Case study: Ritual vitamins sees 85% brand lift.
The goal. Ritual was founded on the belief that better health begins with better ingredients. Their “Not a Miracle” campaign…
This is
Survey Builder
Canned questions get canned answers.
Survey Builder gives polling a personal touch: Custom surveys let you reach consumers on their wavelength — and get potent feedback in turn.
The Close-up
Panoramic Perspectives
Quantitative market research only tells half the story. Our personalized surveys add another quantitative element to the mix (opinions), creating a fuller, more accurate representation of consumer behavioral data.
Track Trends, React to Trends
Keep an eye on weekly, monthly, and quarterly changes in consumer sentiment; when you track on Persona Views, you can segment, understand and take action before your competitors.
Agile Decision-making
Ad hoc. On the fly. In real time. Whatever you call it, Survey Builder empowers everybody to quickly poll consumers, lightening the load on market researchers and accelerating key decisions.
Cases in Point
Why 59% of cannabis buyers use an app.
The goal. How do you win market share in a brand-new area? Talk to the competition. Well, at least to…
How to boost foot traffic 50%.
Is foot traffic vital to you? See what this one company did to boost their foot traffic 50%. Here’s a secret. They…
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Employee Spotlight: Kevin Ha, Research Strategy
MFOUR PROFILE MFour Profile: Kevin Ha, Research Strategy Kevin Ha is a research strategy manager on our team, working with…
Why on-demand data is the best thing since McDonald’s french fries.
🎵”Ba da ba ba ba!”🎵 I’m lovin’ it. Now, tell me you’re not picturing a perfect little red box –…
New Phone, Who’s This? See Whose Buying Them & Why.
Those who say they are likely to buy a new smartphone soon are more likely to use payment apps than…
Read This
- Why do well-designed surveys still get biased responses?
- How can third-party data skew results?
- What can be done to fix all these issues?