Prove First-Party
OOH Ad Effectiveness
Are you seeking clarity amidst the uncertainty of your Out-of-Home advertising campaigns? Gain insights into OOH ad effectiveness by engaging with validated, exposed consumers. Discover how these campaigns can drive a tangible lift in key performance indicators (KPIs), demonstrating the significance of OOH alongside other advertising channels.
How it works.
Step 1
OOH Media Unit in the campaign market are geofenced.
Step 2
User who crosses geofence is passively exposed to creative (the test group).
Step 3
Exposed user gets survey through Surveys On The Go® to complete within 24 hours of exposure.
Step 4
Significant brand lift impact measured comparing exposed audience to a control.
Welcome to MFour Studio
The solution you’ve been searching for.
We specialize in Out-of-Home advertising brand lift. Our cutting-edge data platform empowers businesses like yours to precisely measure the impact of your out-of-home ad campaigns, so you can make data-driven decisions and maximize your ROI.
What sets us apart.
Market level results
GeoValidated® first
party exposure
The nation’s largest single source panel
Fast, direct consumer feedback
OOH industry
normative benchmarks
Who we help.
Brands
Agencies
Media Owners & Operators
Demand & Supply Side Platforms
Mark Costa – JC Decaux
“A fantastic methodology and an even better team.”
Normative benchmarks:
brand studies
completed interviews
categories of OOH ads
“We saw an 85% lift in brand awareness using Out-of-Home ads; measured by MFour.”
Ritual Vitamins
Our Services
Brand Lift
Show consumers exposed to your ad feel more favorably about your brand by talking to them immediately following validated exposure.
Brand Lift + Attribution
We’ll help you determine the true impact of your out-of-home ads on customer behavior.
Consumer Understanding
Gain insights into which locations, creatives, and formats are delivering the best results.
Survey Design
Target your messaging effectively by understanding your audience’s demographics, interests, and behaviors.
Why Choose MFour?
