Real consumers.
Trustworthy data.

Dump the Routers, Go Validated.

For your first validated study, we’ll match any unvalidated panel price you’ve received.

Get a Quote

EXCLUSIVE OFFER

For your first validated study, we’ll match
any unvalidated panel price you’ve received.

Get a Quote

A randomized test found up to

96% of survey responses were fraudulent.

Wiley Online Library

A scholarly research database

The crisis of fraud in market research.

The market research landscape is increasingly plagued by fraud and unreliable data. Recent multi-million dollar indictments reveal how traditional methods and outdated tools like routers are easily exploited. The result? Inaccurate insights, wasted budgets, and poor decisions. You deserve more than questionable data. You need insights grounded in truth and the confidence to act on them.

The Crisis of Fraud in Market Research

The market research landscape is increasingly marred by fraud and unreliable data. Recent indictments highlighting multi-million dollar scams expose the vulnerabilities of traditional methodologies, where outdated tools like routers can be easily manipulated.

This leads to inaccurate insights, wasted budgets, and flawed decision-making. You need more than just data; you need the confidence that comes from knowing your insights are built on a solid foundation of truth.

A randomized test found
up to 96% of survey responses
were fraudulent.

Wiley Online Library

A scholarly research database

MFour’s commitment of authenticity & reliability.

At MFour, we deliver Real Consumers, Trustworthy Data. We believe in moving the industry forward by providing validated consumer insights that empower you to Dump the Routers and Go Validated.

Real consumers

Trustworthy data

Survey at the Point of Emotion®

Get a complete view of the consumer

Mobile first

Real consumers

We connect directly with a vast, representative panel of consumers via their mobile devices. This direct engagement eliminates intermediaries and the potential for fraudulent activity, ensuring you’re hearing from real people.

Trustworthy data

Our validation methodologies are designed to maximize data quality and minimize bias. We prioritize accuracy and reliability in every step of the research process.

Validated consumer insights are key to business success.

Survey at the Point of Emotion®

Capture genuine, in-the-moment feedback, reducing recall bias and providing a more authentic understanding of consumer sentiment.

Get a complete view of the consumer

Integrate behavioral data with survey insights to gain a comprehensive understanding of your target audience – the “what” and the “why” behind their actions.