The U.S. economy is built on consumerism.
In times where buyer behavior is uncertain, it’s vital to pull data straight from the source: the voice of the customers.
When people become unsure of the economy, they are quite careful with their spends. More emphasis is placed on purchasing essentials, and less is spent on discretionary items.
This is the time to watch where they go, hear what they need, and to respond accordingly.
Let’s look at what they’re telling us; together.