Exit Intercept: How to fix a $5 billion hole in sales.
Stop her. She’s leaving, without spending a dime inside of your store. Find out why. Be like this brand. They talked to non-buyers and used their data to fix a…
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Persona Views
You could try to read consumers’ minds. Or they could tell you themselves.
Work with Persona Views — an industry-(re)defining audience intelligence tool available directly in MFour Studio™.
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The Wisdom of Crowds
Access user behavior analytics — who’s, what’s, where’s, and why’s — from over 100,000 demographically balanced consumer panelists and take your ROIS to new heights.
Full-Journey Visibility
In-store, on-app, or via web, Persona Views gives you a look into consumer behavioral data. That gives you a leg up on your competitors.
Complete Compliance
California’s CCPA ranks among the toughest data regulations in the U.S. — and we treat every panelist’s data to that standard (or higher), no matter their home state.
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Why 64% shop online — then, go visit a store.
It’s sexy. That sleek, white laptop you’re looking at online. It comes perfectly equipped with everything you need. But, you’re still not ready to buy it. Not yet, at least….
Coppertone ads reveal a 72% repurchase rate.
You can feel the heat. Sure, you may be inside the store, reaching for a bottle of sunblock…but, the moment your fingers slide across that blue bottle, you’re outside. Soaking…
Experience Studio
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The Latest
Where should you advertise to the future hybrid owners of America?
Green is the new black! California is leading the charge in the race towards zero-emissions vehicles, with a new law…
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Fintech Goes Mainstream: How to Target for Financial Inclusion.
Are you curious about how your financial situation affects where you shop and what fintech apps you use? We did…
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Here’s the skinny on your male Starbucks lovers.
Think of your typical Starbucks consumer… Are you picturing a gym-going, salad-eating man? Probably not. But men who value their…
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- What does a typical, frequent 7-Eleven visitor look like?
- Do they prefer buying coffee or soda? Pizza or chips?
- How can you use their web, app, and venue data to better target them?
