Path-2-Purchase® Platform

Get the only one-stop solution for understanding consumers’ buying journeys. Track your audience 24/7, all validated, pre-profiled and first-party. Then survey to learn the “why” behind their buy. Get data across 12.5 million U.S. locations, including the top 1,000 retailers. Stop inferring, start knowing.

What Is Path-2-Purchase® Platform?

This unique visualization tool revolutionizes location-based consumer research. Observe first-party consumers’ movements 24/7, using mobile GPS. Then survey the same pre-profiled people to capture validated connections between people and places. At last there’s an effective customer journey methodology based on actual consumer behavior and opinion data. Say goodbye to the guesswork and third-party simulations that distort other location-research methods.

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Test Drive Path-2-Purchase® Platform

Explore insights from more than 2.5 million validated, first-party consumers’ location visits to the top 1,000 U.S. retailers.

Target, Follow, Segment Consumers

Discover and target consumer segments based on who they are (demographic/psychographic profiles), where they go, how often, at what times of day and for how long.

Get deep competitive insights by targeting brand loyalists, agnostics and rejecters.

Get context for survey data by appending extensive location-journey histories.

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Path-2-Purchase® Methodology

Identify, observe and interview opted-in users of Surveys On The Go®, the leading mobile market research app.

Track their visits across 12.5 million U.S. locations, including the top 1,000 retail and restaurant chains.

Interact at the Point-of-Emotion®: in-store or after-visit, with photo capture and video feedback.

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