Case study: Ritual vitamins sees 85% brand lift.
The goal. Ritual was founded on the belief that better health begins with better ingredients. Their “Not a Miracle” campaign…
This is
Behavior Data
You don’t build the industry’s most comprehensive panel the old-fashioned way.
So, MFour collects Fair Trade Data™ — behavioral data that pollsters, and pollees, can feel good about.
The Close-up
Fair Registration
Before we bring in a byte of data, panelists sign-up via our plain disclosure double opt-in privacy process. We make sure they want to participate; that way, you know you’re getting good intel.
Fair Collection
Dedication? Check. All our panelists receive regular reminders about our ongoing data collection — and if they want to stop, they can opt out whenever.
Fair Compensation
We want panelists to know that we value their input, and money really does talk. That’s why we pay them above-industry-average rates for their efforts.
Cases in Point
Why 59% of cannabis buyers use an app.
The goal. How do you win market share in a brand-new area? Talk to the competition. Well, at least to…
How to boost foot traffic 50%.
Is foot traffic vital to you? See what this one company did to boost their foot traffic 50%. Here’s a secret. They…
Experience Studio
Immerse yourself in the world of democratized data, no strings attached. Click below to register for your free trial.
Give it a tryThe Latest
Employee Spotlight: Kevin Ha, Research Strategy
MFOUR PROFILE MFour Profile: Kevin Ha, Research Strategy Kevin Ha is a research strategy manager on our team, working with…
Why on-demand data is the best thing since McDonald’s french fries.
🎵”Ba da ba ba ba!”🎵 I’m lovin’ it. Now, tell me you’re not picturing a perfect little red box –…
New Phone, Who’s This? See Whose Buying Them & Why.
Those who say they are likely to buy a new smartphone soon are more likely to use payment apps than…
Read This
- What exactly is behavioral data, anyway?
- Why should you add it to your survey results?
- How can you use both to improve your marketing tactics?