This is
Persona Views

You could try to read consumers’ minds. Or they could tell you themselves.

Work with Persona Views — an industry-(re)defining audience intelligence tool available directly in MFour Studio™.

The Close-up

The Wisdom of Crowds

Access user behavior analytics — who’s, what’s, where’s, and why’s — from over 100,000 demographically balanced consumer panelists and take your ROIS to new heights.

Full-Journey Visibility

In-store, on-app, or via web, Persona Views gives you a look into consumer behavioral data. That gives you a leg up on your competitors.

Complete Compliance

California’s CCPA ranks among the toughest data regulations in the U.S. — and we treat every panelist’s data to that standard (or higher), no matter their home state.

Cases in Point

Experience Studio

Immerse yourself in the world of democratized data, no strings attached. Click below to register for your free trial.

The Latest

Where should you advertise to the future hybrid owners of America?

Green is the new black! California is leading the charge in the race towards zero-emissions vehicles, with a new law…

Read More
Panelists who said they were struggling to get by, were more likely to visit which stores?
Fintech Goes Mainstream: How to Target for Financial Inclusion.

Are you curious about how your financial situation affects where you shop and what fintech apps you use? We did…

Read More
Men going to Starbucks value different healthy behaviors.
Here’s the skinny on your male Starbucks lovers.

Think of your typical Starbucks consumer… Are you picturing a gym-going, salad-eating man? Probably not. But men who value their…

Read More

Read This

  • What does a typical, frequent 7-Eleven visitor look like?
  • Do they prefer buying coffee or soda? Pizza or chips?
  • How can you use their web, app, and venue data to better target them?
bg dots