This is
Journeys Marketplace

You don’t build the industry’s most comprehensive panel the old-fashioned way.

So, MFour collects Fair Trade Data™ — behavioral data that pollsters, and pollees, can feel good about.

The Close-up

Fair Registration

Before we bring in a byte of data, panelists sign-up via our plain disclosure double opt-in privacy process. We make sure they want to participate; that way, you know you’re getting good intel.

Fair Collection

Dedication? Check. All our panelists receive regular reminders about our ongoing data collection — and if they want to stop, they can opt out whenever.

Fair Compensation

We want panelists to know that we value their input, and money really does talk. That’s why we pay them above-industry-average rates for their efforts.

Cases in Point

Exit Intercept: How to fix a $5 billion hole in sales.

Stop her. She’s leaving, without spending a dime inside of your store. Find out why. Be like this brand. They talked to non-buyers and used their data to fix a…

Why 64% shop online — then, go visit a store.

It’s sexy. That sleek, white laptop you’re looking at online. It comes perfectly equipped with everything you need. But, you’re still not ready to buy it. Not yet, at least….

Coppertone's path to purchase: From in-store to out in the sun

Coppertone ads reveal a 72% repurchase rate.

You can feel the heat. Sure, you may be inside the store, reaching for a bottle of sunblock…but, the moment your fingers slide across that blue bottle, you’re outside. Soaking…

Experience Studio

Immerse yourself in the world of democratized data, no strings attached. Click below to register for your free trial.

Give It A Try

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