Great things come in threes.
There are three primary colors.
And three little pigs. Three blind mice. And three musketeers. The three French hens come before the four calling birds my true love gave to me.
And who can forget three Billy Goats Gruff?
You get the picture. Yes, three is a good number. And, in this guide, we share the three ways to step away from stated behavior.
It may seem helpful to rely on consumers’ stated intentions. But, it’s a trap. And here’s why: Stated behavior asks you to rely on data with:
- Recall Bias.
Let’s look at these in-depth to see why stepping away from stated is the best decision to make.