You don’t build the industry’s most comprehensive panel the old-fashioned way.

So, MFour collects Fair Trade Data™ — behavioral data that pollsters, and pollees, can feel good about.

The Close-up

Fair Registration

Before we bring in a byte of data, panelists sign-up via our plain disclosure double opt-in privacy process. We make sure they want to participate; that way, you know you’re getting good intel.

Fair Collection

Dedication? Check. All our panelists receive regular reminders about our ongoing data collection — and if they want to stop, they can opt out whenever.

Fair Compensation

We want panelists to know that we value their input, and money really does talk. That’s why we pay them above-industry-average rates for their efforts.

Cases in Point

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    • What exactly is behavioral data, anyway?
    • Why should you add it to your survey results?
    • How can you use both to improve your marketing tactics?
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