Canned questions get canned answers.

Survey Builder gives polling a personal touch: Custom surveys let you reach consumers on their wavelength — and get potent feedback in turn.

The Close-up

Panoramic Perspectives

Quantitative market research only tells half the story. Our personalized surveys add another quantitative element to the mix (opinions), creating a fuller, more accurate representation of consumer behavioral data.

Track Trends, React to Trends

Keep an eye on weekly, monthly, and quarterly changes in consumer sentiment; when you track on Persona Views, you can segment, understand and take action before your competitors.

Agile Decision-making

Ad hoc. On the fly. In real time. Whatever you call it, Survey Builder empowers everybody to quickly poll consumers, lightening the load on market researchers and accelerating key decisions.

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    • Why do well-designed surveys still get biased responses?
    • How can third-party data skew results?
    • What can be done to fix all these issues?
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