Industry Report
CVS vs. Walgreens – Who Wins?
Consumers love convenience. So, in the retail war between CVS & Walgreens—who wins in wallet…
Industry Reports
Industry Report
New research: are app users better than in-store buyers?
Fast, casual dining has changed. But, where—and how? Read this research report to learn: See…
Industry Report
Announcing Benchmarks by MFour™: OOH Norms in 12 categories.
OOH Benchmarks by MFour™ measures a campaign’s ad performance to industry norms in 12 categories.…
Industry Report
Your company’s guide to surviving the recession
Your buyers are scared. They’re not spending like before. But, here’s data on how to…
Industry Report
Amazon Prime is losing 49% to this company.
Prime risks losing 49% to Walmart Plus. We talked to geo-validated Walmart shoppers and Amazon…
Industry Report
Secrets to spying on your competitors.
Did you know 94% of businesses spy on competitors? If you can see your competitors’…
Industry Report
How to rapidly grow market share: observe the 2020 omnishopper.
You’ve got an opportunity… 73% of consumers now shop on apps and in-store: together. So, with a killer omnichannel approach,…
Industry Report
Digital event surveys: a key to the massive shift in spending.
Online is a $602 billion industry, and it’s growing rapidly. Consumer behavior has permanently shifted…
Industry Report
58% of observed in-store shoppers open to new brands.
Using our first-party, location-based consumer panel, we just tracked 2,000 consumers as they entered into Costco, Sam’s…
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