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Exposed on Persona Views™ — the app, web, and in-store behaviors of a 7-Eleven consumer.
Meet Steve. He’s 38. And, after two years at college, Steve lands a job in California. That’s where you see…
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Pacifico vs. Modelo – who wins in the ultimate Mexican beer war?
Cervezas from south of the border. We all love them. Take a sip of a cool, refreshing beer and you’re…
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Guide
How to become a master of customer metrics.
You want it all. Really, you do. But, man, you’re juggling like 16 data sources1 to see what customers are…
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Missing: why fractured data is killing market research.
Picture this. You’re standing in front of the CEO. He pulls off a pair of black-rimmed glasses, rubs his eyes…
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3 things to do before your next ad campaign.
Imagine being a Media Planner in early 2020. A worldwide pandemic has just begun, foot traffic is at a record…
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