You could try to read consumers’ minds. Or they could tell you themselves.

Work with Persona Views — a industry-(re)defining audience intelligence tool available directly in MFour Studio™.

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The Wisdom of Crowds

Access user behavior analytics — who’s, what’s, where’s, and why’s — from over 100,000 demographically balanced consumer panelists and take your ROIS to new heights.

Full-Journey Visibility

In-store, on-app, or via web, Persona Views gives 
you a look into consumer behavioral data. That gives you a leg up on your competitors.

Complete Compliance

California’s CCPA ranks among the toughest data regulations in the U.S. — and we treat every panelist’s data to that standard (or higher), no matter their 
home state.

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    • What does a typical, frequent 7-Eleven visitor look like?
    • Do they prefer buying coffee or soda? Pizza or chips?
    • How can you use their web, app, and venue data to better target them?
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