Intelligence

Recent
Research Report
13 new insights – for a breath of fresh air.
Relaxation, calmness + comfort. Who wouldn’t want that? Last week, we spoke to 200 category shoppers leaving Target, Walmart, Walgreens,…
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A look back at 2 years of COVID consumerism.
Life B.C. Life Before COVID was comfortable. But all that stalled in 2020 and spiraled down as the year continued.…
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Panic buys — 23 new behaviors behind toilet paper shortages.
You’re scared. It’s March 2020. Demand for toilet paper is high. Come along, as we dig into what drove consumers…
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Employee Spotlight: Monica Lee, Consumer Growth.
As part of our MFour Consumer Growth team, Monica creates activation experiments and retention programs to optimize our app users’…
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Battery brands – social responsibility does matter.
Picture this. You’re at Sam’s Club getting everything ready for the busy weeks ahead. There you are, going through your list,…
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