Resource Library

Welcome to our resource hub, where you’ll discover valuable tools and information to support your MFour journey. This page is your go-to destination for all your needs, from informative articles to downloadable case studies.

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MFour Resource Library

The Latest

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The Quirk’s Event – New York 2025
News & Events

The Quirk’s Event – New York 2025

Let’s Connect at the Quirk’s Event! Heading to the Quirk’s Event in New York on…

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Validated Data, Smarter Decisions: Why Today’s Business Leaders Demand Trusted Insights
Industry Report

Validated Data, Smarter Decisions: Why Today’s Business Leaders Demand Trusted Insights

As fraud, bots, and AI-generated responses flood the research landscape, traditional surveys are no longer…

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The Best Way to Help Your Clients Understand the Need for Validated Market Research 
Industry Report

The Best Way to Help Your Clients Understand the Need for Validated Market Research 

As data fraud continues to threaten the reliability of survey-based insights, market research firms have…

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The Illusion of Insight: Why Synthetic Panels Demand a “Nutrition Label”
Blog Post

The Illusion of Insight: Why Synthetic Panels Demand a “Nutrition Label”

In the relentless pursuit of speed and cost-efficiency, market research stands at a crossroads. The…

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Why MFour Bets on Fair Data & Real Behavior
News & Events

Why MFour Bets on Fair Data & Real Behavior

Learn how MFour’s commitment to “fair trade data” and consumer validation is challenging industry norms…

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Measuring the Effectiveness of Out-of-Home Advertising
Industry Report

Measuring the Effectiveness of Out-of-Home Advertising

Discover how out-of-home (OOH) advertising drives measurable impact across brand awareness, purchase intent, and foot…

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MFour Offers Industry Challenge
Blog Post

MFour Offers Industry Challenge

Here’s a challenge from MFour to every Market Research professional: sign up as a consumer…

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PC Gaming Platform Wars: Is the Xbox App Giving Steam a Run for its Money?
Blog Post

PC Gaming Platform Wars: Is the Xbox App Giving Steam a Run for its Money?

When PC gamers boot up, they’re faced with a key decision: which platform gets the…

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Tired of Survey Fraud? Discover The MFour Difference
Blog Post

Tired of Survey Fraud? Discover The MFour Difference

Validated Insights, Real Behavior Ensures Data Quality The news has been buzzing with the recent…

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