Consumer Behavior Datasets for Machine Learning & AI Training
License privacy-compliant, first-party behavioral data from 150,000+ iOS & Android users with over 2 years of history, empowering accurate, compliant, and scalable training for AI and machine learning models.
POWERED BY BEHAVIOR DATA FROM:
iOS
Android
Why Our Datasets Stand Apart
3 Trillion+ connected data points for cross-channel behavior
3 Trillion+ connected data points for cross-channel behavior
First-party, opt-in data collection for privacy and compliance
Deterministic demographic profiles for accuracy and targeting
2+ years of historical depth plus continuous live streams
Android + iOS coverage representing real, diverse consumers
Surveyable “Whys” to understand the motivations actions
Verified Consumer Data Streams
Triple-opt-in, Fair Trade Data® from 150,000 daily active U.S. consumers — delivering 3B+ verified first-party events you can trust.
Streaming music listening
Audio consumption for measurement and behavioral insights.
Streaming mobile media exposure
App-based consumption for journey insights & sentiment analysis.
Social media ad exposure
Sponsored post tracking for measurement, attribution & brand lift.
Point of interest geolocation
Brick-and-mortar visits for attribution, dwell time & demographic insights.
Omnichannel consumer journeys
Cross-platform behavior for path-to-purchase & journey mapping.
Mobile app usage
Smartphone app usage for measurement, attribution & surveys.
Mobile web clickstream
Browser activity for attribution, search behavior & site visitation.
Food delivery in-app usage
Ordering behavior for purchase trends & demographic insights.
OmniTraffic® Data is the key to understanding consumer journeys.
Dean of the Sam M. Walton College of Business at the University of Arkansas
How is MFour better?
Consumers are dynamic. So is our data. We utilize OmniTraffic location, app and web behaviors collected from the same consumer to meticulously observe the who, what, where, and when of online and offline visits. Then we complement this comprehensive analysis with validated surveys to delve into the underlying reasons for consumer decisions—uncovering “the why.” And we’re the only company approved by Apple to do it.
Navigate consumer research with compliance confidence.
In such a tightly regulated industry, you need partners & data you can trust. Simplify complex behavioral research with MFour, drive innovation, and gather insights, all while staying fully compliant with iOS, Android, and government regulations.
Fair Trade Data®
Triple-opt-in, monthly compensated consumers provide you:
App + Smartphone Usage
Mobile web clickstream. App usage. In-app actions, including purchases inside. All with timestamps and dwell.
Brick + Mortar Location Visits
Address, latitude, longitude, business name with timestamps & dwell.
Demographic Profiles
Age, gender, ethnicity, geography, income, education, children in HH, pets, military status, job industry, small business owner.
Surveys
Field custom or syndicated surveys to understand “the why” behind unique behaviors, or to profile your unique segments.
Reach the right audience with MFour.
DAU (Daily Active User) For iOS and Android
110,000+
Consumers sharing brick + mortar data.
90,000+
Consumers sharing app + web data.
50,000+
Consumers sharing both brick + mortar and app + web data.
92%
MoM rentention with the Payday program.
55,000
iOS consumers sharing app + web data.
35,000
Android consumers sharing app + web data.
DEMOGRAPHICS
Age
Gender Male 41% | Female 59%
Ethnicity
MFour’s Award Winning Panel
Tier 1, top-rated panel by Qualtrics
Rated #1 panel quality provider by three survey data platform providers
Industry avg respondent rejection rate = 25%+, MFour’s = 0.4%
Top-rated research app on iOS and Android, 4.5+ stars
Who OmniTraffic® Data Helps
- Investment & Asset Management
- Private Equity
- Venture Capital
- Consultants
- Aggregators
- Agencies
- Corporations
See Use Cases Here
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Client Story
Full Funnel Attribution
The goal. The QSR campaign (June–August 2025) is a strong example of iOOH Attribution success.…
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Client Story
Validate your OOH campaign’s effectiveness.
The goal. A large OOH Ad Agency ran a digital OOH ad campaign designed to…
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Client Story
Understand the impact of your customer’s experience.
The goal. A major cell phone brand needed to understand customer experience in its retail…
