Consumer Behavior Datasets for Machine Learning & AI Training

License privacy-compliant, first-party behavioral data from 150,000+ iOS & Android users with over 2 years of history, empowering accurate, compliant, and scalable training for AI and machine learning models.

Apple icon

iOS

Android icon

Android

Why Our Datasets Stand Apart

Why Our Datasets Stand Apart
Checkmark

3 Trillion+ connected data points for cross-channel behavior

Checkmark

3 Trillion+ connected data points for cross-channel behavior

Checkmark

First-party, opt-in data collection for privacy and compliance

Checkmark

Deterministic demographic profiles for accuracy and targeting

Checkmark

2+ years of historical depth plus continuous live streams

Checkmark

Android + iOS coverage representing real, diverse consumers

Checkmark

Surveyable “Whys” to understand the motivations actions

Verified Consumer Data Streams

Triple-opt-in, Fair Trade Data® from 150,000 daily active U.S. consumers — delivering 3B+ verified first-party events you can trust.

Streaming music listening

Audio consumption for measurement and behavioral insights.

Streaming mobile media exposure

App-based consumption for journey insights & sentiment analysis.

Social media ad exposure

Sponsored post tracking for measurement, attribution & brand lift.

Point of interest geolocation

Brick-and-mortar visits for attribution, dwell time & demographic insights.

Omnichannel consumer journeys

Cross-platform behavior for path-to-purchase & journey mapping.

Mobile app usage

Smartphone app usage for measurement, attribution & surveys.

Mobile web clickstream

Browser activity for attribution, search behavior & site visitation.

Food delivery in-app usage

Ordering behavior for purchase trends & demographic insights.

Verified Consumer Data Streams

OmniTraffic® Data is the key to understanding consumer journeys.

Dean of the Sam M. Walton College of Business at the University of Arkansas

How is MFour better?

How is MFour Better

Consumers are dynamic. So is our data. We utilize OmniTraffic location, app and web behaviors collected from the same consumer to meticulously observe the who, what, where, and when of online and offline visits. Then we complement this comprehensive analysis with validated surveys to delve into the underlying reasons for consumer decisions—uncovering “the why.” And we’re the only company approved by Apple to do it.

Navigate consumer research with compliance confidence.

In such a tightly regulated industry, you need partners & data you can trust. Simplify complex behavioral research with MFour, drive innovation, and gather insights, all while staying fully compliant with iOS, Android, and government regulations.

Navigate consumer research with compliance confidence.

Fair Trade Data®

Triple-opt-in, monthly compensated consumers provide you:

Fair Trade Data™
App + Smartphone Usage 

Mobile web clickstream. App usage. In-app actions, including purchases inside. All with timestamps and dwell.

Brick + Mortar Location Visits

Address, latitude, longitude, business name with timestamps & dwell.

Demographic Profiles

Age, gender, ethnicity, geography, income, education, children in HH, pets, military status, job industry, small business owner.

Surveys

Field custom or syndicated surveys to understand “the why” behind unique behaviors, or to profile your unique segments.

Reach the right audience with MFour.

DAU (Daily Active User) For iOS and Android

110,000+

Consumers sharing brick + mortar data.

90,000+

Consumers sharing app + web data.

50,000+

Consumers sharing both brick + mortar and app + web data.

92%

MoM rentention with the Payday program.

55,000

iOS consumers sharing app + web data.

35,000

Android consumers sharing app + web data.

DEMOGRAPHICS
Age
Under 18 6%

18-24 31%

25-34 33%

35-49 22%

50+ 8%

Gender Male 41% | Female 59%
Ethnicity
Caucasian 47%

African-American 25%

Hispanic 17%

Asian 5%

Other 6%

MFour’s Award Winning Panel

Tier 1, top-rated panel by Qualtrics

Tier 1, top-rated panel by Qualtrics

Rated #1 panel quality provider by three survey data platform providers

Rated #1 panel quality provider by three survey data platform providers

Industry avg respondent rejection rate = 25%+, MFour's = 0.4%

Industry avg respondent rejection rate = 25%+, MFour’s = 0.4%

Top-rated research app on iOS and Android

Top-rated research app on iOS and Android, 4.5+ stars

Who OmniTraffic® Data Helps

Who We Help
  • Investment & Asset Management
  • Private Equity
  • Venture Capital
  • Consultants
  • Aggregators
  • Agencies
  • Corporations

See Use Cases Here