends, 21% through the app store, 36% through ads, 5% don’t play it, and 1% have never heard of it.June2020
Games
39% of consumers say Words with Friends is their favorite app.June2020
Games
77% of consumers play Words with Friends.June2020
Games
47% of gamers were excited to play Halo Infinite.March2021
Games
65% of gamers said they liked PlayStation better because it’s fast, while 63% said it was because they liked the console for its visuals.March2021
Games
72% of gamers said the controller for PlayStation was better than XBox.March2021
Games
86% of gamers said that the PlayStation controller is better because it has textured grips which make it easier to play on.March2021
Games
It was 20% more difficult to find a PS5 than an Xbox X Series.March2021
Technology
xfinity.com was the #26 website for females, and it was trending +1% in MoM active visitors.July2021
Technology
xfinity.com was the #42 website for males, and it was trending +7% in MoM active visitors.July2021
Technology
Yahoo Mail was the #12 app for females, and it was trending -5% in MoM active users.July2021
Technology
Yahoo Mail was the #18 app for males, and it was trending -9% in MoM active users.July2021
Technology
yahoo.com was the #2 website for males, and it was trending +16% in MoM active visitors.July2021
Technology
yahoo.com was the #3 website for females, and it was trending +5% in MoM active visitors.July2021
Other
74% of millennials owned either a Yeti, HydroFlask, or Contigo reusable water bottle.February2020
Advertising
10% say that YouTube ads are very relevant to them.June2020
Advertising
11% said they were extremely satisfied with YouTube ads.June2020
Advertising
14% said they were very satisfied with YouTube ads.June2020
Advertising
14% say they have bought from a YouTube ad.June2020
Advertising
18% say that YouTube ads are moderately relevant to them.June2020
Games
27% of gamers use YouTube to watch live streams of online gaming.June2020
Games
28% of gamers use YouTube to watch trailers by gaming companies.June2020
Games
31% of gamers use YouTube for gameplay with commentary.June2020
Games
33% of gamers use YouTube for funny clips of gameplay.June2020
Advertising
35% say that YouTube ads are somewhat relevant to them.June2020
Advertising
40% say they do click on the YouTube ads they see, while 60% say they don’t.June2020
Games
46% of gamers use YouTube for walkthroughs, to help.June2020
Advertising
47% say they were moderately satisfied with YouTube ads.June2020
Video
84% of consumers use YouTube for entertainment.June2020
Advertising
86% say they have never bought from a YouTube ad.June2020
Music
YouTube Music was the #20 app for females, and it was trending -4% in MoM active users.July2021
Music
YouTube Music was the #25 app for males, and it was trending -13% in MoM active users.July2021
Video
YouTube was the #4 app for males, and it was trending -0% in MoM active users.July2021
Video
YouTube was the #7 app for females, and it was trending -5% in MoM active users.July2021
Video
youtube.com was the #11 website for females, and it was trending -16% in MoM active visitors.July2021
Video
youtube.com was the #7 website for males, and it was trending +7% in MoM active visitors.July2021
Other
zillow.com was the #24 website for females, and it was trending -8% in MoM active visitors.July2021
Other
zillow.com was the #41 website for males, and it was trending +3% in MoM active visitors.July2021
Work
ZipRecruiter just say a 28% rise in millenial app users, possibly due to the fact that there are 9.8 million U.S. job openings.June2021
Games
16% of consumers say Zynga Poker is their favorite app.June2020
Games
37% of consumers found out about the game Zynga Poker through family/friends, 21% through the app store, 32% through ads, 26% don’t play it, and 7% have never heard of it.June2020
Games
40% of consumers play Zynga Poker.June2020
Health
33% of consumers use Zyrtec to treat allergies or sinus problems.April2020
Finance
Of mobile payment app users, 41% like that they are easier than other forms of payment.August2021
Finance
37% of mobile payment app users like that they are instantaneous vs. other forms of payment.August2021
Finance
Of mobile payment app users, only 15% like them for their security.August2021
Finance
94% of mobile payment app users are familiar with PayPal.August2021
Finance
60% of mobile payment app users are familiar with Venmo.August2021
Finance
73% of mobile payment app users say PayPal is their go-to payment app.August2021
Finance
70% of mobile payment app users say they chose PayPal as their go-to because it’s easy to use.August2021
Finance
67% of mobile payment app users said they chose PayPal as their go-to app because they’re familiar with it.August2021
Finance
49% of mobile payment app users use PayPal when they’re paying back their friends, and 45% use it when they’re paying for consumer goods.August2021
Finance
94% of mobile payment app users use PayPal for personal, rather than business use.August2021
Finance
43% of mobile payment app users use PayPal at the grocery store.August2021
Finance
42% of mobile payment app users use PayPal at restaurants and retailers.August2021
Finance
72% of mobile payment app users are most likely to use PayPal because it’s easy to use.August2021
Finance
79% of consumers have been using a mobile payment app for 2+ years.August2021
Finance
43% of consumers use a mobile payment app weekly to pay for things.August2021
Finance
41% of consumers have 6+ mobile payment apps that they currently use.August2021
Finance
34% of consumers say it’s very important to have multiple electronic payment apps to choose from.August2021
Finance
66% of consumers prefer their mobile payment app to cash or credit card.August2021
Finance
52% of consumers use PayPal more than cash or credit.August2021
Finance
60% of consumers say they use PayPal more than cash/credit because it’s easy to use.August2021
Finance
61% of consumers think mobile payment apps will replace cash/credit cards.August2021
Drinks
Of sports drink buyers visiting 7-Eleven, 97% have heard of Gatorade.August2021
Drinks
Of sports drink buyers visiting 7-Eleven, 93% have heard of Powerade.August2021
Drinks
Of sports drink buyers visiting 7-Eleven, 75% have heard of Body Armor.August2021
Drinks
Of sports drink buyers visiting 7-Eleven, 32% have heard of Bolt 24.August2021
Drinks
Of sports drink buyers visiting 7-Eleven, 62% got a Gatorade.August2021
Drinks
66% of sports drink buyers visiting 7-Eleven say flavor is most important to them when choosing a brand.August2021
Drinks
56% of 7-Eleven sports drink buyers say performance benefits are important to them when choosing a brand.August2021
Drinks
66% of sports drink buyers visiting 7-Eleven always choose Gatorade.August2021
Drinks
24% of sports drink buyers visiting 7-Eleven who don’t usually get a Gatorade bought it today, because it was the size they wanted.August2021
Drinks
20% of sports drink buyers visiting 7-Eleven who don’t usually get a Gatorade bought it today, because it was on sale.August2021
Drinks
For sports drink buyers visiting 7-Eleven, Gatorade wins in every category: price, flavor, size, promos, reviews, nutrition. Ingredients and performance benefits. August2021
Drinks
40% of 7-Eleven sports drink buyers say Gatorade is the healthiest option for the category.August2021
Drinks
54% of 7-Eleven sports drink buyers have at least one a day.August2021
Drinks
72% of 7-Eleven sports drink buyers enjoy their beverage in the afternoon. August2021
Drinks
26% of 7-Eleven sports drink buyers enjoy their beverage at home.August2021
Drinks
19% of 7-Eleven sports drink buyers enjoy their beverage with a sandwich.August2021
Drinks
80% of 7-Eleven sports drink buyers have seen a Gatorade ad.August2021
Drinks
60% of 7-Eleven sports drink buyers have seen a Powerade adAugust2021
Drinks
44% of 7-Eleven sports drink buyers have seen a Body Armor ad.August2021
Drinks
16% of 7-Eleven sports drink buyers have seen a Bolt 24 ad. August2021
Drinks
54% of 7-Eleven sports drink buyers are likely to buy a Gatorade after seeing an ad. August2021
Drinks
41% of 7-Eleven sports drink buyers are likely to buy a Powerade after seeing an ad.August2021
Drinks
35% of 7-Eleven sports drink buyers are likely to buy a Body Armor after seeing an ad.August2021
Drinks
22% of 7-Eleven sports drink buyers are likely to buy a Bolt 24 after seeing an ad. August2021
Drinks
43% of 7-Eleven sports drink buyers are likely to buy a Gatorade after seeing an athlete in ads.August2021
Drinks
34% of 7-Eleven sports drink buyers are likely to buy a Powerade after seeing an athlete in ads.August2021
Drinks
32% of 7-Eleven sports drink buyers are likely to buy a Body Armor after seeing an athlete in ads.August2021
Drinks
25% of 7-Eleven sports drink buyers are likely to buy a Bolt 24 after seeing an athlete in ads.August2021
Games
58% of people with a Fantasy Football app visit that app multiple times a day.September2021
Games
70% of people with a Fantasy Football app use the app for the competition, 64% use it for entertainment.September2021
Games
54% of people with a Fantasy Football app used it to research players, 47% did it to read news.September2021
Games
90% of Fantasy Football app users were satisfied with their app experience.September2021
Games
31% of Fantasy Football app users noticed ads while on their app.September2021
Games
61% of Fantasy Football app users find the ads they saw while on the app relevant.September2021
Games
Only 5% of Fantasy Football app users bought something while on the app.September2021
Games
29% of Fantasy Football app users would recommend their app to provide them with faster, better stats for each player.September2021
Games
According to Fantasy Football app users, Yahoo Sports is the best app to engage with family/friends and coworkers, to interact with other sports fans, and to entertain with.September2021
Games
According to Fantasy Football app users, ESPN is the best app for the competition, for the change to own and manage a team, for the thrill of winning and for the smack talk. September2021
Games
40% of Fantasy Football app users say ESPN is the leader, followed by 34% who say Yahoo Sports. September2021
Games
46% of Fantasy Football app users say ESPN is the best at giving you the most strategy plays.September2021
Games
42% of Fantasy Football app users say ESPN is the best Fantasy Football app overall.September2021
Games
52% of Fantasy Football app users say the reason ESPN is the best Fantasy Football app overall is because it has the latest news and player stats. September2021
Games
64% of people with a Fantasy Football app are most likely to play in a league with friends.September2021
Games
63% of Fantasy Football app users do trades at least somewhat often in a week.September2021
Restaurant
67% of people walking out of Olive Garden are loyalists, going often compared to other restaurants.September2021
Restaurant
76% of Olive Garden patrons choose to eat there more because they say the food is better.September2021
Restaurant
84% of Olive Garden restaurant goers have been dining there more, or the same, for the past 3 months.September2021
Restaurant
49% of the people dining in at Olive Garden more in the past 3 months are doing so to spend time with family + friends.September2021
Restaurant
39% of the people not dining in at Olive Garden more in the past 3 months say it’s because they’re cooking at home more.September2021
Restaurant
85% of people who dined in at Olive Garden were satisfied with their recent experience there.September2021
Restaurant
60% of Olive Garden restaurant diners were extremely likely to dine there again.September2021
Restaurant
74% of people who dined in at Olive Garden are likely to dine in at other casual restaurants in the next 3 months.September2021
Restaurant
87% of dine-in Olive Garden patrons are likely to recommend others to eat there as well.September2021
Restaurant
37% of the people who recently ate at Olive Garden said they were craving something they’d had there.September2021
Restaurant
Olive Garden received excellent ratings in food, service, staff, value and food quality by dine-in restaurant goers. Highest was food taste at 63%.September2021
Restaurant
60% of consumers who eat in at Olive Garden go with 2-3 people in their party.September2021
Restaurant
84% of people who went to Olive Garden ordered pasta, and 82% ordered breadsticks.September2021
Restaurant
71% of people leaving Olive Garden were very satisfied with their meal.September2021
Restaurant
71% of people leaving Olive Garden say they prefer to order food for dine-in at the restaurant.September2021
Restaurant
92% of people who dined in at Olive Garden expect their frequency of eating out to increase or stay the same in the next 3 months.September2021
Restaurant
38% of diners who ate in at Olive Garden say the Delta variant has impacted their decision to dine in at casual restaurants.September2021

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