This is
Journeys Marketplace

You don’t build the industry’s most comprehensive panel the old-fashioned way.

So, MFour collects Fair Trade Data® — behavioral data that pollsters, and pollees, can feel good about.

The Close-up

Fair Registration

Before we bring in a byte of data, panelists sign-up via our plain disclosure double opt-in privacy process. We make sure they want to participate; that way, you know you’re getting good intel.

Fair Collection

Dedication? Check. All our panelists receive regular reminders about our ongoing data collection — and if they want to stop, they can opt out whenever.

Fair Compensation

We want panelists to know that we value their input, and money really does talk. That’s why we pay them above-industry-average rates for their efforts.

Cases in Point

Experience Studio

Immerse yourself in the world of democratized data, no strings attached. Click below to register for your free trial.

The Latest

Where should you advertise to the future hybrid owners of America?

Green is the new black! California is leading the charge in the race towards zero-emissions vehicles, with a new law…

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Panelists who said they were struggling to get by, were more likely to visit which stores?
Fintech Goes Mainstream: How to Target for Financial Inclusion.

Are you curious about how your financial situation affects where you shop and what fintech apps you use? We did…

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Men going to Starbucks value different healthy behaviors.
Here’s the skinny on your male Starbucks lovers.

Think of your typical Starbucks consumer… Are you picturing a gym-going, salad-eating man? Probably not. But men who value their…

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Read This

  • What exactly is behavioral data, anyway?
  • Why should you add it to your survey results?
  • How can you use both to improve your marketing tactics?
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