Great things come in threes.

Three is a good number.

And, in this guide, we share the three ways to step away from stated behavior.

It may seem helpful to rely on consumers’ stated intentions. But, it’s a trap. And here’s why: Stated behavior asks you to rely on data with:

1. Fraud.
2. Recall Bias.

Let’s look at these in-depth to see why stepping away from stated is the best decision to make.