Validated & instant qualitative studies.
Instant Audiences recruits participants based on real behaviors and connects you with them instantly, so you can gather feedback in the moment, adjust as insights emerge, and keep your research moving at the speed of your team.
The hidden cost of traditional qualitative studies
What should be delivering fast insights often becomes the bottleneck.
Weeks lost in recruitment
Campaigns and decisions are delayed waiting on finding the right participants.
Manual & time-consuming processes
Teams spend more time on session coordination and logistics than collecting insights.
Slow to surface what matters
By the time data is sorted through and insights are uncovered, the moment to act has passed.
Why choose MFour for your next qualitative study?
Run focus groups and individual interviews without the hassle.
Instant participation
Participation
Sessions are mobile and browser friendly, allowing participants to join using their own devices.
Reactions & adjustments
Feedback and responses are captured in real-time, allowing for on-the-spot adjustments.
Insights
Once a session ends, PDF reports are generated instantly and ready for immediate analysis.
Qualitative insights in three steps.
1. Define your audience
Tell us who you want to talk to — we’ll find them based on real-world behaviors.
2. We handle the details
Recruiting, screening, scheduling — we manage it all so you can focus on the insights.
3. Launch in 24 hours
Kickoff your study, watch results roll in, and access them in real time.
Instant Audiences fuels fast, smart decisions.
Validate your message to ensure what you say resonates.
Pre-test which creative concepts connect with consumers before your campaign goes live.
Identify what satisfies or frustrates your consumers to improve every touchpoint.
Understand how your product is perceived so you can deliver what your consumers truly want.
Built for the way you work today.
Contact us to learn how Instant Audiences can transform your next qualitative research study.