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Explore insights from over 2 million first-party validated consumers, across the top 1,000 retail locations in the US.

Path-2-Purchase® Platform

Finally, you have the ability to combine observational data with consumers surveys – all validated and all first-party. See detailed demographic profiles combined with historical visit behavior, all with the ability to survey more than 2 million consumers.

Observe validated consumers’ natural journey across 12.5 million U.S. locations. Understand who’s going where, when and why. Identify, define, and target customer segments by accessing previously unavailable combinations of validated characteristics.

What Is Path-2-Purchase®?

Identify, observe and survey 2 million first-party validated consumers at any point along their path to purchase. Access a comprehensive historical archive of stored consumer journeys.

  • Location tracking across 12.5 million U.S. locations identifies who goes where, how frequently and for how long.
  • Target, track and append validated consumers based on their visit history.
  • Select validated first-party consumers for surveys at any point in their journey.
  • Follow customers beyond their Path-2-Purchase with product or experience satisfaction surveys.

Target, Track, Append

Discover consumer segments based on multiple, overlapping demographic and behavioral characteristics.

  • Who + Where: target by combining detailed profiles (demographic, psychographic) of validated panelists with their location-journey data.
  • Where + When: target panelists by where they go before and after visiting a Path To Purchase point of interest.
  • Who + How Often: identify and understand loyalists and habituals – yours or competitors’ – by frequency, timing or duration of their location journeys.

Path-2-Purchase® Methodology

  • We track our 2 million first-party validated consumers as they journey across 12.5 million U.S. locations.
  • We compile more than 200 first-party demographic and psychographic profiling characteristics.
  • Select validated consumers according to a sophisticated knowledge of who they are.
  • We enable you to survey consumers immediately at any place and time.
  • We store and catalog historical location, profile and survey data in our Consumer Knowledge Center.

Path-2-Purchase® Case Studies

Path-2-Purchase® Case Study - Bootmaker Adjusts to a Shrinking Retail Landscape

Path-2-Purchase® Case Study - Quick Serve Restaurant Consumers

Path-2-Purchase® Case Study - Tracking Consumer Choices After Stores Close