Is your panel keeping secrets from you?
Your insights are vital to the business. But, your panelists may be holding you back.
FACT: Panels are peppered in problems. Why? The moment your survey data is contaminated with any panelists’ bad data—all of the insights you worked so hard to collect, are invalid.
That’s why 91% of market researchers say quality is their key driver of method selection. But, quality panelists are hard to find. So, we did the digging for you. To rule out the bad stuff. And, here are the 6 things you need to know.